Elizabeth Lutz Email & Phone Number

•Devise and execute comprehensive digital marketing strategies to enhance brand visibility and engagement.• Spearhead compelling integrated marketing campaigns across multiple industries and with clients in the well-being, lifestyle, beauty, and CPG space.•Curate compelling copywriting for editorial-led franchises, tentpoles, and custom opportunities.•Provide expert social media consultancy, offering strategic insights and content ideas across platforms like Instagram, TikTok, and Pinterest for a variety of client industries.•Implement data-driven approaches to optimize marketing and social media strategies, contributing to successful brand campaigns.•Manage media monitoring, reporting, and PR outreach for a variety of clients across the corporate communications sector.

New York, New York, United States

•Contributed to the establishment of the Lovelle C-suite team, actively participating in its formation, and supported by Qurate Retail Group.•Achieved a 10% increase in LOVELLE's social media followers within one month.•Led the development of LOVELLE's brand marketing strategy, resulting in significant improvements in brand awareness and revenue growth.•Developed and refined brand identity and shopper personas for LOVELLE, a prominent fashion and beauty e-commerce retailer.•Built the entire LOVELLE brand book from scratch, including audience insights, go-to-market messaging, brand pillars, brand colors, logo, and inspiration. •Analyzed market trends and consumer insights to inform and optimize marketing and social media strategies.•Managed external growth agencies and Shopify website strategists as part of project management responsibilities.•Supervised the daily activities of the social media strategist, ensuring the cohesive execution of marketing plans.

New York, New York, United States

•Led creative development for US RFPs, managing budgets exceeding $1M for the #1 social agency out of Europe.•Collaborated with sales, production, and strategists to create custom content across diverse verticals.•Produced compelling brand partnership presentation decks for internal and external stakeholders.•Executed impactful marketing campaigns across TikTok, Snapchat, Facebook, and Instagram.•Lead high-value client pitches in a Creative Lead capacity.•Curated original programming ideas for Jungle Creations' brand portfolio.•Sourced and secured talent and influencers for engaging partnerships, contributing to the growth and success of Jungle Creations' branded content campaigns.•Coordinated with internal teams to deliver high-quality social-first branded content campaigns.•Owned and operated brands included: Twisted, Four Nine, Four Nine Looks, and Craft Factory.•Clients included: L’Oréal Paris, Hidden Valley Ranch, Audible, and Tangle Teezer.

Social Media consultant providing social strategy and content ideas across Instagram, TikTok, and Pinterest for women's lifestyle brands across the U.S.Creative content included: brand marketing

New York, New York

•Generated over $2.5M in new and incremental business by delivering best-in-class marketing ideas across digital, print, and social platforms for multiple brands through impactful RFPs.•Initiated and executed innovative opportunities for advertisers, collaborating seamlessly with Sales, Editorial, Digital, Video, Data, Brand, Product, and Creative teams.•Led brainstorming sessions to conceptualize and develop immersive marketing campaigns across multi-channel platforms like print, digital, experiential, and social media.•Crafted and implemented strategic initiatives that resulted in increased brand visibility, engagement, and sales.•Analyzed market trends and consumer behavior to inform the development of targeted and impactful marketing strategies.•Coordinated cross-functional efforts to ensure the successful execution of integrated marketing campaigns.•Owned and operated brands included: PEOPLE, InStyle, Byrdie, Real Simple, and more.•Clients included: L’Oréal, Sephora, COVERGIRL, P&G, Ford, Cetaphil, and more.

Greater New York City Area

•Collaborated with account management, talent, campaign management, and business intelligence teams to translate creative ideas into sellable influencer marketing campaigns on YouTube and Instagram.•Curated branded content campaigns for clients across various verticals: beauty, lifestyle, fashion, fitness, technology, and more.•Owned the creation of marketing materials and led Kick-Off calls for all opportunities.•Managed the daily activities of all interns.•Clients included: Maybelline, Madewell, Verizon, and more.