Elisa Allard Email & Phone Number

Paris, Fr

Paris, France

Paris, France

Paris, France

Paris, France

✓ Animer et coordonner l'activité Haute Joaillerie en soutenant les marchés dans leurs actions quotidiennes (disponibilité des pièces, transferts, outils d’aide à la vente)✓ Anticiper les besoins opérationnels des boutiques ✓ Suivre les projets de commandes spéciales en s’assurant que le brief client soit respecté ✓ Assurer le suivi des ventes et analyser le niveau de stock de l’ensemble des marchés✓ Coordonner les événements Haute Joaillerie (stock list, booklets, fiches produits, photos, vidéos, certificats de pierres, liste de prix, etc.)

Paris, France

✓ Elaborate monthly sales reporting for the French market✓ Define sales forecasts in both networks (Retail and Specialists) according to local strategy and international guidelines✓ Coordinate the launch of new collections (Jewellery, Watches and High Jewellery)✓ Liaise with International HQ Marketing team on local needs✓ Review regularly the competition’s offer and price positioning✓ Develop and update marketing tools (launch calendar, product training documents, mappings, price list)

Paris, France

✓ Monitored all-media international advertising projects and editorial planning (Jewellery, Watches, Accessories, Fragrances)✓ Delivered assets on time and in the requested formats by collaborating with external agencies✓ Managed local markets assets needs for Cartier.com website✓ Composed the Instagram feed of @Cartier with the edited content✓ Wrote and copy-edited 2018 Watches winter catalog✓ Supervised the security of valuables during shootings

Paris Area, France

360 communication agency of leading brands of the luxury sector.✓ Assisted the team in setting up advertising communications for all media (TV, print, digital): from briefing to campaign production, through strategic reflections and creative briefs✓ Interfaced with creative teams✓ Managed the production of advertising campaigns: choice of photographers and models, negotiation of the budgets, management of the suppliers, respect of the schedules ✓ Conducted competitive analysis and brand positioning ✓ Participated in the administrative and budgetary management - PORTFOLIO -• Fragrances: Roger&Gallet, Diesel• Yachts: Bluegame, Sanlorenzo• Skincare Products: Furterer• Fashion: Tommy Hilfiger

Paris Area, France - Galeries Lafayette Haussmann

✓ Enhanced Dior House's heritage through customer experience (training at Dior Academy)✓ Demonstrated an excellent knowledge of products ✓ Ensured that the sales area was in line with VM standards & guidelines✓ Provided exceptional service to an international clientele by offering personalized advice based on customer needs✓ Mastered the specific vocabulary of Jewellery in three languages (French, English, Chinese)✓ Ensured some boutique closures and openings alone

Hangzhou, Zhejiang, China

✓ Practiced Mandarin everyday✓ Be responsible of 3 children (1 year old, 5 years old and 9 years old)✓ Taught them English✓ Hold the role of cultural ambassador

Master In Management

Master's Thesis: Cross-cultural luxury communication: The asymmetry between American and French storytelling as a marketing strategy.

Master Of Science Global Luxury And Management

Programme Grande Ecole, (Strategy - Corporate Finance - Accounting - Marketing - Management)

M1 - DEMOLA Program : • Program where multidisciplinary students work with companies to help them solve concrete cases • "The Match Maker".

Exchange Semester, (Strategy And Innovation Management - Enterprise Growth And M&A - Branding And Imc - Chinese)

Activities and Societies: Member of the NCTU Equestrian Club

Preparatory Class Ecs Economic And Commercial Scientific Option, (Mathematics - Geopolitics - English - Mandarin)

Activities and Societies: Jean Zay Boarding School Two-year intensive program preparing for the national competitive exam for business.

French Baccalauréat S

French Brevet Des Collèges, English-Chinese Class

10-day linguistic and cultural study trip in Shanghai