Beth Singletary Email & Phone Number

San Antonio, Tx, Us

Houston, Texas, Us

• Develop and drive a Merchandising strategy for soft lines that meets or exceeds financial goals, including sales, gross margin dollar, and inventory turn.• Creates and inspires short-term strategies and tactics that support long-term strategies. • Defines key capabilities in delivering strategy and manages execution. • Analyze performance to inform future strategies; recognize and react to business/trends. • Responsible for leading, inspiring and developing a team. • Maintain strong, effective relationships with Vendors (senior leadership and core teams).• Works cross-functionally with other teams within the company to ensure a successful launch of the soft lines categories. • Leads both direct and indirect reports and is responsible for making hiring decisions, performance management, coaching, and terminations.• Successfully built and launched an apparel business by collaborating with IT to drive the entire technology lifecycle to make the digital tools work, conducting market research, networking to bring on key new brands, building assortments, and creating new forms of advertisements to drive consumer to the new category.• Strategically hired direct reports that helped pave the way to creating new reporting for all of merchandising.• Created a soft goods private label business including everything from apparel to accessories.

Houston, Tx, Us

-Manage opportunistic buying responsibility and accountability for sales and margin performance for all women’s athletic shoes and men’s shoes.-Manage receipts in terms of balancing assortments and flexing from flow versus packaway.-Fiscally negotiate packaway goods to offset additional costs of storing merchandise (e. g. additional dating, vendors holding merchandise etc.).-Analyze and interpret key business issues. i.e. sales, trends, regional merchandise flows, OTB receipts, inventory WOS.-Develop strategic partnership with vendors to gain insight into latest trends, to develop exclusive products, and to negotiate competitive costing.-Create and implement compelling visual guidelines and plan-o-grams for stores to ensure trend messages and product information are conveyed to the customer.-Routinely shop competition to identify opportunities, trends, retails, and labels.-Train, coach, and lead a team consisting of an assistant buyer, merchandising assistant, allocator, and planner.-Work cross-functionally with traffic, store ops, and other teams to ensure the product is delivered from supply chain to visual statements to the customer.-Partner with support teams such as planning, allocations, and marketing to ensure execution and growth for the area.-Develop and execute assortment plans, assortment analysis, line reviews, and forecasting tools for category.-Manage pricing and promotional activity, including seasonal promotions, to drive sales and margin.

Houston, Tx, Us

-Build new relationships with new vendors and maintain relationships with current vendors to construct a successful assortment.-Simultaneously and profitably grew sales for both a department store business model and an off-price store business model.-Execute company strategy transitioning all stores from a department store model to an off-price model through setting new stores and continuously analyzing sales after they flip.-Develop competitive assortments that are customer focused and on trend through negotiating the lowest cost and integrating SMU’s where needed.-Travel to trade shows and comp shop to research new trends and products.-Identify items to maximize promotional and marketing strategies. Determine exit strategies for aging items.-Developed visual guidelines for the product to drive sales and maximize profitability.-Train, coach, and lead a team consisting of an assistant buyer, merchandising assistant, allocator, and planner.-Negotiate VA, RTV’s, and cost reductions to maintain a profitable margin growth.

Houston, Tx, Us

-Work directly with buyer to develop and achieve the financial plan.-Review purchase order data, verify purchases coincide with financial and assortment plans-Create and maintain preseason financial category plans and assortment plans.-Identify trends through statistical analysis.-Project sales in-season and build open-to-buy purchase budgets.-Develop assortment plans, assortment analysis, and forecasting tools for buyer.

Houston, Tx, Us

-Worked directly with planner to develop and achieve the financial plan.-Reached out to and develops new relationships with new vendors to maintain a successful assortment.-Ensured success of new brands through tracking sales, managing receipt flows, and managing AUR’s.-Grew sales, margin, and turn through planning and maintaining a successful assortment mix.-Initiated conversations across multiple departments to ensure advertising and in-store signage were developed for in-store events.-Promoted big ideas for each buy season to upper management. -Negotiated VA, RTV’s, and cost reductions with vendors to maintain a profitable margin growth.

Houston, Tx, Us

-Tracked store sales by style to ensure the right product went to the right stores.-Managed the replenishment projections and orders both pre-season and in-season. -Recommended style expansions and reorders to the buyer.-Drove sales and margin through effective allocation of product to the stores.-Leverage financial and localization strategies to optimize store performance and results.

Katy, Texas, Us

-Work as a team with the Replenishment Analyst and Buyer to manage the inventory levels for Inforem/basic replenishment.-Adhere to stock plan for replenishment programs.-Responsible for placing and managing Inforem/basic replenishment orders and fashion orders.-Work with Supply Chain Analyst on Inforem initiatives, including pack-by-store, to coordinate basic stock replenishment strategy for categories.-Manage and review profiles for use with Inforem.-Track in-stock performance on Inforem/basic replenishment items, including order delivery tracking.-Analyze and forecast basic product as needed to ensure proper inventory position in the stores.-Communicate analysis results and recommendations to the buyers.-Monitor store performance for adjustments post-opening as needed.-Coordinate product for new store openings and remodels.-Assist buyer with advertising for assigned categories.-Shops competition to compare products, pricing and merchandising.-Tour Academy stores and conducts market visits

Katy, Texas, Us

Little Rock, Ar, Us

- Managed a staff of six people.- Planned and ran events for my department; generated new business relationships for the events.- Recruited, hired, trained, and retained employees.- Facilitated resolution of customer complaints including service, financial, etc.- Managed inventory/ stocking- Created and directed visual setups.- Analyzed sales at the day, month, and year levels.

- Helped with design and manufacturing of the collection.- Promoted the collection when buyers came into the studio.- Created and sent out invoices to buyers.

Fashion Merchandising And Business Marketing, Business And Fashion

Business, Business Administration And Management, General