Elizabeth Robinson Email and Phone Number

• Conceptualizing, creating, and producing cross-channel creative for an AI-centric demand generation Microsoft Edge campaign• Driving content strategy and campaign messaging for Microsoft, PayPal, Hilton, Reddit, Hasbro, ZeroWater, Amazon Web Services, and uniball • Drafting a winning creative pitch for General Motors, worth $500M plus in revenue per year• Writing video and audio scripts for Microsoft, ZeroWater, and uniball• Collaborating across teams and time zones on video pre- and post-production elements, including casting, music, location section, editor selection and direction, and more• Managing influencer-led social campaigns and activations• Refining creative briefs, supervising senior talent, and creating a range of marketing assets as a creative lead on the PayPal B2C Retention squad• Driving a robust merchant user journey, system email playbook, and ongoing competitive research and analysis for PayPal• Building trusted, productive partnerships with valuable PayPal and Microsoft leaders and stakeholders

• Collaborating with account, design, creative, and client teams to create best-in-class B2B and B2C omni-channel campaigns • Translating complex marketing initiatives into impactful copy• Overseeing content localization• Developing content in line with accessibility best practices, and educating internal creative teams about accessibility considerations

• Overseeing content creation for Visa Direct, VisaVue Marketplace, and Visa B2B Connect based on market trends, user data, brand differentiation, and audience insights• Hiring, training, and overseeing an internal and freelance content team • Executing complex B2B copywriting requirements with grammatical precision

• Crafting concise, user-centric content for a wide range of clients across web, digital, social media, and print channels• Collaborating seamlessly with business owners and onsite teams to develop strategic creative goals and create data-driven marketing communications • Conceptualizing creative to help differentiate a variety of clients across industries, including real estate, tech, services, and fin-tech

• Leading the copy team on the Microsoft Store account, streamlining processes, training contributors, and providing effective creative feedback• Creating impactful, concise B2C content for Microsoft Store web properties, in-store signage, flyers, banners, emails, radio scripts, social channels, events, and product launches • Shaping campaigns and evolving the Microsoft voice in close collaboration with art directors, strategists, developers, and account leads• Partnering closely with Microsoft account teams to build compelling creative presentations and address feedback from internal and external stakeholders

• Delivering on Visa’s brand objectives via impactful headlines, web copy, blog posts, social media content, email blasts, print materials, and podcast scripts • Translating business jargon to compelling, consumer-friendly messaging• Developing results-oriented, strategic marketing and website content for Visa, Higher Ed Jobs, McDonald’s, Osmo, and Wells Fargo • Implementing and managing Facebook, Twitter, YouTube, and LinkedIn identities for Visa’s Practical Money Skills and What’s My Score programs• Managing Google AdWords and SEO for Visa Inc.’s financial literacy programs, products, and games to boost visibility and increase engagement and activation

• Crafting engaging marketing copy for Dell, Mervyn’s, and Cintas • Developing and maintaining brand style guides to ensure consistency • Presenting creative concepts to a wide range of clients and corporate teams• Editing and proofreading content for AT&T, eBay, Sunglass Hut, Fingerhut, Mrs. Field’s Cookies, and American Express