Elizabeth Snyder Email & Phone Number

Tempe, Arizona, United States

Tempe, Arizona, United States

Manages 60 annual in-person and virtual events, lead generation lifecycle and partner relationships• Developed and implements event strategies consistently delivering positive ROI resulting in increased revenue within less than one year.• Proficient in analyzing event metrics and data to identify areas for improvement and optimize event outcomes• Established and maintains strategic partnerships with industry-leading organizations, resulting in enhanced event visibility, increasedsponsorship opportunities, and improved attendee satisfaction• Successfully onboarded a new virtual platform; leading a team in the planning and execution of engaging and impactful virtual experiences thatreach a wider audience and achieve an average of 30% increase in attendee participation• Leads a cross-functional team of contractors and vendors, ensuring seamless event execution and adherence to timelines, budgets, and qualitystandards.• Utilizes data-driven insights and analytics to assess event performance, identify areas for improvement, and optimize event strategies

Remote

ThankView and EverTrue Merged in 2021Planned to execute approximately 100 annual domestic trade shows• Developed event report tracking, implemented tracking on all shows budgets, historical lead counts with ROI, customized participation, traininginformation, sales attendees and all show possibilities available• Crafted a list of shows equating to over $1M for the 2022 year equating to 100 shows and started executing the Q1 schedule• Combined two separate event schedules together during a merger• Cultivated new relationship with SWAG contact to setup warehouse storage, shipping options along with a digital eCommerce storefront• Developed & managed SWAG budget, orders and booth needs• Planned internal company events; ex Annual National Sales Meeting• Collaborated with a variety of department managers to ensure clear communication and successful shows

Hudson, Ohio, United States

Supported Omni-Channel campaign planning & execution, delivering ROI from efforts from the vendor partnershipTransitioned to Omni-Channel online retail reseller team due to COVID-19 impact on trade show management• Cultivated and expanded partnerships with existing vendors, achieving sales goals, profitability targets, and relationship objectives• Oversaw customer service communication across omni-channel platforms and managed the logistics of orders, ensuring timely shipment anddelivery• Collaborated with various company departments to enhance the customer experience across all platforms• Provided weekly sales progress reports to partners and upper management, addressing concerns as necessary• Spearheaded the optimization process for listings, ensuring timely completion of the full lifecycle of each update• Initiated a new process to address lost inventory, resulting in over $30K in refunds from Amazon within the first 3 months

Hudson, Ohio

Planned & executed approximately 50 annual domestic trade shows• Implemented YoY (year over year) comparisons for revenue & lead generation dating back to the beginning of 2017• Revamped the organizational process for tracking show details and corrected financial tracking, ensuring accurate documentation of numbers• Managed, organized, and tracked trade show stock, including items sourced from inventory for each event• Overhauled the lead tracking system, resulting in the highest number of leads ever obtained at the three largest shows within the first year ofhire• Cultivated positive relationships with vendors and partners, collaborating with different departments to fulfill co-op agreement obligations• Worked closely with vendors present in our booth at shows, ensuring logistics were set up before their arrival and expectations were clearly communicated• Effectively communicated high-level logistics and budgets to upper management for all shows• Submitted annual budget expectations for each show in the upcoming fiscal year, ensuring adherence to approved budgets• Coordinated show details with various departments, including warehouse, marketing, sales, business development, finance, customer service,and building management• Facilitated weekly meetings and provided timely reminders to individuals regarding deadlines• Managed in-service visits, ensuring vendors received necessary support before, during, and after their visits in our offices, and facilitatedcomprehensive product training• Implemented a new virtual in-service process during COVID-19 changes to ensure uninterrupted scheduling• Researched and managed the logistics of the first virtual trade show, ensuring accurate representation of our brand

Hudson, Ohio

Managed logistics for USA-based teams traveling to India and India office executives coming to the USA• Served as the primary contact for medical, eyewitness, and teaching teams, engaging in comprehensive planning, including visa applications, flight arrangements, onsite scheduling, cultural preparedness for travelers, and invoicing.• Contributed to marketing plans for conferences where the organization was represented and assisted in shipping logistics for conferences• Managed all aspects of travel and coordinated the master schedule for executives arriving in the United States

Portland, Oregon Area

Coordinated and executed corporate incentive events on both domestic and international levels• Oversaw the management of travel accommodations for all guests, both domestically and internationally• Handled the packing, shipping, and tracking of all necessary items for shows, managing both domestic and international shipping logistics• Provided on-site support to the team by handling basic tasks as needed

Cleveland/Akron, Ohio Area

Orchestrated and successfully executed around 100 annual small and large international trade shows• Oversaw a substantial $1.5 million budget with meticulous fiscal responsibility• Managed and tracked $350,000 worth of demo gear within the trade show stock, seamlessly integrated into the overall budget• Introduced and established new record-keeping systems, ensuring ongoing organizational efficiency• Coordinated international shipments via both ocean and air, adeptly navigating customs procedures and troubleshooting issues• Fostered positive and enduring relationships with international vendors• Effectively communicated event details to all stakeholders, ensuring seamless execution for both in-house and external events• Maintained a proactive role in reminding team members of deadlines and weekly meetings• Managed and implemented last-minute changes with agility for all shows• Collaborated closely with the entire sales team, multiple offices, international clients, marketing team, and logistics department

Cleveland Ohio

Independently organized and flawlessly executed weddings and events for my clientele

Beachwood, Oh

Developed and delivered engaging content for a non-credit class on “Trends & Technology in the Events Industry”, a creditclass on “Intro to Event Planning” and a “Wedding Planning Certification” course• Crafted comprehensive lesson plans for each class, ensuring thorough coverage of relevant information• Organized and facilitated educational field trips to enrich learning experiences during specified class hours• Maintained an accessible open-door policy, welcoming students to approach with questions and concerns• Provided mentorship to numerous students over a two-year period, witnessing their professional growth and success

Cleveland/Akron, Ohio Area

Collaborated with the Creative Director to assist in the planning of pre-booked trade show events

Cleveland/Akron, Ohio Area

Strategized and executed diverse corporate, non-profit, and sports marketing events, notably including the 2013 National Senior Games• Oversaw and maintained event budgets with a keen eye for financial efficiency• Managed end-to-end vendor relationships, from the meticulous selection process for each client• Served as the appointed 2013 National Senior Games program coordinator, leading interns, staff, and additional vendors for the Greater Cleveland Sports Commission during the comprehensive 24-day planning and execution period• Collaborated closely with the city to ensure adherence to all legal requirements for events• Played a pivotal role in the successful opening of the Huntington Convention Center of Cleveland, ensuring its readiness for the 2013 National Senior Games• Conceptualized and executed non-profit benefits featuring keynote speakers with celebrity status• Established collaborative partnerships with prominent hospitals for their sports marketing events across the Northeastern Ohio region

Advertising & Marketing

Marketing, business and advertising classes were taken for a greater understanding on these important subjects.

Meeting And Event Planning

Uses this website as continued education for event and meeting planning. www.eventleadershipinstitute.com

Certificate From The Shlensky Institute For Event And Meeting Planning, Meeting And Event Planning

Obtained a Certificate of Event Planning from the Shlensky’s Institute for Event & Meeting Planning

Pursued An Associate Of Arts Degree

Diploma Earned