Char Crust®Dry-Rub Seasoning was created at legendary Chicago steakhouse Al Farber's in 1957. Prime dry-aged steaks were coated in Char Crust®, then cooked to juicy perfection. Diners and chefs wanted to recreate the dining experience in their own kitchens so the Char Crust® brand was born.Char Crust Dry-Rub Seasonings are still the secret ingredient of steakhouses, bar & grill, country clubs, casinos, cruise lines and gastro pubs around the US for their steaks, chops, burgers and wings. Our product line has expanded to 12 flavors and is for all Meat & Fish. Only Char Crust creates our signature crust around the protein that Seals in the Juices for perfectly juicy, flavorful results every time with ease. Just coat and cook. We offer full Foodservice and Retail lines.We are on a growth path to introduce our products to a larger audience of professional chefs and home cooks.

Built The Bar Method Chicago into one of the top fitness brands in the Chicagoland area with thousands of clients and a cult-like following. Opened and operated 5 locations. Led overall business strategy in addition to leading sales, marketing, operations and finance functions.The Bar Method is an industry leader in the barre-based fitness niche; it has been transforming lives since 2001. Bar Method Chicago was the largest franchisee in the Bar Method system.

Developed and implemented Peet's first initiative to utilize mapping analytics to improve site selection and performance of new stores, improving new store performance by 20%+. Using site selection learning, recommended to CEO/senior management new prioritization for grocery store distribution of products, accelerating grocery distribution in key geographies.Responsible for all aspects of new store marketing launch including advertising, PR, in-store events.

Worked for inventor of toothbrush sanitizer who wanted to take infomercial product to traditional retail distribution. Defined and implemented channel strategy, including making sell-in presentations to buyers. Gained distribution at Bed, Bath & Beyond, Linens N Things, Fred Meyer, Kmart and Sullivan-Schein Dental. Led internal team to develop operations infrastructure to service retail customers.

On Brita brand, responsible for identifying and developing new business opportunities that could be launched within 12 months and providing leadership to cross-functional project teams and advertising/packaging agencies. Launched four new products worth $25-30MM in ongoing sales growing Brita business +15%.Defined long-term strategic vision for Brita pitcher segment ($143M) through assortment optimization and line redesign resulting in 6% cost savings. Recruited to Clorox as one of seven from Kellogg in 1998. In '98, Clorox was the most sought after, competitive CPG job to get for Kellogg marketing grads due to its Bay Area location.

Developed and led media relations efforts and consumer awareness programs for premium brands Jack Daniel's, Gentleman Jack, Bridgestone Tires, Sempe Armagnac, Ferrara Foods.