Elizabeth Shaw Email and Phone Number

•Designed and executed strategic marketing initiatives to capture market share and facilitate long term growth, oversaw sales and monitored team performance. •Developed and managed direct marketing campaigns and trade promotion activities,communicated with corporate customers and established a positive brand image. •Conducted market research and market surveys (market trends, competitor products, current and future demand, product / service perception) in conjunction with external market research firms, analyzed findings and utilized these to formulate effective marketing plans that would yield optimum results. •Participated in developing sales forecasts, preparing marketing and sales budgets, identified any variance between actual performance and budgeted figures and recommended corrective measures where needed.•Managed customer relationships with a focus on providing excellent service to key accounts; coordinated with internal order processing staff to promptly resolve queries and maintain customer satisfaction.