Clients include Bluedot Living, OXO, Baldor Specialty Foods, igourmet, and Pass the Honey.

Big Idea Ventures (BIV) is a hybrid venture fund that invests in and accelerates alternative protein companies. We focus on plant based, cellular ag, and technologies that enhance the ecosystem. BIV has an accelerator in NYC and Singapore that each invests in and supports around 8 companies twice per year. As a mentor, I am available to advise young companies as they develop their go-to-market strategies.

Help consumers explore a curated grocery discovery space highlighting new and innovative food, pet and lifestyle products.

Created and updated campaigns to increase retail produce sales. Worked closely with procurement, sales, design, marketing, social media and finance teams to ensure smooth execution and follow-through. Wrote point-of-sales material, packaging copy, social postings, e-books, blog posts and dozens of recipes. Developed a strong understanding of the national grocery and retail food landscape and trends. Studied internal sales data, demography and Nielsen insights to inform sales strategy. Out of office, spent time on farms, photo shoots, television sets and with retail customers.

Manage office for multi-James Beard Award winning cookbook author Anne Willan. Oversaw the release of "The Cookbook Library" (University of California Press, 2012), from editing, image permissions, proofing and layouts to organizing book tour, pitching media, and creating promotional materials. Developed multi-platform marketing plan and outreach databases for the upcoming eBook edition of 1989's best-selling "La Varenne Pratique." Helped redesign website. Update web content and manage social networks.Plan, promote, and book celebrity chef cooking classes.Test recipes.

Created weekly online cookbook and food product giveaways that accounted for 30% increase in site subscribersPitched site to potential partners and secured giveaway items and review copiesWrote ad copy, built webpages and administered contests Worked regularly with outside publicistsSolicited author opinion piecesExpanded press and advertising leads

Proposed and executed brand awareness campaign. Identified and pitched 200 food bloggers, leading to over 80 blog reviews/cookie giveaways averaging 107 comments each.Managed Facebook advertising budget and wrote Facebook ad copy Increased Facebook fandom nearly 100% Generated thousands in coupon-code tracked online sales.

Created public relations database and outreach strategyWrote and edited press releasesCoordinated materials for and helped produce Campfire pitches and projects

Used twitter and facebook to promote 200 yearly events and activate fan base of non-profit music venue, yielding clickthroughs accounting for near 10% of total IPR website trafficWrote and edited press releases and fundraising lettersWrote and built weekly email newsletters Assisted with creation of overall marketing, media, and public relations strategyScheduled and created agendas for board and staff meetings; took meeting notesActed as logistics point person for memorial event involving over 40 speakers, 500 attendees, and two venues with three weeks total planning time

Managed officeServed as CEO's personal assistant Scheduled clients' media appointments and fielded press requestsCompiled weekly reports of clients' media highlightsDrafted and edited press releases, outreach notes, and other correspondenceAttended TED Conference; helped coordinate conference press; acted as liaison between conference speakers and members of press

Reviewed one young adult manuscript per week

Catalogued and digitized script archivesRead film scripts and coverageReviewed mail, including submissions; sent and drafted rejection lettersAnswered phones, updated production schedules, filed payroll claims; copied manuscripts and obtained and delivered other materials for production executives