Elise Mackay Email & Phone Number

Durango, Co, Us

Vancouver, British Columbia, Canada

Durango, Co

It’s hard to condense my time at Ska Fab into a couple of bullet points. What began as an entry-level content manager position at a local manufacturing company became a director-level mission at a thriving packaging business. During my time running the marketing engine the company doubled, our customers tripled, , and I built an inspired, results-driven marketing team that delivered high-quality content, qualified leads, and an engaged and loyal customer base. Managed and developed a… Show more It’s hard to condense my time at Ska Fab into a couple of bullet points. What began as an entry-level content manager position at a local manufacturing company became a director-level mission at a thriving packaging business. During my time running the marketing engine the company doubled, our customers tripled, , and I built an inspired, results-driven marketing team that delivered high-quality content, qualified leads, and an engaged and loyal customer base. Managed and developed a team of two marketing professionals, both on-site and remotelySpearheaded company’s overall strategies for budget, email, content, market penetration, trade show presence, advertising, pipeline management, and lead generationOversaw the acquisition of a competitive company and facilitated the merge of both businesses marketing, branding, and CRM systemsWeb management, optimization, and redesignFacilitated successful shifts in market and audience focus and penetration following market trends and changes from the acquisition Show less

Durango, Co

Oversaw complete rebrand of the companyCreated all UX and content for a new website based off of our rebranded designImplemented CRM and email automation systems, creating yearly, quarterly, and monthly strategies and incentivesOngoing market research, analysis and developmentManagement of public relations and media presenceManaged overall strategy and budget for ad and media buys, including all design, copywriting, partnerships, and trade show presence

Durango, Co

Established an SEO and adwords strategy that grew our lead generation, web traffic, and readershipFormed the company’s overall content strategy - creating blog, video, photo, website, social, and sponsored content to increase brand awareness and customer engagementProduced the company’s first product booklet, sell sheets, and sales brochuresManaged all advertising and collateral design

Greater Denver Area

Increased total blog users by 203% and page views by 155% (Year Over Year) by writing weekly content that strengthened Evolve's credibility, built loyal readership, and converted readers to customers.Contributed to the 165% increase of organically sources Marketing Qualified Leads YoY by utilizing keywords and employing SEO tactics for the Evolve blog, social and website.

Greater Denver Area

Initiated and grew the social presence for all of Evolve Vacation Rental's platforms, inclusing Facebook (a page with 55,050 likes and 55,771 followers), Instagram (5,375 followers), Pinterest (27,300 monthly viewers), Twitter (1,600 followers) and Linkedin (2,364 followers).

Greater Denver Area

Responsible for writing SEO optimized vacation rental listings, creating and maintaining email campaigns to engage prospects and suspects, writing and editing all content including help center articles, FAQ pages, blog posts, emails and internal communications.

Greater Denver Area

Responsible for writing SEO optimized vacation rental listings, creating and maintaining email campaigns to engage prospects and suspects, writing and editing all content including help center articles, FAQ pages, blog posts, emails and internal communications.

Greater Denver Area

Act as the first point of contact to handle and resolve homeowner issues country-wide. Efficiently multi-task by responding to queries via inbound phone calls, emails, and live chat. Professionally handle escalated issues and identify when further escalation is needed. Provide experienced advice to users to fully optimize their listings. Research information and troubleshoot problems using available resources. Mediate and use negotiation skills in situations between users. Identify product… Show more Act as the first point of contact to handle and resolve homeowner issues country-wide. Efficiently multi-task by responding to queries via inbound phone calls, emails, and live chat. Professionally handle escalated issues and identify when further escalation is needed. Provide experienced advice to users to fully optimize their listings. Research information and troubleshoot problems using available resources. Mediate and use negotiation skills in situations between users. Identify product issues and provide feedback to aid in product development. Proactively work to meet short- and long-term targets and goals. Show less

Remote

Helped multiple clients achieve their KPI’s and other marketing-related goals by conceptualizing and executing numerous successful campaigns using email automation, social media, paid advertising, SEO, retargeting, and various other digital-based marketing platforms and tactics. I created all of the content used in each campaign, from concept to copy to design work.

Boulder, Co

Social Media Marketing:- Created an online presence and community around the company by building audiences for all social media channels (LinkedIn, Twitter, Facebook, Crunchbase, Slideshare, Youtube)Digital Marketing:- Created, conceptualized and executed targeted inbound and outbound marketing campaigns that brought in leads to grow the sales pipeline and build revenue (my team grew inbound leads by 300%)- Created strategic roadmaps for all marketing efforts that yielded… Show more Social Media Marketing:- Created an online presence and community around the company by building audiences for all social media channels (LinkedIn, Twitter, Facebook, Crunchbase, Slideshare, Youtube)Digital Marketing:- Created, conceptualized and executed targeted inbound and outbound marketing campaigns that brought in leads to grow the sales pipeline and build revenue (my team grew inbound leads by 300%)- Created strategic roadmaps for all marketing efforts that yielded great results as far as well-qualified leads, brand presence, and education about the product- Conducted A/B tests on everything from email design, landing pages, website design, ad design, copy, and more to optimize conversions- Kept detailed reports on data and analytics behind each channel, link, post, and page used in order to track success- Built out automatic rules-based email marketing systems for drip nurture campaigns, newsletters, webinar campaigns and other content-specific campaigns to increase customer engagement, reinforce branding, promote events and drive direct and assisted sales- Created countless target-specific campaigns with retargeting/remarketing, LinkedIn advertising, Twitter advertising and Facebook advertising to distribute tailored and relevant messages based on website activity, location, demographic, personal target behaviorContent Marketing & Copywriting:- Wrote copy for website pages, email campaigns, product descriptions, text within the product itself, blog posts, social media, webinars, one-pagers, demo presentations and info graphics- Created a steady and high quality stream of collateral to distribute through channels and for the sales team to use - Conceptualized, written, and executed countless popular webinars- Maintained a relationship with a PR company and helped to strategize, create and place widely popular press features Show less

Denver, Co

Attended and photographed events, then created edits of those photos as well as poster design using Photoshop and Illustrator. Assisted the CEO with planning, delegating, handing out and distributing promotional material, emails, phone calls, organization, and social media.

Denver / Boulder Area

Managed multiple social media platforms, organizing the timing and content of scheduled posts, distributing promotional material, and organizing / attending events around the Denver area as a brand ambassador. Conducted plentiful market research regarding target demographics and reached out to local businesses to encourage participation in and purchase of our product. Managed multiple email systems, scheduling intermittent email newsletters to a mailing list, and determining their content… Show more Managed multiple social media platforms, organizing the timing and content of scheduled posts, distributing promotional material, and organizing / attending events around the Denver area as a brand ambassador. Conducted plentiful market research regarding target demographics and reached out to local businesses to encourage participation in and purchase of our product. Managed multiple email systems, scheduling intermittent email newsletters to a mailing list, and determining their content. Recruited, interviewed, hired, and managed a team of 4 - 5 interns who acted as brand ambassadors and mascots for the company, organizing their presence and attendance at events. Show less

Boulder, Co

Created and managed social media platforms for the company, as well as finding any and all relevant blog posts and internet-based material that would be useful as supporting material. Analyzed competitive data about comparable companies and created presentations for senior management.

Durango, Co

Built successful and popular social media pages (like Yelp, Twitter, and Facebook) for the company from the ground up. I created, designed, and managed each page myself, and facilitated their growth to almost 1,500 followers on Twitter, over 1,400 fans on Facebook, and a solid reputation and following on Yelp. I conceptualized and ran promotions and giveaways for corporations like MGM Grand and Planet Hollywood, creating Internet advertisements, and coming up with a marketing strategy for… Show more Built successful and popular social media pages (like Yelp, Twitter, and Facebook) for the company from the ground up. I created, designed, and managed each page myself, and facilitated their growth to almost 1,500 followers on Twitter, over 1,400 fans on Facebook, and a solid reputation and following on Yelp. I conceptualized and ran promotions and giveaways for corporations like MGM Grand and Planet Hollywood, creating Internet advertisements, and coming up with a marketing strategy for DestinationCoupons.com using social media. Analyzed and adjusted demographics for advertisements, creating relevant daily 'posts' for each of the media outlets used, using HTML and graphic editing. Show less

Bachelor Of Arts (B.A.), Psychology And Neuroscience / Philosophy

Education record