Drive education, communication and strategic support around Performics’ coordinated multi-tier paid search program for the Toyota Dealers in the Midwest Region, integrating both regional and local search marketing campaigns for the Chicago Region dealers.

Dedicated Media, your performance network.Dedicated Media is an online customer acquisition platform that operates on every level of the intent funnel. Dedicated combines customized audience modeling with superior data analytics in a brand safe environment - delivering intelligent optimization across multiple channels, including: display, performance, lead generation, social, video, and mobile. Why Dedicated Media?- TECHNOLOGY: Our proprietary technology stack brings together advanced targeting, intelligent optimization, and deep analytical reporting in a brand safe environment ensuring quality results on every campaign.- EXPERIENCE: Over a decade of experience driving results for our clients unique to their campaign needs. - PERFORMANCE: Built on performance, our focus for every campaign centers on delivering success across multiple digital channels.- INSIGHTS: Beyond a spreadsheet, our team looks deeper into every campaign to reveal what really drives success from clicks, to conversions, to purchases.A few key points about Dedicated Media:• Publically-backed, nationwide footprint• A decade of history in the performance space• Thousands of proven publisher sources• Industry-leading fraud prevention• Deep integrated partnerships• Proven record of success across all major verticals

• Manage digital marketing creative executions and analysis for various clients within agency roster • Manage and maintain all digital production, including web, online media, mobile and cross-platform assets and executions • Led the digital platform development of Lexus product launch (Q1-Q2 2011) in the Hispanic and AA communities, overseeing all production of the launch website, online and mobile media and creative through both internal and external teams and vendors • Managed crucial web solution for Caesars, including reprogrammed infrastructure, SEO metadata and migration of five brand websites, and implementing upgraded CMS system

• Brought on to oversee the account transition to new AOR• Point contact for all media communications with clients, creative agencies, vendors and new AOR

• Oversaw the planning and buying of all digital for the Toyota Dealer Association• Supervised all communication and deliverables with external search, analytic, and traffic teams• Established budget procedures to address setbacks and accommodate client needs • Developed media strategy for site re-tagging, coordinating efforts with internal teams to ensure the needs of all stakeholders were met• Managed agency based requests and client communication regarding emerging technologies and digital trends to capitalize on new opportunities• Served as National and TDA team lead for 2009 and 2010 annual upfront campaigns• Developed and presented TDA strategies to clients that were implemented• Composed and issued RFPs and supporting submission templates• Analyzed new opportunities, while developing and evaluating test campaigns• Led partner negotiations and coordinated 2010 Lexus and Scion teams to leverage overarching spends

• Oversaw the implementation of all campaigns at new AOR• Served as a liaison to clients, creative agencies, and vendors to ensure an orderly transition

• Developed multi-platform campaigns anchored by on-site activation(s) and content generation• Developed and presented strategy to support branding and in-market lead generation programs based on client initiatives• Led efforts for all Hispanic Endemic and Lifestyle planning, buying, client relations, budget deliverables and quarterly reconciliations• Worked directly with print planners, buyers and vendors to expand in-book and out-of-home programs to the digital space

• Planned and executed Model Year 2007 Honda Pilot and Ridgeline campaigns• Maintained national branding campaigns, analyzed delivery, developed optimization recommendations, and composed campaign summaries for client