Elise Bye, Mba Email & Phone Number

St Paul, Mn, Us

- Lead strategy, capability development and content orchestration to deliver best in class digital commerce experiences to drive algorithmic relevance, awareness and conversion.- Consult with customer experience organization and area marketing centers to ensure understanding and prioritization of digital commerce investment opportunities in consumer journey orchestration efforts - Direct the development of content through agency partners and internal resources- Leverage digital shelf KPI tracking capabilities to drive specific roadmap actions and gap/opportunity closing priorities- Work with retail commerce teams to launch A/B tests, update SEO, and ensure correct content is live and support new product launches

Herndon, Virginia, Us

- Defined and analyzed website metrics, including average order value (AOV) and conversion rate, for 2 websites and provided recommendations on next steps to achieve business goals and KPIs using Google Analytics and Salesforce reporting.- Executed site updates such as changing text, images, and new page creation, using Magento and Salesforce Marketing Cloud.- Collaborated with 2 internal cross-functional teams to conduct a comprehensive site audit and identify opportunities to improve customer experience and SEO metrics, while partnering to execute improvements.- Developed a detailed business plan to reposition an existing product; identified the target market and customer personas; established measurable goals and objectives; and created a detailed action plan to improve the customer journey.- Participated in RFI process for new CMS software including gathering requirements, participating in demos, and ranking vendors to select finalists.

Marshall, Minnesota, Us

- Led RFI process including defining requirements, selection, and implementation using Agile methodology of new merchandising software (Reflekion/SiteCore) with cross-functional digital operations, project managers, IT, and front-end developers, resulting in increased site revenue and improved customer experience.- Drove digital strategy and identified opportunities for growth of websites through improvement of site taxonomy, navigation, search, and A/B tests; analyzed clicks, conversion rates, and revenue of homepages, category pages, and landing pages using Adobe Analytics.- Designed and executed monthly A/B tests to improve customer experience, revenue, margin, and conversion.- Partnered with a cross-functional team of 4 to improve site experience, including designers, digital operations, and front-end developers. - Researched market conditions to devise and execute 12 online sales per year, starting from initial concept to post-sale analysis, resulting in 4% YOY revenue growth.- Enhanced customer experience by driving weekly meetings with 4 cross-functional teams to review successes, failures, and plan upcoming site launches and promotions.

Eden Prairie, Minnesota, Us

- Managed online marketing strategy and all digital assets for jewelry category within company (#2 subdivision based on revenue), working closely with creative and copywriting teams, resulting in 15% YOY revenue growth.- Led cross-functional partners in marketing, product planning, and creative to ensure success of monthly digital campaigns.- Spearheaded immersive online experience for annual cruise events, resulting in 8% YOY revenue growth.Tracked daily and monthly banner performance using Google Analytics and recommended improvements to increase revenue.- Conducted in-depth quarterly market analysis and competitor market research, compiling data utilizing Microsoft Office Suite (i.e. Word, Excel, and PowerPoint) to present findings to the category marketing manager.- Developed optimized SEO-friendly content to increase organic search ranking.

Saint Michael, Mn, Us

- Drove and executed social media strategy (Facebook, Instagram, and Twitter) through HootSuite for 5 client accounts.- Created 10 email marketing campaigns to drive opens and click-throughs, and sent monthly reporting to clients using Google Analytics.- Designed new brand identities for 2 new businesses and ensured brand standards for existing brand strategies.

Los Angeles, Ca, Us

- Gathered materials requested for executive presentations, ensuring a smooth and efficient preparation process.- Meticulously reviewed and enhanced materials to align with brand guidelines and maintain quality standards.- Facilitated seamless project execution by overseeing the timely delivery of materials, from proofing to printing and final presentation.

New York, Ny, Us

- Sold to customer needs by providing a high level of customer service and product knowledge- Strong communication and multi-tasking skills, efficient worker

Richfield, Minnesota, Us

- Troubleshoot and problem solve for new Visual Merchandising Manager software- Transfer planograms from InDesign to a new visual merchandising program VMM

Maple Grove, Minnesota, Us

- Managed and optimized the co-op advertising program, driving a 75% increase in online submissions.- Developed and executed over 10 strategic marketing plans, empowering store owners to expand their reach and enhance business growth.- Created monthly advertising circulars increasing customer engagement and brand visibility.- Planned and executed monthly social media content, proficiently managing social pages using tools such as Hootsuite.- Proficiently utilized HTML/CSS to maintain and update websites for both dealers and corporate, ensuring a seamless online experience.

- Purchased product for 7 departments - bar, bath, children, cards, candle, home, and office, ensuring efficient and well-stocked inventory.- Ran daily sales reports to conduct comprehensive inventory analysis, optimizing stock levels, and streamlined inventory management.- Over saw the entire purchase order management system, maintaining accurate records and facilitating smooth procurement operations.- Fostered productive relationships with a portfolio for 20+ vendors, skillfully resolving conflicts as they arose, ensuring a seamless supply chain and enhancing collaboration.

Master'S Degree, Master'S Of Business Administration

Ba, Visual Communications, Business Marketing, Art History