Efraín López Email and Phone Number
Efraín López work email
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Efraín López personal email
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As a multicultural problem solver with extensive experience across APAC, LATAM, US and EU, I bring a unique perspective to every project I tackle. In the past few years, I've applied my creativity beyond marketing and advertising on AI/ML and data visualization projects for industry giants such as Google and Activision.My unconventional background allows me to bring a fresh approach to the challenges I face. Throughout my career, I've managed teams across four continents and participated in projects in China, Australia, Singapore, UK, USA, Mexico, Panama, Guatemala, Colombia and Ecuador. My diverse experience includes working with clients in industries ranging from banking to telecommunications, healthcare to automotive, and FMCG to beverages.What sets me apart is my ability to leverage data to drive results. My experience in both creativity and data science makes me a rare find in the industry.If you're looking for someone with a fresh perspective and a passion for data-driven problem-solving, look no further.Awards:Dragons of Malaysia: 1 Silver, 1 Bronze, 4 BlackEffie Awards Malaysia: 2 Bronze, 3 ShortlistmUmBRELLA Asia Campaign of the YearNew York Festivals: 1 ShortlistCaribe Awards: Best Graphic Campaign - 1 BronzeCondor Festival - 1 BronzeCarlos Mantilla Ortega - 1 BronzeYouTube Cannes Young Lions - 1 ShortlistSpecialties: Copywriting, team management, data visualization, ideation, art direction.
Payphone
View- Website:
- livepayphone.com
- Employees:
- 14
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Multichannel Marketing ManagerPayphone Aug 2024 - PresentOversee the planning, execution, and optimization of marketing campaigns across multiple channels.
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Executive Creative DirectorBray Leino Splash (Formerly Splash Interactive Group) Jul 2021 - PresentKuala Lumpur, Federal Territory Of Kuala Lumpur, MalaysiaAs ECD, I have the responsibility to oversee the creative output quality and manage the creative resources across the group in SEA.Under my supervision, we have won OCBC, Disney+ and Goodyear. -
Client Services DirectorBray Leino Splash Apr 2020 - Jun 2021MalaysiaI oversaw the Servicing and Creative output of local and regional APAC accounts. Responsible for the P&L, new business initiatives and administrative aspects of the Malaysian office. Some of my key clients were Citibank Singapore, Malaysia and Regional, AXA, UNICEF and OCBC.
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Head Of Business IntelligenceEndavant Aug 2022 - Mar 2023I led the Business Intelligence Department's strategic vision and was responsible for keeping the operation profitable, our reports accurate and reliable, and promoting innovation. My focus was on improving processes to better serve internal clients and introducing new services, such as Listening and Content Analysis. I also worked on enhancing our Data Science capabilities, providing Predictive Analytics for Media Investment Optimization tools.Main Clients: Activision, P&G, Whirlpool, Beiersdorf -
Co-FounderThe Creative Data Science Company Jul 2019 - Jun 2022EcuadorI co-founded this data science company to contribute to Ecuador’s rising tech ecosystem. I lead the Data Visualization department of the company. -
Head Of InnovationMaven Road May 2019 - Nov 2019Greater New York City AreaUsing my creative alchemy, I mixed business opportunities with technical prowess in order to create new and exciting products and services.Some of the key projects I was involved in were:• Box office predictive analytics based on Social Media chatter • Social Media chatter-based “polling” system• Data-harvesting mobile hardware -
Head Of Marketing And Data VizMaven Road Oct 2017 - Apr 2019Greater New York City AreaAs a Head of Marketing, I planned, coordinated and led all marketing and creative efforts, setting KPIs and constantly adjusted strategies to achieve them.As Head of Data Viz, I was responsible for wireframing, designing, developing, deploying and managing complex dynamic dashboards done on Tableau or Google Data Studio. This included the creation and maintenance of the databases feeding them and coordinating their data pull and clean up.Key projects:• Conception, planning, production and deployment of dynamic dashboards in Tableau and Google Data Studio to analyze Social Big Data and owned channels for Google Maps, Google Brand, Google Search, etc.• Conception, planning, production and deployment of custom reporting design automation tools.• Conception, planning, production and deployment of reporting and data visualization design systems.• Responsible for product design and visual language of the PR Crisis Early Warning System, a system powered by social media chatter that used NLP and AI/ML to predict PR Crises.
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Creative And Marketing ConsultantFreelance Jul 2016 - Sep 2017Leading and supporting marketing and creativity projects for companies based in NY, Singapore and Ecuador
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Creative DirectorOgilvyone Worldwide Dec 2015 - Jun 2016Greater Jakarta Area, IndonesiaResponsible for organizing the Jakarta team, managing creative resources, establishing workflows and directing campaigns, pitches and executions. Clients: Unilever (AXE, Rinso, Vaseline, IOMA, Sariwarmi, Lipton), Philips, Coca Cola, Sprite, Frestea, Minute Maid, Indosat Ooredoo -
Creative DirectorApd. May 2015 - Nov 2015Kuala Lumpur, MalaysiaNextDigital became APD on May 2015. My responsibilities remained the same. -
Creative DirectorNext Digital Jul 2014 - May 2015Kuala Lumpur, MalaysiaLead and oversee the creative output of the agency, set up processes, organize the team and assign creative resources to the different projects.Lead the pitching team, worked on the strategy and supported it with creative executions. -
Digital Creative DirectorMccann Erickson Mar 2014 - Jul 2014Guayaquil, EcuadorResponsible for creating the Digital Department, hiring the team and setting up workflows between the agency, the clients and providers. Clients: SABMiller, De Prati (local retail store), Toni -
Creative DirectorAgencia Awa Aug 2013 - Feb 2014QuitoManaged creative teams, community managers, UX and IT/programming. Worked with technologies such as Oculus Rift, Unity, Kinect etc.Clients: Coca-Cola, Nike, Phillip Morris, Renault, among others. -
Associate Creative DirectorMccann Erickson Ecuador Mar 2010 - Aug 2013Quito, EcuadorWorked with accounts like Nestlé, General Motors, Chevrolet, PacifiCard, Sherwin Williams, ChevyStarWon 1 Bronze Caribe Awards, 1 Bronze Condor Awards, 1 Bronze Carlos Mantilla Ortega Award.
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Senior Art DirectorDimuto | Creative Partners Oct 2008 - Mar 2010Creative team management, art concepts and production. Photo shoots, 3d modeling, ad creation.
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Creative Writing And Advertising Techniques LecturerUniversidad Ecotec 2008 - 2009Taught for almost two years as part of the Marketing and Communication Faculty the classes of Creative Writing and Advertising Techniques 1 and 2 for four trimesters. Always received excellent scores (+9/10) in the teachers evaluations.
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Senior Art DirectorCreacional Feb 2008 - Sep 2008Creative team management, art concepts and production. Photo shoots, 3d modeling, ad creation, Tv Commercials concepts and art direction.
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Art DirectorLowe And Partners Worldwide Sep 2006 - Jan 2008 -
Graphic DesignerAlliance Française Of Guayaquil Feb 2002 - Jun 2002Poster, brochures and ad design. Internal communication.
Efraín López Skills
Efraín López Education Details
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Business Intelligence And Data Science
Frequently Asked Questions about Efraín López
What company does Efraín López work for?
Efraín López works for Payphone
What is Efraín López's role at the current company?
Efraín López's current role is Business Intelligence, marketing, creativity and storytelling. Mentor at Data Visualization Society..
What is Efraín López's email address?
Efraín López's email address is ef****@****.com.sg
What schools did Efraín López attend?
Efraín López attended Universidad De Las Américas (Ec), Universidad San Francisco De Quito.
What are some of Efraín López's interests?
Efraín López has interest in Children, Digital Sculpting, Civil Rights And Social Action, Health, Illustration, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Experimental Music, Vector Art.
What skills is Efraín López known for?
Efraín López has skills like Art Direction, Advertising, Graphic Design, Creative Direction, Creative Strategy, Copywriting, Corporate Identity, Concept Development, Illustration, Posters, Interactive Advertising, Social Media.
Who are Efraín López's colleagues?
Efraín López's colleagues are Adrian Arnaldo Delgado Reyes, Claudia Villamar, Jeanneth Cando, Dayanna Lizeth Proaño, Andy Villegas Constante, Pradeep Meena, Mariuxi Torres.
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Efraín López
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