Elisha Shannon Email & Phone Number

Cincinnati, Oh, Us

Cincinnati, Ohio, United States

• Developed and managed new revenue based business opportunities, revealing 5-year $10MM dollar market opportunity, while generating $1.2MM in revenue per year through new partnerships with municipal governments.• Established partnerships with industry innovators in solar power and water production, enabling off-grid operations, leading to 35% reduction costs and 60% increase to market cap.• Negotiated cost-effective contracts effectively through reviewing contracts meticulously and clearly specifying requirements, resulting in 10% reduction in project expenses and generating $100k annual company cost savings.

Senior Product Manager, Life Cycle Marketing (2021 – Present)• Oversaw first cross-organizational project after company acquisition by conducting A/B testing, cross-org messaging, and strategic campaigns, uncovering $287MM over 5-year market opportunity between Mint and Mailchimp.• Spearheaded initiative to reduce high-value churn by launching first in-app test serving as new model, leading strategy, and cross-collaboration while offering assisted onboarding with projected annual profit increase of $75MM.• Leveraged Pendo strategically to lead multiple revenue based split tests, revealing $320MM revenue opportunity, while closely managing vendor relationship valued at $1MM.• Identified bug within promotional tool that left roughly 50% of users unable to redeem promotions, resulting in solving problem quickly and saving company 50% revenue loss for all promotional customers.• Guided migration of 3rd party tool to internal in-app tool by leading team of 10, setting priorities, and identifying areas of need in new tooling via feature comparisons, generating $400k annual cost savings.• Ideated and implemented successful marketing campaigns that drove 50% increase to live event attendance (both web and in-person), achieving internal recognition by chief executive officer.Project Manager, Life Cycle Marketing (2020 – 2021) • Implemented Agile, Scrum, Workforce and Jira driven processes involving design, engineering, marketing manager, and operations teams to transition all communications and tracking, increasing product utilization by 10x.• Facilitated daily team standup meetings with 20 people to communicate stakeholders expectations, track project status, and identify potential roadblocks, ensuring timely project progress, within scope.• Served as SME and cross-trained 25 employees for our in-app messaging tool Pendo by leveraging and acknowledging marketing principles from Product Manager for identifying roadblocks and ideating solutions.

• Introduced production add-on service for clients resulting 10% average sales increase and 250% new client inquiries and created marketing pitch deck for $9MM contract with Resorts World.

• Directed production of digital content teams and grew annual viewership from 0 to 100MM views and developed brand partnership deals with billion dollar companies like Skyscanner, Sprint and Snapchat, increasing revenue by $500k.• Developed collaborative content with major brands like Logan Paul, and Yes Theory, resulting in increasing brand audience size by 30x, while managing and approving production budget of up to $20k per video.

Team Manager (2013 – 2015)• Led team of 11 Senior Support Advisors through effective training and support, improving team customer satisfaction rating from 91% to 94.5% and issue resolution from 87% to 91%, while promoting 2 team members to leadership roles.Sales Associate (2012 – 2013)• Innovated and piloted Apple Retails 1st cross functional training program, leading to reducing customer wait times by 15% and contributing towards 15% increase in overall customer satisfaction ratings.