Sanford Bioactives is a division of Sanford Ltd, New Zealand’s largest and oldest seafood company. Backed by over 130 years’ expertise in seafood, Sanford Bioactives is committed to investing in the research, development, and production of the highest-quality marine extract ingredients, to provide the health benefits of seafood beyond just food.Bioactive Innovation. From the highest-quality natural marine resource.

My passion is to help businesses grow and excel by providing expert advice in brand planning, marketing strategy and process implementation. At Marketing Minds we are focused on getting down to business and that means offering valuable insights and delivering workable solutions. Specialist areas I cover include strategy development, re-branding and marketing process implementation. Marketing to the Asian community is an area of growing interest and a focus for Marketing Minds.Areas of specialisation include:o Commercial sales and marketing management o Strategic brand planning & re-brandingo Marketing process implementationo Market trend analysis including shopper insightso Category Managemento Campaign Managemento Profitability and budget managemento Customer & Team engagement

Marketing of new OTC product launch into nationwide pharmacy channels. Development of marketing and business plans for further NPD roll out.

Helping companies and people achieve their goals. Projects completed include customer category strategy, range rationalisation and shopper behaviour analytics- FMCG, pricing analysis and group policy development - Building Industry.

Customer insight and strategy review, reporting and customer planning for grocery wine category.

Marketing and strategic management of blue chip international health & beauty brands. NZ General Manager of Bio-Oil.

Management of the portfolio of Alberto Culver hair and skincare brands for New Zealand including TRESemme, VO5, Andrew Collinge and St Ives.

Management of full marketing profile of haircare brand 'TRESemme' for New Zealand.

Performance and reporting responsibility for the white & flavoured milk category in the NZ grocery trade including pricing and sales analysis and strategy development.

Lead a National Retail Sales team of ten to achieve budgeted sales, profit and brand share targets for a hair and skincare portfolio worth AU$60 million.Highlights -o Achieved budgeted sales in 2006, an increase of 17% on prior yearo Exceeded budgeted net profit in 2006o Developed & implemented Strategic Customer Planning Approach & Sales & Operations Planning Process (S&OP)