I help clients develop and execute communications plans; manage projects from start to finish; write, edit, and promote books; create content for websites, newsletters, blogs, and social media platforms; plan, promote, and execute events; prepare for speaking and media engagements; create marketing materials and campaigns; solicit funds; and much more.

Helped write, edit, launch, and promote the founder's first trade book―an Amazon best-seller in the Christian counseling space. Created and executed an effective communications strategy. Helped launch and maintain client's website, creating content, curating graphics, and interfacing with the webmaster. Helped plan, promote, and execute retreats and workshops. Drafted and designed client’s monthly e-newsletter in Constant Contact, and managed her subscriber database. Edited and posted monthly blog posts to client’s WordPress website. Drafted and edited business correspondence. Prepared client for all aspects of speaking engagements. Helped client plan, provision, and staff large trade show booths, and created related marketing materials. Wrote reports and grant requests to solicit funding. Launched and managed client’s YouTube channel. Helped client maintain ministry relationships.

Revamped curriculum and training processes for the flagship leadership-training program for the country’s 25th largest church. Led and trained the department’s social media team.

As Special Assistant to the Founder & CEO (Jan. 1, 2007 to Dec. 31, 2015), I provided communications and public relations support for one of the world’s leading biblical counselors. Specifically, I launched and managed her Facebook page, serving as her proxy. Researched, wrote, and edited annual reports, donor letters, trade books, press releases, speeches, video scripts, and other tools. Traveled with CEO on media tours to promote book releases. Managed and consulted on myriad special projects. Between October 2004 and December 2006, I managed Hope for the Heart's Donor Development & Public Relations departments. In this role, I launched a fundraising program that doubled direct-mail donations, increased receipt-based giving 15 percent, and increased white-mail giving by 75 percent. Built relationships with major donors, educating them about the ministry while improving retention, frequency, and amount of giving. Cultivated the ministry’s second-largest gift in its 20-year history and initiated a planned-giving program. Recruited a public relations agency to launch the ministry’s first PR program, pro bono, resulting in increased visibility. Planned and executed strategies to involve board members in fundraising activities.

Helped create and manage a comprehensive development plan; edited newsletters; initiated a strategic planning process resulting in a Board-adopted mission statement; helped launch a customer relationship management program to strengthen relationships between senior executives and donors; initiated outsourcing of direct-mail, doubling revenue from this source; managed fundraising events and PR.

Executive Director, Employee Communications (2000-2001): Led the team that managed USAA’s nationally recognized internal communications program to engage its 25,000-member workforce in supporting business objectives and values. Guided integration of internal communications programs across 12 affiliated lines of business and staff agencies for this Fortune 200 company. Led special projects for the Chief Communications Officer.Executive Director, Ethics Office (1997-1999): Reporting to the CEO, supported a four-person Ethics Council that launched and staffed USAA’s Ethics Office. Created and executed USAA’s first ethics communication plan. Created and delivered customized ethics training to thousands of employees in large- and small-group settings. Measured and reported results to the CEO and Board. Advised company presidents on ethics issues, led a matrixed team of ethics coordinators, wrote USAA’s first Ethics Handbook, and launched and operated a confidential Ethics Helpline.Director, Employee Communications (1993-1997): Planned, wrote, produced, and emceed the CEO’s live, televised monthly management meeting—USAA’s highest-profile internal event. Performed USAA’s first internal-communication audit to gauge overall communication effectiveness, resulting in measurable improvements in quality, customer satisfaction, and resource utilization. Introduced operational and strategic planning disciplines to the employee communications function. Coordinated special events. Initiated Corporate Communications’ first department-level quality improvement/team-building programs. Hired, trained, and managed a team of 10-30 high-performing employees, and managed a $2.5 million budget. Editor, The USAA Educational Foundation (1991-1993): Researched, wrote, and edited booklets, videos, and other media to help USAA members improve their consumer skills when acquiring financial-services products.

Manager, Public Affairs (1989-1990)Managed media relations, counseled senior management, researched and wrote position papers, wrote and placed bylined articles, and administered the corporate contributions program and speaker’s bureau for this large HMO. Managed PR internally for the HMO’s initial public offering. Oversaw a large, successful, charitable fundraising event.Writer/Editor (1988-1989) Wrote and edited a four-color member magazine (circulation 150,000), producing six regionally tailored issues quarterly. Developed and edited a monthly employee newsletter and a sales newsletter for insurance brokers selling the Foundation Health HMO to employer groups.

Wrote and edited newsletters, marketing copy, multi-media presentations, radio copy, and magazine articles. Managed communications projects. Supported the Director of Training & Development in training Communications Department staff.