Elizabeth Hoffmann Email & Phone Number

Boston, MA, US

Framingham, MA, US

• Own and drive annual planning and monthly forecasting of global $80M portfolio across teams. Oversee contracts and invoicing processes. Drive process improvements supported by data insights

Framingham, MA, US

• Directed execution of North American Marketing systems portfolio of work. Empowered Marketing team to drive revenues via new tools implemented targeting increased loyalty engagement, ereceipts as a communications.

Framingham, MA, US

• Directed global selling solution implementation program. Included components for point of sale, returns management, sales tax, payments, and back office and home office functionality to support operations of more than.
• Led team of corporate managers in Store Operations, Loss Prevention, Finance, Marketing, and IT to define long-term vision for front of store customer and associate experience to shape solution
• Built and managed widely distributed team of 70+ business and IT resources to design solution and supporting architecture

Framingham, MA, US

• Continued to grow Buying Systems team to 25+ Program Managers, Project Managers, Project Admins, Business Analysis Managers, and Business Analysts executing $20M+ of annual spend on Merchandise systems including:
• Full-scale platform and interface upgrade of availability management system for planning DC receipts and processing
• Automation of distribution strategy management system for planners
• Major data expansion work to enable increased buying activity globally including ongoing analytics

Framingham, MA, US

• Created new highly functioning Buying Systems team of 15+ Program Managers and Business Analysts executing $12M+ of annual spend on Merchandise systems including:
• Multi-year major initiative to rewrite and re-platform Purchase Order entry system
• Selection and implementation of Product Lifecycle Management tool and third party support engagements. Work includes multiple RFIs/RFPs, vendor negotiations and contracts, and Lean Six Sigma process improvements.
• Part of Global Application Development leadership committee to reshape the organization and define standards and processes
• Direct annual business planning process for Merchandise Systems to IT budget and objectives

Framingham, MA, US

• Managed cross-divisional multi-national implementation of new workforce management system for stores. Piloted first stores on schedule. Directed immediate team of twelve Managers, Developers, and Business Analysts and.
• Initiated massive systems data field expansion effort for growing European division. Established scope and requirements, strategy, and approach with European business partners. Created project team from both internal.

Framingham, MA, US

• Hired to direct large high profile workforce management system replacement for Store Operations. Managed $17M spend over two years. Assembled and led cross-divisional cross-capability multi-national team to selection.

Austin, Texas, US

• Managed matrixed teams of Scientists and Analysts both domestically and off-shore, for analytics component of strategic markdown optimization solution for retailers, increasing revenues upwards of 10% and inventory.
• Created and analyzed seasonality and elasticity parameters for forecasting from historical sales data
• Characterized customer demand patterns across merchandise and location hierarchies for clients
• Built merchandise exit date strategy tool and coached clients through system configuration
• Executed reliability and homogeneity evaluations of client merchandise hierarchies
• Performed store clustering analyses to increase efficiency of pricing decisions

Provo, UT, US

• Researched and assessed feasibility of entry into mobile market for major software vendor
• Recommended and presented short- and long-term plans of action to CMO senior leadership team

Boston, Massachusetts, US

• Directed design, development, and launch of online elements of integrated marketing campaigns and cross-channel strategies for top US automaker
• Managed strategy and client relationships representing $4+ million in annual services revenues across client teams
• Allocated resources on four client teams representing entire automotive practice area, directly responsible for work and development of four Managers and twelve Developers
• Web Marketing Association Standard of Excellence WebAward, 2002
• IBM Certified for e-business – Solution Advisor

Boston, Massachusetts, US

• Directed online components of product launches of two market-leading razors as well as campaigns for various other consumer packaged goods
• Developed and managed relationships with clients and third-party vendors to co-execute work
• Managed multiple teams of Technology Analysts and Developers

Boston, Massachusetts, US

• Owned development of online presence and branding for two prominent national retailers
• Matrix-managed interdepartmental team of front and back-end Development, Creative, Copy, Delivery Management, and Traffic
• Created departmental budget estimating and tracking tools
• Gold medal from @d-Tech - Best Interactive Design, 2000; Mass Multimedia Council - Best Business to Consumer Web Site, 2000; Best Navigation / Architecture - New England Web Design
• Certificate: Sun Java Programming Language Training

Boston, Massachusetts, US

• Built early eLearning web site
• US team Manager for large European e-commerce initiative
• Managed US project plan, oversaw resources, both internal and contract
• Certificate: OpenMarket Partner Developer Training

Cambridge, Massachusetts, US

• Produced online tools and CD-ROM for newly diagnosed breast cancer patients
• Developed web site for Neonatal Intensive Care Unit study and marketed project to patient families

• Created 25% of new business leads for web startup
• Developed small customer web sites for sales and marketing
• Helped develop firm and double company size through recruiting
• Winner of New York New Media Association's 1997 "24 Hours in Cyberhell" competition which led to acquisition by leading national internet services firm

New York, NY, US

• Performed market and trend analyses and departmental forecasts to determine merchandising of stores
• Managed planning and distribution of receipts, inventory, and markdowns to achieve 8% comp increase in divisional sales
• Collaborated with international vendor to develop private label product
• Built relationships and negotiated contracts with major national manufacturers
• Directed seasonal departmental advertising campaign and events/promotion strategy

Mba, Strategic Marketing And Product Development

Ab, Physical Sciences, Minor In Psychology