Elisha Gupta Email & Phone Number

Surry Hills, New South Wales, Au

San Francisco, Ca, Us

In an exciting switch to consumer marketing, I am now building and managing global paid search campaigns across Google Ads, Bing Ads, and Yandex Direct.* Manage global paid search campaigns promoting online courses on Google Ads and Microsoft Ads (Bing)* Analyze and optimize account, campaign, and ad group level ROI* Execute projects to improve account health and accelerate growth in new user revenue

San Francisco, Ca, Us

In this role at Udemy, I managed paid acquisition functions for the B2B solution as part of the demand generation team. Leveraging paid channels, I managed campaigns to drive leads, awareness, and revenue while maintaining efficient cost. In this cross-functional role, I worked with several teams to execute campaigns. This involved clearly communicating with web development, graphic design, product marketing, and content teams to ensure that all messaging on online ads is consistent.Search Engine Marketing (SEM):• Creating, monitoring, and optimizing Google Ads campaigns weekly to generate an increasing flow of MQLs• Developed an existing Google Ads account for the B2B solution, growing conversions by 25%, decreasing cost by 39.85%, and decreasing cost per conversion (cost/conv) by 51.85%• Continuously experimenting and exploring growth marketing opportunities within the search engine marketing realmContent Syndication & Paid Partnerships:• Strategizing and conducting campaigns with the demand generation team in the B2B solution• Owning and developing relationships with media partners across industry-leading publications, including content syndication partners• Reduced average CPL (cost-per-lead) on content syndication campaigns by 75.35% within 4 monthsSocial Media Advertising:Advertising a B2B solution is a special challenge. As paid acquisition coordinator, I took this challenge and took the opportunity to launch new campaigns and initiatives across Linkedin, Facebook, and Instagram. Day-to-day responsibilities include:• Tracking campaign performance, adjusting bids and budgets, and optimizing ad copy and creatives• Building out and executing campaigns on new channels that we had not yet explored for the B2B solution

San Francisco, Ca, Us

• Developed an SEO process to understand and improve organic traffic• Conducted website optimization tasks, such as updating metadescriptions, refreshing older content pieces, improving site speed, and generating backlink reports• Analyzed search query reports from the past 12 months to understand user intent and optimize pages to serve those audiences• Built a YouTube video content strategy, writing descriptions, tags, and closed captions to improve search rankings

Fullerton, Ca, Us

Best job ever.As a writer for Mihaylo News, I wrote blog content for the student body and greater Orange County audience. Articles that I wrote were about students and alumni success stories, campus events, and other topics that are of interest to business students at Cal State Fullerton. In this role, I conducted research and designed interview questionnaires to identify a unique angle for each topic. All articles were written to follow the AP Style guide.A few of my favorite pieces were "Inside the Business of Digital Filmmaking" -- a piece about a filmmaking group that rose to fame on Youtube, and "Are You Getting Job-Blocked by a Robot?" -- an article about the shortcomings of applicant tracking systems in 2018, and how job-seekers can overcome them.

Fullerton, Ca, Us

As a part-time employee at Search Business Group, my role was primarily to carry out Search Engine Optimization efforts for clients in the veterinary, dental, and restaurant industries. During my time at this company, my responsibilities developed to include account management and content marketing. Search Engine Optimization• Managed 3-4 accounts to increase their websites’ organic search rankings, primarily through content creation and linkbuilding• Gathered data from Google Analytics, Google Optimize, Ahrefs, and Hotjar to understand user needs and report findings to clients.Content Marketing & Strategy• Created blog posts and other forms of written web content to provide informative and fun pieces for users to read• Researched and implemented new methods of content marketing for clients' web blogs, including identifying a brand voice for each businessAccount management• Managed 3-4 accounts to increase their websites’ organic search rankings, primarily through content creation and linkbuilding• Communicated with clients throughout campaigns, ensuring that goals were met and projects were completed

My time working at the Mihaylo College Tutoring Center spanned across 3 years. As a front desk staff member, I was often the first point of contact when a student came in or called looking for a tutor. At this job, I worked with a diverse team of 10-20 employees and managed an online appointment system to create quick and efficient service for students. I managed employee work schedules to ensure that every student was matched with the right tutor that could help them meet their learning goals. Other tasks included responding to phone calls, emails, and front desk inquiries (not to mention, rude customers. Who doesn't love those!) You could say this was "just a front desk job", but it was one of the most fulfilling roles I have had. Those 3 years contained some of the most important experiences I've had in my career. This is where I found my passion for helping people learn through alternative and non-traditional forms of education.

Tustin, Ca, Us

• Coordinated with managers to create and edit blogs for clients' webpage content• Transferred data from Google AdWords into spreadsheets and analyzed performance of ongoing paid ad campaigns• Created weekly content for clients' social media pages• Organized email marketing campaigns by writing and sending newsletters; generated email request campaign for clients' online reputation management

• Analyzed growth and marketing strategies for franchise companies• Learned email-marketing strategies specifically for franchise companies, focusing on formatting each email strategically to promote over-all readership. • Received extensive training on effective website lead generation strategies• Learned how to study Google Analytics for improving productivity on any website• Worked closely with CEO to understand and learn how marketing affects an organization• Projects included OCDogWalking Business website, and Shakey's Pizza Marketing Strategy

Bachelor Of Arts - Ba, Business Administration, Marketing & Information Systems

Summer Program