- Manage, identify and implement core marketing technologies, applications and tools to create repeatable, consistent practices and processes that drive operational efficiencies across the marketing organization and deliver insights to support and evolve marketing strategies and tactics. - Implement best practices for Marketo marketing automation, lead management and reporting. - Build reports and dashboards that measure performance and drive accountability for the full customer funnel, from lead inquiry to qualified demand to closed opportunities and upsell/cross sells. - Increase the quality, volume, usability, and access to data that can be used for marketing and business decisions while ensuring that recurring data process and activities are highly automated to improve outcomes (time, quality, robustness, etc.) while increasing efficiencies (costs, streamline processes, etc.). - Drive and manage email process: assets, segmentation, and list management for maximum revenue and profitability.- Train and support marketing colleagues to ensure team alignment and consistency and guarantee adherence to best practices. - Maintain and grow marketing database of marketable records working closely with our sales and revenue operations teams.

-Day to day operations of B2B MarTech stack-Data reporting & analysis-Social media & ad trafficking, including Scheduling posts and handling promotion trafficking-Agile Marketing Project Management

-Developed, coordinated and executed marketing communications plan for regional nonprofit-Lead social media strategy; designed campaigns, measured effectiveness-Created and managed all published content in accordance to brand standards-Produced graphics for product illustrations, company logos, printed materials, social media and websites-Was responsible for copywriting marketing collateral, press releases, e-mail campaigns and various other products-Developed and coordinated media pitches, while sustaining list of press contacts

-Developed, coordinated and executed marketing communications plan for public/private partnership-Produced marketing collateral and press materials; email marketing campaigns and sales/press kits-Managed social media presence across all channels based on current trends-Established/maintained relationships with prevention partners and members of the media-Managed/updated branded website design and content-Designed branded collateral pieces for print

-Created press materials for distribution to media outlets-Assisted with creation of year-round marketing communication plans and implements said plans-Coordinated organizational presence on social media-Managed online content intended to build and maintain online momentum-Collaborated with team to establish clear lines of interdepartmental communication and coordinated constituent management

-Generated press materials, including news releases, features, and editorials, for distribution to media outlets-Maintained list of media contacts throughout six-state region-Coordinated organizational presence on social media