Marketing Director
Wilmington, North Carolina, United States
I was responsible for developing and executing strategic marketing plans aligned with our franchise's objectives and Chick-fil-A's brand guidelines. I analyzed market trends and customer preferences to create targeted marketing campaigns that successfully drove customer engagement and sales growth. My role involved fostering strong relationships with local businesses, schools, and community organizations to enhance our community presence and reputation. I managed digital marketing efforts… Show more I was responsible for developing and executing strategic marketing plans aligned with our franchise's objectives and Chick-fil-A's brand guidelines. I analyzed market trends and customer preferences to create targeted marketing campaigns that successfully drove customer engagement and sales growth. My role involved fostering strong relationships with local businesses, schools, and community organizations to enhance our community presence and reputation. I managed digital marketing efforts, including social media content creation, online advertising, and reputation management. Additionally, I focused on enhancing the overall customer experience through feedback analysis and collaboration with operational teams, ensuring that our marketing initiatives translated into exceptional in-store experiences. In my first year in the role, my franchise experienced the highest increase in sales in the history of the franchise. Through my efforts, I played a crucial role in building our brand's presence, driving local engagement, and maintaining a positive and consistent customer experience across all touchpoints. Show less