Eliphant is an award winning full-service creative agency specializing in marketing and production for videogames and esports industry across the SEA, JP & ANZ region.Initially hired as a consultant, I am now Eliphant’s Head of Marketing. My responsibilities include pitching and bringing on new clients, front facing communications and overseeing a team of copywriters, social media managers, designers & project managers to produce results driven marketing at breakneck speeds. This can include anything from social media strategy, media buys (digital / OOH), website design, events, live stream production and more (with coverage across the entirety of APAC / ANZ region).Eliphant Services Include: Marketing Strategy & Execution, Event & Project Management, Influencer Campaigns, eSports & Tournament Operations, Translation Services, Merchandise Printing, Exhibitor Services, Logistics, Social Media & Community, and Video Production.Clients: Activision/Blizzard (Overwatch 2, Diablo IV, Diablo Immortal, World of Warcraft & Call of Duty), Sega (Atlus / Persona Series, Sonic The Hedgehog, RGG / Like A Dragon / Yakuza Series) Xbox Game Pass, Wizards of The Coast (Magic: The Gathering, Dungeons & Dragons) gamescom asia (Indie Wavemakers), Twitch, Niantic (Pokemon Go!), Nintendo (SG Pop-Up Store), Logitech, Geforce Now (Starhub), AMD (HP, Acer, MSI) & more

I have helped provide digital strategy consultation, mentorship and marketing services on three indie game titles. Managed Influencers and supervised coordination for P.R. communications for crucial announcements as well as oversaw submissions for awards and gaming expos. This ongoing position is worked remotel, joining the development team / marketing team via weekly strategy calls.

CMO for SplitmediaLabs, working with a team of 25+ talented and creative individuals from 8 different countries, across multiple software applications: XSplit, Gamecaster, Challonge, Player.me & Videocom used by more than 15 million customers worldwide. -Created and maintained internal XSplit marketing strategy and roadmap which assisted growth of sales and sign-ups, establishing XSplit as one of the global market leaders in Live Streaming and Recording applications. - Forged and established global co-marketing strategies and strategic partnerships with brands such as YouTube, Facebook, Reddit, Twitch, Razer, Vice, Intel, Alienware, MSI, ASUS, Logitech & Gigabyte.- Spearheaded XSplit brand strategy overseeing logo design, copywriting, website design, video content, and more, positioning the product as a recognizable brand in the gaming space. - Established global events and live production strategy, which helped establish XSplit as the powerhouse for live event production management including broadcasts for SXSW, E3, PAX, Tokyo Game Show, GDC, TwitchCon, and more.- Created initiatives to organically grow official company social media channels by more than 300% across Twitter, Facebook, YouTube, Twitch, and Instagram, as well as localized channels and content for APAC, EUR, LATAM, and more. - Established Influencer Program which now has over 200+ partners and is made up of key influencers across YouTube, Mixer and Twitch with a cumulative subscriber base and reaches in the millions. As well as establishing an affiliate marketing platform. - Founded B2B Game Developers Support Program (Indie[dot]XSplit) which enrolled more than 150 Independent Studios and Publishers enrolled including Devolver Digital, Vlambeer, Oddworld Inhabitants, Finji, Team 17, and more.Awards:- Nominated Develop 30 Under 30 2016 for the role of Chief Marketing Officer for XSplit- Player.me Nominated for SXSW Award

Advising on digital content strategy for Meow Wolf Entertainment, a division focusing on the production of Podcasts, Short Form Video Content & Live Streaming across Facebook, Twitter, YouTube, Twitch and other social platforms.Helped launch several web series on the official Meow Wolf Twitch & YouTube channels, as well as join weekly strategy calls, and establish a stakeholder reporting framework for the C-Level suite

Contributed articles throughout 2013 to PeopleAsia Magazine, a leading bi-monthly publication featuring interviews with entrepreneurs and leaders along with coverage on high fashion, travel, art and more. Notable cover stars include former US President Barack Obama, President Rodrigo Duterte, Miss Universe 2016 Pia Wurtzbach, and local celebrities such as Alden Richards and Maine Mendoza, Anne Curtis, Piolo Pascual and more.

Writing articles for MyM Magazine (eventually acquired by MCM Comic Con) and collaborating with a number of top publishers and labels across film, television, music and lifestyle including: FUNimation Entertainment, CrunchyRoll, Third Window Films, Noble Records, P-Vine Records, Aagoo Records, Atlus, Ghostlight Games, Pathé, Studiocanal, Manga UK & more.

- Account manager for Cambridge based Print & Digital Advertising Agency and Media Publisher.- Meeting and liaising with clients to devise an advertising campaign across print publications- Assisted with the formulation of budget spend and marketing strategies for digital and print publications- Handling media buy budgets, managing campaign costs, and ensuring invoicing of clients- Providing a range of production support across various high-profile publications- Assisted in sponsorship sales, Publishing consultancy, Brand relaunches and Restructures- Built and maintained key industry relationships with publishers, editors, agencies and brandsNotable clients include Warhammer, 2K Games, Firaxis Games, Wizards of The Coast, Miniature Heroes & Hornby.

- Established marketing roadmap for Cambridge-based renewables and environmentally eco-friendly LED Lighting manufacturer. - Oversaw brand redesign which encompassed product packaging, branding materials, and consumer catalogs- Conducted market research, SEO optimization, and go-to marketing strategies - Established relationships with major international retailers to ensure product availability- Updated and assisted in the maintenance of the corporate website and online store- Established tp24 on popular social networking sites Facebook, Twitter & WordPress- Oversaw the creation and distribution of Press Releases Notable Events Exhibited at include: Ecobuild, The Arc Show, Ideal Home Show & Lux Live

- Responsible for assisting all production stages of Peterborough-based TV Channel's live output.- Assisted in the output of over 800+ hours of live television programming on cable/digital/Freesat- Responsible for ensuring scripts and live programming met all OFCOM regulations- Liaised with high-profile VIP Guests and Presenters in the studio green room- Created EDLs, Re-Cap VT, and Promo montages for Live Show insertion- Drafted live show notes, key messaging points, and demonstration scriptsNotable Clients Include: Nintendo, Lenovo, Toshiba, TomTom, Kenwood, Panasonic, Kärcher, Bissell, Flip Video.

- Research and draft marketing copy for upcoming live shows- Testing upcoming products and drafting product demonstration scripts. - Joining daily production meetings with relevant TV staff.- Assisting in the preparation of products required for live and pre-recorded shows.