Eli Dezelak Email & Phone Number

Sunnyvale, California, US

San Jose, California, US

• McAfee is the category-leading subscription service protecting the digital lives of consumers, providing privacy of personal information, and device security across PC, Mac, Android, iOS, & IoT.
• Directed most products for which consumers recognize the global McAfee brand. Grew annual product P&L from $800M to $1.3B+, a rate of ~10% per year. Increased paid subscribers by 21% to 35M. Led a team of 8 (ranging.
• Established a Product Data Science & Analytics team with a hypothesis driven test-learn-iterate approach. Set up real-time analytics for A/B tests, published product insights weekly.
• Increased NPS from 15 to 40 by leading the transformation of an aging service UX built inside-out, into one that is relevant and customer-centric on PC, Mac, Android, iOS, and web.
• Led new product introductions including IoT, ID Theft Protection, Gaming, Online Account Management, and Cloud Service Security generating $40M+ incremental annual revenue.
• Mapped jobs-to-be-done to user journeys for trial conversion (from 3.5% to 5.5%) and retention (from 74% to 80%) to optimize product interaction funnels for business metrics.

Santa Clara, California, US

• McAfee (owned by Intel) is the category-leading subscription service protecting the digital lives of consumers, providing privacy of personal information, and device security across PC, Mac, Android, iOS, & IoT.
• Directed most products for which consumers recognize the global McAfee brand. Grew annual product P&L from $800M to $1.3B+, a rate of ~10% per year. Increased paid subscribers by 21% to 35M. Led a team of 8 (ranging.
• Established a Product Data Science & Analytics team with a hypothesis driven test-learn-iterate approach. Set up real-time analytics for A/B tests, published product insights weekly.
• Increased NPS from 15 to 40 by leading the transformation of an aging service UX built inside-out, into one that is relevant and customer-centric on PC, Mac, Android, iOS, and web.
• Led new product introductions including IoT, ID Theft Protection, Gaming, Online Account Management, and Cloud Service Security generating $40M+ incremental annual revenue.
• Mapped jobs-to-be-done to user journeys for trial conversion (from 3.5% to 6%) and retention (from 74% to 80%) to optimize product interaction funnels for business metrics.

Sunnyvale, CA, US

• Good Technology makes secure collaboration and productivity mobile apps for corporate users including email, IM, browser, and cloud storage & sharing. Half of the Fortune 500 are customers.
• Accountable for the strategic portfolio roadmap and execution of all collaboration and productivity iOS & Android apps. Drove annual P&L growth of 25% to $120M+. Led a team of 5 Product Managers, driving the roadmap.
• Led the transition from on-premises to a new cloud-based platform while unifying disparate roadmaps across apps for a better customer experience. Grew App Store ratings to 4+.
• Transformed from Waterfall to Agile for quicker measurable results and established product management best practices integrating design thinking, and outcome driven roadmaps.
• Performed Gartner Magic Quadrant demos resulting in top right placement. Partnered with sales & marketing to develop customer relationships win new deals. E.g., JPM Chase $9M.

New York, NY, US

Led Product for a Series A mobile startup with a mission to give consumers control and insight into their digital data footprints in popular IoT services. Learned from a failed startup.

Waterloo, Ontario, CA

• PRODUCT MANAGEMENT & SERVICE DEVELOPMENT – Re-invented one of the highest profile portfolios at RIM, BlackBerry Messenger (BBM); the largest purchase driver of new smartphones. Led a team of 8 senior product managers.
• Managed community & social networking apps including BBM (55MM+ users), BBM Groups; integrated Facebook / Twitter / LinkedIn; new UX for BB10
• Co-invented, launched, and filed patents for BBM Music (social network); the 1st direct-to-consumer free + subscription service in 8 countries. Surpassed 1.5MM+ users. Multimillion dollar marketing campaign.
• Entered into social gaming; the fastest growing app category by leading the business case to acquire Scoreloop. Integrated products into roadmap post acquisition. Set the foundation for in-app payments.
• Evolved an API portfolio including the ‘BBM Social Platform’ inspiring uniquely social apps tying into BBM & its community.
• Announced the BBM Mobile Gifting Payments Platform; an industry 1st enabling the gift of carrier airtime minutes & apps via BBM. Extensible to other m-commerce use cases.

Waterloo, Ontario, CA

• PRODUCT MANAGEMENT & SERVICE DEVELOPMENT - Established the full suite of apps for digital media acquisition, playback, and management, including: 20+ e-commerce stores, services, and native functions for phones.
• Launched, managed, & programmed the first native BlackBerry media storefronts & content apps including: music store, video & audio podcasts, video store, streaming radio, YouTube, + more.
• Created the 1st integrated content (photo/video/music) sync experience between phone & desktop.
• Partnered with global carriers (e.g. AT&T) to launch a combined media offer as a primary showcase on the biggest launch of 2010, BlackBerry Torch. Drove co-marketing as a key advertising pillar.
• Analyzed opportunities and planned for new socially connected lines of business: analytics / targeted deals / offers, cloud services, & eBooks for incremental revenue and differentiation.

Vancouver, British Columbia, CA

• PRODUCT MANAGEMENT & BUSINESS DEVELOPMENT – Co-led TELUS into the information security space. Managed business development, planning & pricing, profit & loss, new service creation, and all operational elements of.
• Centrally established & managed all vendor partnerships including Cisco, Microsoft, McAfee, Sun Microsystems, IBM, Juniper, and others; led contract negotiations, new vendor introduction, marketing plan development.
• Launched a new technology resale business; increased revenue from 0 to $7MM in 2007.
• Led & won the biggest managed security deal in TELUS history at $40MM+ with the Ontario Government; reconciling capacity with customer demands. Created the product concept & pricing.
• Led complex bid pursuits resulting in new business involving IP Networks and IT Services units; crafted RFP responses for multiple custom services, and completed contracts with Legal.
• Closed deals via successful sales presentations to private and public sector C-Level Officers.

Vancouver, British Columbia, CA

• PRODUCT MANAGEMENT & SERVICE DEVELOPMENT – Prioritized & produced sets of service and staffing requirements for new consumer lines of business to augment Internet access revenue, guided teams through development (e.g..
• Launched Puretracks ™ from TELUS to establish TELUS as the 1st Canadian ISP to sell legal and secure music downloads to its customers.
• Launched Pureradio ™ from TELUS, the 1st Canadian radio service with song purchase.
• Completed the service build to offer Galaxie – CBC’s Continuous Music Network to TELUS customers, this involved establishing a secure streaming audio delivery network.BUSINESS DEVELOPMENT – Led the inception of the 1st.
• Forged content partnerships; negotiated 7+ contracts with major providers (e.g. Universal, CBC).
• Created & managed music & video web portals. Optimized traffic and conversion to purchase. E.g. grew monthly page views at telus.com/music from 0 to 1M+ in 2003.

Detroit, Michigan, US

Redmond, Washington, US

- Led a pilot project to further integrate technology into the classrooms of 5 Toronto high schools, this involved successful presentations to principals and the Toronto District School Board - Negotiated a donation of electronic testing retailing at $300,000 with a partner company - Assumed full responsibility for 2 of Microsoft Canada’s education websites

London, Ontario, CA