Elisa J. Ballard Email & Phone Number

Denver, Colorado, United States

Denver, Colorado, United States

Investing in wine producer relationships, leading product innovation, and managing strategic national sales opportunities.

Dallas/Fort Worth Area

Support sourcing, ordering and selling with team of 6 marketing/sales support and 24 sales rep Manage product development, compliance, ordering, fulfillment, marketing needs and growth plans of controlled labels and branded SKUsPromote pre-sell of 80% of inbound inventory and order delivery within 3 weeks of arrivalDecreased order request to fulfillmentExpanded wine portfolio, predominately of Italian producersCreate and maintain database of portfolioMaintain nationwide on-premise accounts and controlled labelsRedesigned company website

Facilitating strategic partnerships at local and international levels with a particular focus between Italian and American based companies in the industries of food, manufacturing and real estate Developing marketing collateral, PR and event coordination for a restaurant in Dallas, TXCreating a new food service concept inspired by modern Italian cuisine

Dallas/Fort Worth Area

Developed marketing collateral, PR and organized events Managed concept launch by setting up POS tech needs, web design and social media channels

Dallas/Fort Worth Area

Provided campaign management and support to launch new media servicesCoordinated with product team to create UI portal for new media servicesOnboarded brands to the platform

Greater Denver Area

Secured $200K in sales for Activities and Fine Dining at Keystone ResortAveraged 80 deals per day

Greater Chicago Area

Provided strategy for media planning, oversaw media planning and buying processes, measured and analyzed campaigns to track brand goals and used insights for future planning. Brands included Microsoft, Kraft, and other Fortune 500 companiesSupported integrated campaign planningCreated and analysed syndicated and qualitative consumer data to inform go-to-market strategy

Greater Chicago Area

Coordinated media planning and buying within a team of 200 media planners and buyers across 3 states and 2 countriesProvided media best practices and developed over a dozen niche segmentation profiles [includes Hispanic Acculturation audiences] from primary and syndicated tools used to inform media planning and buying Host for brainstorming sessions to conduct media plans

Greater New York City Area

Researcher for Microsoft at Starcom MediaVest GroupDeveloped target audience reports for marketing plansIdentified best practices for campaign planning Negotiated contracts, set up, analyzed and presented several campaign results used to determine success based on brand KPIs; this involved both behavioral and attitudinal analytics

Organized events of up to 500+ guests, featuring CEO speakers including: Denver Health, Kaiser Permanente, Starbucks, Enterprise Holdings and Grant ThorntonCreated and implemented new creative material for e-mail, social media, OOH campaigns to increase brand awareness and involvement in the form of event attendance and corporate sponsorship

Greater Denver Area

Secured new business within 6 months. Executed press releases, media advisories and events. Aided in all media effortsPartook in operations and productions of firmSupported client services

Aided in administrative tasks of day-to-day productionFacilitated social media outreach

Managed customer needs in a sophisticated and respectable manner Proficient with the use of QuickBooks, clerical software and all forms of Microsoft Office

Researched and generated projects for future clientsDeveloped presentation for an international hospitality conferenceAssessed target markets and competition for luxury wellness center Projected future developments with a focus on LOHAS- Lifestyles of Health and Sustainability

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