Elisa Mclellan Email & Phone Number

Burlington, ON, CA

Toronto, Ontario, Canada

Mississauga, Ontario, Canada

• Leading design and branding strategies for major retail and consumer packaged goods (CPG) clients.
• Hiring, managing and promoting designers, art directors, writers, photographers, and freelancers.
• Assisted numerous B2B clients to expand their product offerings to the direct-to-consumer market.
• Delivering branding, packaging design, photography, retail signage, logos, copy, catalogues, design systems, market research, and social media concepts for national retail portfolios such as Home Hardware.
• Managed process and design for the packaging of on average 900 SKUs/year for Home Hardware, and the stewardship of approximately 20+ private brands and archiving of thousands of SKUs.
• Helped Home Hardware achieve in-store business growth to over 30% in the company’s committed merchandising categories through private brand solutions.

Mississauga, Ontario, Canada

• Provided branding, design, guidance, strategic direction, and project management.
• Creation and governance of visual identity systems for control brand portfolios for clients such as Home Hardware.
• Implemented and managed a complex graphic asset archive, providing best-in-practice file management and tools for an artwork archive of thousands of SKUs, for execution across multiple channels.

Toronto, Ontario

• Sessional instructor and course content designer for Editorial and Publication Design courses.

Toronto, Canada Area

• Oversaw editorial design and strategy for Canadian Home & Country, a home décor, lifestyle, and food magazine.
• Directed photography, branding, and layouts featuring beautiful interiors, products, food, and beverages.
• Designed cover solutions and a visual framework that expressed country style’s unique characteristics, namely character, and warmth.
• Developed brand extensions for web, advertisements, trade show applications, retail signage, and subscriber incentives, providing multi-channel support.

Markham, Ontario

• Assisted in creating a new look and feel for the magazine leading to its acquisition by another publisher.
• Implemented new archiving and media asset management procedures.
• Designed and typeset the magazine's first book, Canadian Country Style.

Toronto, Canada Area

• Provided art direction for two publications with a collective readership of approximately two million.
• Worked with a large team including editorial staff, group/associate Publishers, production department, advertising and marketing art directors, and web producer.
• Worked closely with photographers, stylists, and retouchers.

Toronto, Canada Area

• Guided the interests of external partners and Fashion Magazine as it progressed from creative outsourcing to in-house design and art direction.
• Created a roster of contributing talent, for photography (product, beauty, fashion), illustration and stock.

Toronto, Canada Area

• Worked for partner companies specializing in creative solutions for both print media and motion graphics.
• Designed for retail, editorial OOH advertising, publication design, and motion graphics.
• Clients included Bluenotes, ChumCity and Corus.

Aocad, Graphic Design

Bachelor Of Arts (Ba), Ethics And Political Science