Elis Bieseck Email & Phone Number

• Responsible for the optimisation of UKTV’s owned, linear promotional inventory; ensuring promotional support is business focused and integrated• Carrying out and undertaking Network projects which will help shape future campaign and network on air promotional strategy, driving integration with Off Air and across platforms• Overseeing the monitoring of UKTV’s promotional inventory supply and demand, highlighting any inventory bottlenecks to relevant stakeholders, along with potential… Show more • Responsible for the optimisation of UKTV’s owned, linear promotional inventory; ensuring promotional support is business focused and integrated• Carrying out and undertaking Network projects which will help shape future campaign and network on air promotional strategy, driving integration with Off Air and across platforms• Overseeing the monitoring of UKTV’s promotional inventory supply and demand, highlighting any inventory bottlenecks to relevant stakeholders, along with potential solutions• End to end responsibility of the optimisation process including overseeing the accurate setting up of optimisation parameters, timely activities, reporting, department training and best practice to ensure the effective delivery and optimisation of all promotional campaigns across the network• Leading monthly make-list process and meetings, managing the allocation of resource across the network • Leading role in developing, testing and rolling out new software and processes. Show less

São Paulo Area, Brazil

• Decentralising the media planning function in Latin America. Brought on board to implement and carry out the function in region• Part of the team tasked with ensuring compliance with the latest Ancine regulation for local content.• Managing on-air strategy, promotion and continuity strategies and scheduling for the whole Discovery portfolio in Brazil – working on fast paced, fast changing environment, great ability to make strategic changes focusing on keeping competitive edge over… Show more • Decentralising the media planning function in Latin America. Brought on board to implement and carry out the function in region• Part of the team tasked with ensuring compliance with the latest Ancine regulation for local content.• Managing on-air strategy, promotion and continuity strategies and scheduling for the whole Discovery portfolio in Brazil – working on fast paced, fast changing environment, great ability to make strategic changes focusing on keeping competitive edge over key market players.• Compiling and analysing campaign performance reports used to evaluate on air effectiveness and inform future decision making. Worked very closely with Research on an extensive study of the new pay TV viewer, worked on adapting the on air communication to suit this new consumer.• Managing the daily optimization of schedules, ensuring campaign strategy is carried out, being the liaison between programming and on air teams. Show less

London, United Kingdom

• Managed on-air strategy, promotion and continuity scheduling across 3 Discovery Channels, TLC and Animal Planet• Compiled and analyzed campaign performance reports used to evaluate on air effectiveness and inform future decision making• Lead monthly on air priorities meeting and devised strategy for all on air campaigns. Worked closely with Marketing and PR managers to ensure on air/off air promotional synergy• Managed the implementation of the media planning team for EB & Russia… Show more • Managed on-air strategy, promotion and continuity scheduling across 3 Discovery Channels, TLC and Animal Planet• Compiled and analyzed campaign performance reports used to evaluate on air effectiveness and inform future decision making• Lead monthly on air priorities meeting and devised strategy for all on air campaigns. Worked closely with Marketing and PR managers to ensure on air/off air promotional synergy• Managed the implementation of the media planning team for EB & Russia regions. Revised and made changes to workflows, processes, functions and reporting lines. • Secured monthly barter deal in the South African market worth over $450k a year• Line manage two media planners Show less

London, United Kingdom

• Tasked to launch media planning functions for Discovery’s Emerging Networks.• Responsible for establishing workflows and reporting lines between Media Planning, Presentation Scheduling, Programming and On Air• Responsible for on-air strategy across seven channels in six different brands that air across 90+ countries. • Creating multiple detailed Planning grids that inform the presentation team of material priorities and short-term media strategy.• Compiling and analyzing… Show more • Tasked to launch media planning functions for Discovery’s Emerging Networks.• Responsible for establishing workflows and reporting lines between Media Planning, Presentation Scheduling, Programming and On Air• Responsible for on-air strategy across seven channels in six different brands that air across 90+ countries. • Creating multiple detailed Planning grids that inform the presentation team of material priorities and short-term media strategy.• Compiling and analyzing monthly performance reports that monitor promotion usage across each channel and taking action where necessary to improve on-air.• Good organization, strong communication and negotiation skills are vital to the successful implementation of strategy across all teams involved both in the London and regional offices.• Line manage three coordinators Show less

Cim Marketing & Communication Diploma, Marketing

Tv Production Management