As the Digital Marketing Project Manager at DesignLoud, I oversee a dynamic team responsible for various aspects of digital marketing, including Paid Advertising, SEO, Copywriting, Email Marketing, and Social Media Management. My role entails orchestrating the entire digital marketing operation, from conceptualization to execution, ensuring that our clients receive exceptional service and outstanding results. This involves leading the team with a focus on collaboration and performance optimization, refining processes to enhance efficiency, and maintaining strong client relationships by setting clear expectations and delivering on commitments. I provide in-depth monthly analytics reports to clients, leveraging insights to drive strategic decision-making and continuously refine our approach. Additionally, I play a pivotal role in crafting innovative marketing strategies tailored to each client's unique goals, while also keeping our pricing structures competitive and reflective of market trends.

As a social media manager for multiple companies, I oversaw day-to-day management of campaigns and ensure brand consistency, facilitated scaling brand and company awareness through various social media channels, worked with each brand to create and implement social media strategies, ensured brand consistency in copy through tone, voice and terminology, supervised all aspects of social media interaction between customers and the company to ensure a positive customer service experience, created actionable plans to both grow and maintain followers, ensured progress on all platforms by using analytical tools such as Google Analytics, and stayed up to date with all updates to major social media platforms.

In this position, I oversaw Sweet N Savory's social media accounts by analyzing audience insights, scheduling updates, taking photographs, crafting digital content, sharing relevant posts, interacting with followers, addressing customer queries, and documenting company events on social platforms. As part of the leadership program, I guided the front-of-house team with authentic leadership principles, prioritizing people and ethics over profit and inspiring us to embrace our true selves.

As a banquet staff member, I am responsible for organizing, overseeing, and dismantling events such as weddings and celebrations at the Inn. This role requires a proactive approach, anticipating tasks and fulfilling them independently.

As a Project Assistant at the Office of Fraternity and Sorority Life at Appalachian State University, I oversaw form submissions, designed graphics for FSL events and social media, maintained attendance records in master sheets, and communicated with Fraternity and Sorority presidents to update them on their status with the office.

As a Campus Manager for University Tees, I connected with student organizations and local businesses, executing campaigns and driving sales to create custom apparel for various campus groups.

During my time at Tekoa, I oversaw diverse groups of children aged 5 to 17 during week-long camps, coordinating activities, programs, and large-scale elements. Staff members undergo comprehensive training in various camp-related skills, including camper interaction, age-appropriate activities, CPR, First Aid, and more.

In my role as a Junior Marketing Analyst, I was responsible for gathering and analyzing sales data to enhance B2B sales volume and distribution of PepsiCo Beverage Brands, Allied Brands, and Innovation within the US and Canada foodservice market. I updated the online product library with HTML coding for over 40 brands to assist frontline sales representatives. Additionally, I created sales materials and email campaigns using Adobe Photoshop and PowerPoint for the field sales team, internal sales team, and customers. I also handled customer concerns by providing follow-up calls and implementing closed-loop tracking for the marketing team.