Elicia Lee Email & Phone Number

Singapore

Singapore, Singapore, SG

Co-founder and Managing Director of gaming specialist Eliphant Pte Ltd, which owns and operates the following entities:Indie Wavemakers - event and online platform that strives to provide showcase and networking opportunities for indie developers and the rest of the ecosystem.TableCon Quest - Premier tabletop gaming event held in partnership with Genesis.

Singapore, SG, SG

Singapore, SG, SG

The Singapore Games Association (SGGA) is the primary trade association for the Singapore games industry, supported by Singapore Enterprise (ESG), Singapore Tourism Board (STB) and Infocomm Media Development Authority (IMDA). The SGGA was founded to support the local ecosystem, facilitate growth and collaboration opportunities for Singapore based.

Co-founder and Marketing Director for marketing agency Zombits. Digital agency with a focus on social media content and strategy. Official Facebook Agency specialising in marketing and social for game companies.

Redwood City, CA, US

• Marketing lead for Singapore, Malaysia, Thailand, Philippines, South Korea and India
• Taking guidance from global strategy, responsible for end-to-end planning and execution of local title launch plans, including advertising campaigns (offline and online), retail marketing, partnerships, sponsorships.
• Managed appointed distributors to plan and roll-out retail marketing plans and PR in each territory, providing other support where required
• Worked closely with the Sales team and appointed distributors to provide marketing support to achieve and overachieve on revenue targets
• PR – Engagement of local mainstream and gaming media to secure coverage of EA products in relevant publications and websites. This is done via appointed agencies in key territories.
• Initiated engagement of local gaming and esports communities to drive activities around the FIFA and Battlefield franchises

Redwood City, CA, US

• Part of the launch team for Origin and managed roll-out of 21 localised stores across APAC.
• Planning and execution of marketing and merchandising activity on 21 localised online stores across the Asia Pacific region, covering Australia, New Zealand, Japan, South Korea, Hong Kong, Taiwan, Singapore, Thailand.
• Marketing strategy included affiliates, SEM, partnerships, product launches and promotions
• Responsible for delivering the APAC Origin revenue – grew YoY revenue significantly and overachieved on FY12 targets by almost 60%
• Brand and product evangelism - on the rebranding and launch of Origin, undertook extensive stakeholder management, partnering with and educating both internal and external entities on Origin's capabilities and its.

Singapore, SG

• Launched new hospitality brand, Village Hotels & Residences across operational, marketing and PR functions.
• Launched existing websites for the Far East Hospitality arm as well as for new luxury property brand Inessence
• Corporate branding across both Hospitality and Property departments, including corporate exhibition at the World Cities Summit 2010
• Part of the 2-man team leading the company’s sponsorship and activities at the Singapore Pavilion in the Shanghai World Expo in 2010

Bintan Utara, Kepulauan Riau, ID

• Branding and marketing for the Destination Marketing and Investment Marketing departments
• PR - secured local and regional media coverage on events and promotions in Bintan Resorts
• Represented the company at local and international travel tradeshows ITB Berlin 08, Arabian Travel Mart 08, SICEX 08 and the inaugural ITB Asia

CA

• Secretariat for the National Council for Problem Gambling (NCPG)
• Conducted research on international gambling regulations and produced reports for the policy makers
• Worked with the South East Community Development Council on the 2007 Youth Gambling Prevention Campaign (launched March 2007)
• Member of the organising committee for the inaugural Problem Gambling Conference in Singapore (July 2007)

• Assisted with the company’s business expansion, developed and edited business proposals and monthly promotional newsletter
• Responsible for payments and accounts for Olive Bistro
• Member of the team which set up restaurant operations in International Business Park and a takeaway outlet in Shaw House
• Responsible for ensuring smooth daily operations, establishing and maintaining good customer relations, ensuring excellent service and product quality standards
• Responsible for staff recruitment, training, welfare and payroll
• Ran the company’s catering arm and forged good customer relations in order to secure contracts with companies such as Sony, Johnson & Johnson, Creative Technology and CIBA Speciality Chemicals

Bachelor Of Arts & Social Science, Double Major In Psychology And Information & Communications Management

'A'​ Levels, Arts

'O'​ Levels