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Passionate partner advocate. I develop and enable strategic partnerships, go to market, and a possess a proven track record in successful planning and execution of data driven marketing, account intelligence, and seller enablement for a variety of routes to market including: Indirect Channel and Distribution Partners, Strategic Partner Technology Alliances, Software Alliances Vendors, System Integrators and Service Providers. I have extensive experience partnering with and enabling sales teams to help maximize sales revenues and drive business in data storage, cloud managed solutions, hybrid IT environments, and networking environments that include managed services, security and collaboration product and software solutions both on and off-premise. I have also created successful global strategic partner programs across a variety of partner routes-to-market based on key business performance outcomes driving to simplicity and mutual benefits between vendors & partners.I am dedicated to advancing global partner management, accelerating go-to-market and enabling sellers.SPECIALTIES:* VAD/VAR Channel & Alliance Partner Management, Planning, Development, Enablement* Seller Enablement * Business Outcome Based Selling & Marketing* Seller Acceleration* 'Next-Gen' Global Strategic Partner Programs - based on performance outcomes* Digital Marketing* Business Intelligence, Analytics - Intricately, Alteryx* Go-to-market strategy and execution* Account Based Marketing * Business Development* Sales automation and CRM tools - Salesforce, Marketo, HubSpot* Team Management (coaching style)* Team Empowerment* Collaborative Style* Six Sigma training* International Project Management* Adobe Lightroom Classic Software
B2B On-Point Marketing
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Marketing Consulting Director: Partner And Customer Marketing | Strategy | GtmB2B On-Point MarketingDenver, Co, Us
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Team Leader, Alliances Business Segment - Enterprise/Mid MarketCenturylink Business For Enterprise Sep 2016 - Nov 2018Greater Denver Area* Leadership role to hire and manage a new team to support the newly formed $2B Alliances Business Segment comprised of our four partner routes to market: Indirect VAD/VAR, Global System Integrators (GSI's) Accenture & PwC, Independent Software Vendors (ISV's), and Strategic Alliance Technology Partners such as Cisco, HPE, IBM, Dell/EMC, VMWare, NetApp, AWS, SAP, Microsoft Azure. * Aligned with 4 Partner Sales VPs, managed the health of these RTMs and conducted business & market intelligence to determine GTM strategy, and drive/accelerate selling motions 'through' and 'with' them to exceed revenue targets. -
Sr. Partner Enablement Manager, Seller Acceleration - Enterprise Product, Solutions & Mobility GroupCisco (Finocchio Consulting, Inc @ Cisco) Jan 2014 - Aug 2016Denver Metropolitan AreaPartner Evangelist/SME' for Cisco's largest revenue generating product marketing group. * Developed, maintained and executed on an annual channel product/solution strategy and marketing plan for the Enterprise Systems Products and Solutions Group-Seller Acceleration, that included the following lines of business: Meraki-Cloud Networking, Unified Compute Systems (UCS), Routing, Switching, Mobility & Wireless and SaaS solutions. Complete solutions included Cisco ONE Enterprise Software and Security cloud enabled to meet the needs of the current digital transformation in today's marketplace. * Created key Partner and Distribution sales-ready acceleration activities which helped reduce and simplify the selling cycle, provided clear positioning and messaging content, and packaged key partner programs, tools and apps that helped insert complex solutions into the selling motion to drive immediate revenues in all global theaters for T1 & 2 Partners and Distributors. * Created ABM installed based business upgrade program to achieve a $1B goal for top global distributors based on analyzing their historical partner purchase data with Cisco. Goal: Determine customer readiness to migrate to newer cloud-based recurring-revenue solutions and recommend cross-sell options, then provide this account intelligence to top distributors and their partners. Result: Helped protect Cisco's nearly $5B installed based business through T1 & 2 partners. -
Sr. Field Marketing Manager, Western RegionHitachi Data Systems Sep 2007 - Nov 2012Denver Metropolitan Area* Owned and implemented regional annual marketing strategies and plans with sales leadership to drive revenues for enterprise & mid-markets across 5 districts and 20 states in the western US. * Developed marketing activities and executive programs around strategic initiatives including: virtualization and storage economics, cloud enablement, content/data management, archiving, NAS/SAN and BCDR with key technology partners (Brocade, Cisco, VMWare, Microsoft Azure, Commvault, Symantec) and large resellers for new targeted account acquisition and sales acceleration. * Helped enable the Western Region to achieve #1 Sales region status in North America in FY2010 with annual revenues of $400M for the first time ever focusing on our installed base upselling & X-selling and new account acquisition.* National lead between strategic Technology Alliances Partners (VMWare, Brocade, Cisco, Microsoft, Oracle, SAP) and Americas Field Marketing Team with responsibility for serving as "voice of the field" for campaign development, partner activities. co-marketing, and large global partner customer events. -
Sr. Channel Marketing ManagerLefthand Networks An Hp Company Jan 2007 - Sep 2007Boulder, Colorado* Redesigned, relaunched/managed LeftHand Networks Advantage Partner Program and core program elements: COOP/MDF funding, Sales SPIFF, Partner Rebates, partner Demo Program. * Drove enablement, training, education and program compliance to increase partner engagement and exceed quarterly sales targets of $100M. * Drove requirements for system infrastructure to automate new partner CRM system (SALESFORCE), partner program core elements, reseller contract process and new partner onboarding/enablement leading to more partner ease of doing business.Aquired by HP, 2008.
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Global Director, Channel Partner Enablement & OperationsMcdata Corporation (Acquired By Brocade Communications In 2007, Acquired By Broadcom) Sep 2004 - Jan 2007Broomfield, Colorado, United States* Developed and managed VAR strategic marketing efforts and plan to increase revenues for McDATA's top resellers globally driving 70% of McData revenues. Administered $16M+ annual worldwide budget for MDF/BUS DEV funds.* Designed, implemented and managed new VAR PartnerPlus Program framework and guidelines worldwide earning a 5-Star rating from VAR Business Magazine's Annual Partner Program Resource Guide in 2005. * Under the new Partner Plus program umbrella, created, implemented and managed the VAR CO-OP/MDF program, Seller Spiffs/Incentives, Rebate and Demo Equipment Programs with automated POS data collection, utilizing newly implemented online PRM/CRM tool. Managed $30M+ program funds, financial reporting & program/certification compliance.* Created new Partner Portal for automated on-boarding, communications, partner POS data entry and training improving partner ease of doing business.* Led initiative for global implementation of CCI Online PRM tool and managed roll out and training for partner seller users.* Set up & managed first ever Partner Board of Advisors.* Managed monthly Partner Newsletter.* Managed Partner Database.* Managed team of up to 5.
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Sr Oem Alliance Partner Marketing Manager - Network Storage GroupSun Microsystems Nov 2000 - Aug 2004Broomfield, Colorado, United States* Managed Marketing relationship with five OEM Data Protection Technology Partner Alliances: HP, StorageTek, Quantum, ADIC, Legato. * Implemented & managed a "Tape Consortium" for the 5 data protection partners to create, budget and resource efficiencies ensuring partners worked with Sun effectively and with consistent messaging for co-branded alliance partner programs. * Developed co-branded marketing & enablement strategies and programs to drive data protection revenues and increase server/storage attach rates by over 15%. * Managed an annual MDF budget of $3M for $250M product lines. -
Manager, Integrated Marketing - Enterprise Tape Business GroupStoragetek (Acquired By Sun Microsystems; Acquired By Oracle) Jan 1998 - Dec 2000Louisville, Colorado* Developed and implemented annual strategic marketing plan to drive brand awareness and demand for the Enterprise Tape Business Group which accounted for 50% of company revenues.* Created & implemented on numerous co-marketing campaigns with IBM as they were our sole distributor of large data storage subsystems at the time. Managed $2M budget.
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Sr Sales Analyst, Key Distributors - U.S. Sales OperationsSamsonite Jan 1991 - Dec 1997Denver, Colorado, United StatesAnalyzed performance and sales trending for top Distributors contributing 40% of total US revenues. Performed sales forecasting, inventory analysis and ERP Planning. Reported to VP US Sales.Achieved certification as a Total Quality Management (TQM) Facilitator. Facilitated for numerous internal groups looking to continuously detect, reduce, or eliminate errors in our manufacturing process, as well as streamlining the supply chain management process. Goal: Hold all parties involved in the production process accountable for the overall quality of the final products with the expected outcome of improving the internal customer experience and external customer satisfaction.
Elizabeth Hale Skills
Elizabeth Hale Education Details
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Marketing -
International Business | International Affairs (Double Focus)
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Overseas Study-Abroad Program - Bregenz, Austria (1 Year)
Frequently Asked Questions about Elizabeth Hale
What company does Elizabeth Hale work for?
Elizabeth Hale works for B2b On-Point Marketing
What is Elizabeth Hale's role at the current company?
Elizabeth Hale's current role is Marketing Consulting Director: Partner and Customer Marketing | Strategy | GTM.
What is Elizabeth Hale's email address?
Elizabeth Hale's email address is ae****@****ast.net
What is Elizabeth Hale's direct phone number?
Elizabeth Hale's direct phone number is +130360*****
What schools did Elizabeth Hale attend?
Elizabeth Hale attended University Of Colorado At Denver, University Of Colorado At Denver, Wagner College.
What skills is Elizabeth Hale known for?
Elizabeth Hale has skills like Go To Market Strategy, Channel Partners, Sales Enablement, Partner Management, Cloud Computing, Saas, Strategy, Business Alliances, Product Marketing, Multi Channel Marketing, Solution Selling, Management.
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Elizabeth Hale
Director Enterprise Application Development, University Of Central FloridaOrlando, Fl1ucf.edu3 +140764XXXXX
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Elizabeth Hale
Experienced Communications Manager At A Leading Texas Non-Profit, With A Background As A Local News Producer In A Major U.S. Market.Greater Houston2click2houston.com, bakerripley.org -
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