Elizabeth Samson Email & Phone Number

Orlando, Fl, Us

Winter Park, Florida, United States

Coral Springs, Florida, United States

Assessed marketing and content needs based on KPIs to determine new project budgets and timelines. Developed project plans and creative briefs for all new projects. Measured goals through Google Analytics and provided direction based on data collected. Managed creative resources, communicating timelines and milestones to senior level management. Provided timely feedback to freelancers and partners to confirm all marketing collateral fell within brand voice and guidelines. Conceptualized and wrote content for quarterly trade shows, including email and social media announcements, press releases, vertical banners and digital signage.

Greater Chicago Area

Managed content requests and developed strategies for Kellogg’s degree programs, alumni relations, special events and conferences. Created content for multiple channels including print, email, web, presentation and social media. Provided direction to freelance writers and edited and approved content submitted by freelance team. Ensured marketing and communication efforts across all channels met strategic goals and addressed audience needs.

Fort Lauderdale, Florida, United States

Collaborated with merchandising team to write copy for all new products. Edited copy for existing products to maintain consistency of the brand's voice site-wide. Wrote and edited copy for site banners, emails and direct mail pieces. Consulted with top brands to develop personalized brand pages featured throughout the site.

Boca Raton, Fl

Wrote and edited product copy online and in the print catalog. Developed marketing strategies, concepts and copy for promotional and customer retention emails. Created and implemented email campaigns. Edited label copy for all product packaging. Edited article and ailment pages submitted by a team of freelance writers for additional resources onsite.

Miami/Fort Lauderdale Area

Wrote up to ten editorials each day describing daily deals for merchants and services featured on CoupTessa’s website. Wrote and edited promotional advertisements featured on Pandora. Posted regularly on the site’s blog to keep subscribers informed about current deals and create effective SEO content to generate traffic.

Miami/Fort Lauderdale Area

Wrote weekly blogs for Haute Living’s online edition. Edited and proofread articles for print. Promoted all content through social media platforms.

Bachelor'S Degree, Finance, General, 3.5

Education record