Elizabeth Gerhardt Email & Phone Number

Tampa, Fl.

Product promotional responsibility for Biogen's Rare Disease, orphan drug, Spinraza, an intrathecal injection for a rare neuromuscular disorder, Spinal Muscular Atrophy. Strategically prospecting to improve patient identification and increase disease awareness. Call points include adult and pediatric neurologists, interventional radiologists, anesthesiologists, and geneticists throughout Central Florida and Puerto Rico. Focused efforts to establish new sites of care for patients to receive therapy and maintain and grow existing sites of care.

Tampa, Fl.

Product promotional responsibility for Shire Rare Disease portfolio of Hereditary Angioedema IV infusion and subcutaneous injectable therapies to Allergy and Immunology Specialists in Wester Florida, Naples thru Pensacola, including Southern Alabama. Sales promotion of Firazyr, Cinryze, and Kalbitor, three different HAE therapies with distinct mechanisms of action that target specific points in the kallikrein-kinin system.Established effective collaboration among Shire seven member cross-functional team including patient services, patient access manager, certified nurse educator, medical science liaison, and multiple regional business manager peers.

Tampa/St. Petersburg, Florida Area

Launch Initiatives▬▬▬▬▬▬▬✓ Engaged in high science discussions with physicians in preparation for the launch of new Sub-Lingual Immunotherapy Tablets.✓ Successfully launched Grastek™, Ragwitek™, and Asmanex HFA™ by focusing on academic thought leaders, strategic account management, and identifying key influential physicians.✓ Partner with local pharmacies/pharmacists to ensure pull through of every prescription and effective utilization of company’s savings cards for the new launch products.✓ Expand utilization of launch products from specialists to primary care physicians by strategic prospecting and working collaboratively across a matrix sales organization including Merck primary care representatives. Leadership Role▬▬▬▬▬▬▬✓ Selected for the Respiratory Leadership Committee to assist in facilitating marketing strategy for new developing customer segments. ✓ Serve as Team Leader for Selling Skills workshops in product and disease education. ✓ Championed an initiative to enhance regional communication and cultivate a positive culture in a growing and changing Region by introducing peer-to-peer discussion sessions.

Tampa/St. Petersburg, Florida Area

Recruited to launch Sub-Lingual Immunotherapy Tablets with ongoing accountability for selling and promoting first-in-class allergy products to meet/exceed market share goals in the greater Tampa area. Championed the establishment and ongoing development of critical relationships with difficult-to-access allergists, pulmonologists, pediatricians, and otolaryngologists. Identify and develop thought leaders and deliver high quality, value-added programs. Significant emphasis on assisting with prior authorizations and reimbursement to ensure patient access to medications.Select Accomplishments▬▬▬▬▬▬▬▬▬▬✓ Currently exceeding asthma and allergy franchise objectives, YTD FY2016. ✓ Recipient of multiple discretionary financial awards, stock options and non-monetary incentive points in this role. Product Marketing▬▬▬▬▬▬▬✓ Promote Merck respiratory franchise, Dulera™, Asmanex™, and Nasonex™ in 6 counties in the greater Tampa area. ✓ Increased product sales and prescriber breadth and depth of Grastek™ and Ragwitek™ year-over-year while adapting to on-going market changes and challenges in the physician community.✓ Demonstrate excellent account management skills by building trust, value, and strong relationships with physicians, nurses, billing personnel, and all staff involved in the allergy patient care process.***Continued below

Tampa/St. Petersburg, Florida Area

Promotional responsibility for Zetia™ and Vytorin™ for the Merck cardiovascular franchise. Developed critical relationships with primary care and specialty physicians in the Brandon medical community. ✓ Focused on increasing disease awareness in preparation for product launch.

Tampa/St. Petersburg, Florida Area

Managed the Tampa territory to oversee promotional product responsibility for Merck Respiratory, Cardiovascular, and Diabetes franchises including Dulera™, Nasonex™, Singulair™, Zetia™, Vytorin™, Januvia™, Janumet™, and Janumet XR™. Call points included specialists and primary care physicians. ✓ Vice President’s Club Award, 2012.✓ Effectively balanced priority products and strategically targeted customers with maximum potential.✓ Ranked #1 in District and top 5% in the Nation for goal attainment.✓ Exceeded district, region and nation benchmarks in NRx Share and Share Change in Diabetes, Respiratory, and Cardiovascular franchises.✓ Selected as Change Agent for district to promote new Merck culture and assist Region in embracing merger with Schering-Plough.

Tampa/St. Petersburg, Florida Area

Promoted for outstanding performance and drove sales of respiratory products to specialists and primary care physicians in the Tampa territory. Served as a business leader representing the company promoting products to appropriately address customer needs, ensuring the delivery of sales targets, and effectively demonstrating value among our customers.✓ Vice President’s Club Award, 2011. ✓ Ranked in Top 5% of the Nation in goal attainment for launch product.✓ Southeast Region Director’s Award, 2008.✓ Promotional product responsibility for Singulair™, Nasonex™, Avelox, Asmanex®, and Proventil® selling to allergists, pulmonologists, pediatricians, and otolaryngologists.✓ Successful launched of Dulera™ among respiratory specialists and primary care physicians by quickly identifying high potential opportunities and early adopters.

Tampa/St. Petersburg, Florida Area

Promoted and drove sales of Singulair™ to specialists and primary care physicians in the Tampa territory. ✓ Southeast Region Director’s Award, 2006 and 2007.✓ Maximized use of available resources and analytics to monitor market events, trends, and challenges.

Mansfield, Ohio Area

Initially hired as a Professional Representative I and promoted after 6 months to Professional Representative II. Marketed a diverse product portfolio encompassing respiratory, cardiovascular, and pain management medications in the Mansfield, Ohio region. ✓ Promotional product responsibility for Singulair™, Zocor™, and Vioxx™. Successfully launched Zetia™ and Vytorin™.✓ Took on a leadership role on Region Advisory Board working closely with Director and focused efforts on increasing employee engagement, improved communication and teamwork, and identifying career development opportunities.

Cleveland/Akron, Ohio Area

Developed territory and market awareness in the Central Ohio region promoting medical nutrition products, as well as tube feeding devices in acute care, home care, and long-term care facilities. Effectively demonstrated advanced clinically-based selling skills. ✓ Identified ethical, innovative, customer-oriented ideas in response to driving sales performance. ✓ Consistently exceeded monthly goals and quotas as a top performer in the division.

Mansfield, Oh

Master Of Science Degree In Dietetics

Bachelor Of Science Degree (Bs), Nutrition Sciences