An insight-driven and data-centred marketing strategy specialist with a talent for creating customer-focused marketing strategies that effectively deliver business growth. Experience gained in both Marketing and Commercial Strategy departments in large FTSE100 and Nasdaq-listed companies has given me a unique blend of skills to develop compelling propositions based on customer insight and underpinned with sound analysis to deliver against business objectives.Working at Virgin Media and BT has given me a lot of exposure to the complexities entailed in balancing a range of competing priorities, working with and influencing a range of stakeholders across a wide array of departments. Collaboration, communication and persuasion were key skills needed to gain buy-in and endorsement to bring propositions to market.My involvement in agile start-ups has allowed me to get involved in every aspect of taking a new product to market. This ranged from compiling the marketing strategy and devising KPIs with clear success criteria to rolling up my sleeves to get involved in developing a customer database, pricing strategy, running customer research and producing marketing communications campaigns to support the overarching strategy.While taking a break from a full-time career I used my marketing strategy expertise to pitch a concept and win a two-book deal with Orion Publishing, the highest bidder. I proactively drove PR which included appearances on BBC’s Victoria Derbyshire programme, ITV and local radio stations as well as demos at food festivals and trade shows, coverage in The Sunday Telegraph, The Daily Mail, Metro, The Daily Telegraph and extensive targeted media coverage. I also negotiated a deal with Jamie Oliver online to provide specialist recipes and blog posts. In parallel during this time I wrote expert columns for Wall Street Journal Europe and Financial news on topics such as branding, marketing communications and reputational risk management.