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Elizabeth Wright is listed as Marketing & Commercial Strategy Specialist | Writer based in United Kingdom, United Kingdom, United Kingdom. AeroLeads shows a matched LinkedIn profile for Elizabeth Wright.
Elizabeth Wright previously worked as Freelance Marketing Consultant at Metaprep and Freelance Marketing Consultant at Rose Arch Education Ltd. Elizabeth Wright holds Ma Hons, French And Philosophy, 2:1 from The University Of Edinburgh.
An insight-driven and data-centred marketing strategy specialist with a talent for creating customer-focused marketing strategies that effectively deliver business growth. Experience gained in both Marketing and Commercial Strategy departments in large FTSE100 and Nasdaq-listed companies has given me a unique blend of skills to develop compelling propositions based on customer insight and underpinned with sound analysis to deliver against business objectives.Working at Virgin Media and BT has given me a lot of exposure to the complexities entailed in balancing a range of competing priorities, working with and influencing a range of stakeholders across a wide array of departments. Collaboration, communication and persuasion were key skills needed to gain buy-in and endorsement to bring propositions to market.My involvement in agile start-ups has allowed me to get involved in every aspect of taking a new product to market. This ranged from compiling the marketing strategy and devising KPIs with clear success criteria to rolling up my sleeves to get involved in developing a customer database, pricing strategy, running customer research and producing marketing communications campaigns to support the overarching strategy.While taking a break from a full-time career I used my marketing strategy expertise to pitch a concept and win a two-book deal with Orion Publishing, the highest bidder. I proactively drove PR which included appearances on BBC’s Victoria Derbyshire programme, ITV and local radio stations as well as demos at food festivals and trade shows, coverage in The Sunday Telegraph, The Daily Mail, Metro, The Daily Telegraph and extensive targeted media coverage. I also negotiated a deal with Jamie Oliver online to provide specialist recipes and blog posts. In parallel during this time I wrote expert columns for Wall Street Journal Europe and Financial news on topics such as branding, marketing communications and reputational risk management.
A career timeline built from the work history available for this profile.
-Involved in developing initial concept, naming, branding, audience segmentation, pricing, product hierarchy and proposition portfolios-Designed and ran qualitative customer research to refine propositions and target audience-Go to market strategy working closely with the founder
-Devised B2B and B2C marketing strategies including measurement processes and KPIs-Researched and defined market segments, developed defined propositions, pricing and messaging, database generation-Oversaw and directly involved in delivery of communications plan
-Involved in developing branding, naming, product portfolio, propositions, pricing
Used my marketing expertise to pitch a concept and win a two-book publishing deal with Orion, the highest bidder in a five-way auction. The cookbooks, which I researched and co-authored, went to additional print runs and remain best sellers in their category. Proactively drove post-publication PR, appearing on BBC’s Victoria Derbyshire Programme, ITV news.
-Created marketing plan to pilot online ordering, now successfully rolled out nationwide-Developed KPIs and measurement process to drive plan refinement for roll out-Designed targeted marketing communications plan and worked with in-house creatives
Created compelling consumer-focused marketing propositions and built effective business cases to drive growth within the Commercial Strategy team. Developed innovative solutions to business problems and unexploited market opportunities as well as continually monitoring and refining core proposition portfolio. Worked closely and collaboratively with.
Marketing Strategy lead in launch of Virgin Media after NTL/Telwest merger and acquisition of Virgin Mobile. Led virtual teams of product managers, marketing communication and brand teams as well external creative, media planning and research agencies and also worked collaboratively with with PR and Strategy departments to determine lead products and.
Led marketing launch of new on-demand TV service. Developed insight-led marketing strategy including product positioning, messaging and delivered marketing campaigns to drive new acquisitions and to generate usage among existing customer base. Worked collaboratively with sales and retail channels, commercial, finance and PR teams as well as external.
Responsible for delivering marketing communications programme for landline and mobile services with full budget responsibility.
B2B role with BT’s Broadcast Services division supporting the sales team delivering events and marketing material.
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Elizabeth Wright is listed as Marketing & Commercial Strategy Specialist | Writer.
Elizabeth Wright is based in United Kingdom, United Kingdom, United Kingdom.
Elizabeth Wright has worked for Metaprep, Rose Arch Education Ltd, Black Mountain Bikes, Orion Publishing Group, and Cook Trading Ltd.
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Elizabeth Wright holds Ma Hons, French And Philosophy, 2:1 from The University Of Edinburgh.
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