Eli Peng Email & Phone Number

Shanghai, China

Competitor Analysis: Evaluated the competitiveness of key players in the industry based on key quantitative indicators and qualitative factors, outputted brand positioning maps and competitor analysis reports; proposed strategic advice.Data Coordination: Developed data dashboards on project and benchmarked competitors' data via Excel; extracted and summarised valuable insights and outlier values by comparing project targets and following up with project leaders.Digital Monitoring: Forecasted and set expected value range for key metrics such as product shelf volume, warehouse load and product lag rate from a big picture perspective during project advancement; compared current and past data performance to assess health status; adjusted operational strategies for abnormal data based on priorities.E-Commerce Activities: Forecasted inbound quantity of products and warehouse capacity, communicated with suppliers and purchasing managers to assess existing inbound merchandise quantity, and adjusted inbound quantity for each brand according to priority level to avoid overloading of warehouse.

Shanghai, China

Financial Assistance: Perform a range of accounting including data entry of payables, receivables, journal entries, bank reconciliation, balance sheet schedules and management accounts.Project Executive: Deeply engaged in the execution of 4 FMCG marketing projects, assisted in coordinating and managing technical and organisational issues across relevant departments; Verified project plans, identified project participants, reviewed project rules and regulations, etc. to facilitate the implementation and landing of the projects.Industry insights: Tracked development of emerging segments and consumer growth trends – captured valuable business insights and assisted in drafting monthly FMCG industry and consumer insights reports and social media releases.Data Analysis & Visualisation: Assisted in raw data cleaning, visualising and interpreting using SPSS and Excel; combined relevant secondary information such as industrial insights financial data to build analytical reports for clients.

Chongqing, China

Platform Operation: Deeply involved in media and content planning and operating of company’s 5 main social media accounts and information channels (inc., WeChat Public Account, Weibo, Douyin, RED, Home Website), assisted in scheduling & planning, content drafting, data monitoring and monthly reviewing.Social Listening: Collected mainstream voices from customers on major social media platforms, identified and sorted out the pain points of target customers and analysed the underlying reasons for the insights gained and outputted strategic plans for adjustments to marketing strategies.Strategic Planning: Predicted and evaluated the overall performance and value for money of each platform as a placement channel based on project objectives and allocated budgets, planning KPIs, spend, placement platforms and duration for each phase.