Efraín López Email & Phone Number

Oversee the planning, execution, and optimization of marketing campaigns across multiple channels.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

As ECD, I have the responsibility to oversee the creative output quality and manage the creative resources across the group in SEA.Under my supervision, we have won OCBC, Disney+ and Goodyear.

Malaysia

I oversaw the Servicing and Creative output of local and regional APAC accounts. Responsible for the P&L, new business initiatives and administrative aspects of the Malaysian office. Some of my key clients were Citibank Singapore, Malaysia and Regional, AXA, UNICEF and OCBC.

I led the Business Intelligence Department's strategic vision and was responsible for keeping the operation profitable, our reports accurate and reliable, and promoting innovation. My focus was on improving processes to better serve internal clients and introducing new services, such as Listening and Content Analysis. I also worked on enhancing our Data Science capabilities, providing Predictive Analytics for Media Investment Optimization tools.Main Clients: Activision, P&G, Whirlpool, Beiersdorf

Ecuador

I co-founded this data science company to contribute to Ecuador’s rising tech ecosystem. I lead the Data Visualization department of the company.

Greater New York City Area

Using my creative alchemy, I mixed business opportunities with technical prowess in order to create new and exciting products and services.Some of the key projects I was involved in were:• Box office predictive analytics based on Social Media chatter • Social Media chatter-based “polling” system• Data-harvesting mobile hardware

Greater New York City Area

As a Head of Marketing, I planned, coordinated and led all marketing and creative efforts, setting KPIs and constantly adjusted strategies to achieve them.As Head of Data Viz, I was responsible for wireframing, designing, developing, deploying and managing complex dynamic dashboards done on Tableau or Google Data Studio. This included the creation and maintenance of the databases feeding them and coordinating their data pull and clean up.Key projects:• Conception, planning, production and deployment of dynamic dashboards in Tableau and Google Data Studio to analyze Social Big Data and owned channels for Google Maps, Google Brand, Google Search, etc.• Conception, planning, production and deployment of custom reporting design automation tools.• Conception, planning, production and deployment of reporting and data visualization design systems.• Responsible for product design and visual language of the PR Crisis Early Warning System, a system powered by social media chatter that used NLP and AI/ML to predict PR Crises.

Leading and supporting marketing and creativity projects for companies based in NY, Singapore and Ecuador

Greater Jakarta Area, Indonesia

Responsible for organizing the Jakarta team, managing creative resources, establishing workflows and directing campaigns, pitches and executions. Clients: Unilever (AXE, Rinso, Vaseline, IOMA, Sariwarmi, Lipton), Philips, Coca Cola, Sprite, Frestea, Minute Maid, Indosat Ooredoo

Kuala Lumpur, Malaysia

NextDigital became APD on May 2015. My responsibilities remained the same.

Kuala Lumpur, Malaysia

Lead and oversee the creative output of the agency, set up processes, organize the team and assign creative resources to the different projects.Lead the pitching team, worked on the strategy and supported it with creative executions.

Guayaquil, Ecuador

Responsible for creating the Digital Department, hiring the team and setting up workflows between the agency, the clients and providers. Clients: SABMiller, De Prati (local retail store), Toni

Quito

Managed creative teams, community managers, UX and IT/programming. Worked with technologies such as Oculus Rift, Unity, Kinect etc.Clients: Coca-Cola, Nike, Phillip Morris, Renault, among others.

Quito, Ecuador

Worked with accounts like Nestlé, General Motors, Chevrolet, PacifiCard, Sherwin Williams, ChevyStarWon 1 Bronze Caribe Awards, 1 Bronze Condor Awards, 1 Bronze Carlos Mantilla Ortega Award.

Creative team management, art concepts and production. Photo shoots, 3d modeling, ad creation.

Taught for almost two years as part of the Marketing and Communication Faculty the classes of Creative Writing and Advertising Techniques 1 and 2 for four trimesters. Always received excellent scores (+9/10) in the teachers evaluations.

Creative team management, art concepts and production. Photo shoots, 3d modeling, ad creation, Tv Commercials concepts and art direction.

Poster, brochures and ad design. Internal communication.

Master'S Degree, Business Intelligence And Data Science

Focused on developing skills for data visualization, pattern discovery, future event prediction, and generating managerial insights.

B.A. In Advertising Communication, Marketing And Advertising, 3.83

Activities and Societies: Dean's assistant, Organizer of U.S.F.Q.'s first Advertising Festival. Applied for, and received, the Marshall.