• Create engaging content and apply knowledge of data analytics and trend analysis to the University of Oregon's official social media accounts (@uoregon on Instagram, Twitter, X, LinkedIn) and official student-life account (@CallMeADuck) with a collective audience of more than 180K users.• Collaborate with the UO Communications creative team on sourcing content, long-term social media campaigns, and special projects.• Research and analyze social media trends and analytics in order to expand audience outreach and engagement.

• Spearhead weekly chapter meetings of 90+ members in areas of professional development, community service, brotherhood, and recruitment activities. • Collaborate closely with executive board to ensure chapter deadlines are met and administrators’ reports are completed through communicative team leadership.

Inducted into a professional business fraternity to enhance networking and professional skills while maintaining the highest level of integrity.

• Conducted a comprehensive analysis of market trends, consumer behavior, and emerging opportunities which resulted in recommendations for Salcheto’s sales, customer experience, and digital marketing.• Collaborated closely with industry experts, stakeholders, and my team members to effectively summarize complex information into a concise, actionable report and presentation that delivered strategic insights.• Expanded my global horizons by studying wine marketing, sustainability, and Italian language and culture in Siena, Italy for 6 weeks.

• Assisted with membership operations through customer relationship management databases (Neon CRM System and MailChimp) to increase the non-profit’s development and membership retention rates.• Analyzed social media metrics, developed marketing strategies, and designed content to promote the organization and its membership program.