Elizabeth Fischer, Maol Email & Phone Number

Bloomington, Minnesota

• Drives UX strategy and approve which balanced business objectives and customer need. • Defines UX vision and creates digital content strategy. • Directs, plans, develops and implements communications and public relations activities, both internal and external in collaboration with the Marketing & Communications Director. • Leads change management projects; manages team dynamics and change process • Facilitates brain storming and creative sessions: consensus builder • Manages governance and training of the MEA Connect Higher Logic Knowledge Management network. • Develops and maintains communication statistics systems. • Implements social media and emerging marketing & communication system strategies. • Collaborates on multiple change process task forces. • Launch and sustain effective program for regular press releases and photos. • Conducts seasonal promotional campaigns; designs and writes ads. • Saves thousands of dollars annually by designing digital and print pieces in-house via desktop-publishing. • Creates numerous planning policies as well as practical documents. • Writes articles, press releases, website, and print copy. • Partnering with content team, define and executes strategies that improve content quality and quantity, specifically ramping up video and other multi-media efforts. • Managing Editor of Energy | Empowered magazineCreates and manages publication production timelines and teams. Liaising with, supporting or managing other teams for the creation of press releases, advertising kits and promotional collateral. Writing articles for publications. Writing scripts for strategic videos.Creates and assists with content strategies and oversees their implementation processes. Manages writers, editors, additional team members, and graphic designers – when not doing the graphic design herself, monitors the results of various content campaigns and edits content pieces to ensure they follow tone and style guides.

• Researched and wrote content for training courses for the energy industry.• Used sound adult design principles to develop online training modules for EnergyU.org.

St. Paul, Mn

Consultant for marketing, communications, and social media campaigns. Does some graphic design.

Master'S Degree, Organizational Leadership

Concentration: Strategic Management Certificate: Ethics & Leadership https://www.linkedin.com/edu/school?id=164046

Bs, Hospitality And Tourism Management

Courses covered: management training, website design, leading projects, working with a diverse staff, restaurant and tourism management.