Lead digital strategy and execution of multi-channel consumer marketing programs for White Plains Hospital service lines and physicians driving acquisition and revenue growth• Responsible for developing and implementing digital strategies increasing consumer acquisition across all digital channels • Spearhead CRM strategy for optimal engagement and conversion defining consumer journeys and executing acquisition, nurture and engagement campaigns • Lead consumer content strategies including, but not limited to, email, blogs, social media, and sponsored content • Drive online reputation management launching patient text messaging program improving both physician and practice Google My Business ratings• Establish KPIs across digital programs, responsible for reporting to senior leadership and internal stakeholders• Make informed decisions and insights based on data and Google Analytics for performance optimization • Manage various agency partners supporting organizational mission and business goals• Oversee hospital and physician websites including digital content hub optimizing the patient digital experience• Redesigned hospital website enhancing UX, functionality & conversion–-dotCOMM award recipient: Gold Winner: Website Element: Home page | Website Creativity: Design: Honorable Mention• Develop and execute marketing campaign website landing pages from concept to live deployment to performance reporting• Work cross functionally collaborating with key stakeholders including communications, IT analyst, clinical and ambulatory practice teams• Strong ability to flex between strategy & execution• Budget forecasting and reconciliation

Led digital marketing strategies and acquisition/retention initiatives for White Plains Hospital continuously increasing website traffic and awareness to existing and prospective patients. Digital tactics include: Paid SEM, SEO, digital programmatic display & mobile, native, video, social media, email marketing, and content strategy marketing.▪Managed hospital website (wphospital.org) and physician website (wphpa.org) for optimal User Experience (UX), content strategy and overall site performance to continuously drive engagement▪Established KPIs/ROI measurements, track, analyze, generate reporting on marketing KPIs for both Sr. leadership, internal stakeholders and clinical teams including Google Analytics reporting▪Served as liaison between external media and website agency partners ensuring technical aspects of all digital programs are set up and measured accurately ▪Oversaw Welltok CRM platform targeting prospects, existing and new patients through email and direct mail ▪Led strategy planning, execution, management and optimization of e-newsletter email marketing driving awareness, growth and loyalty▪Managed content strategy, development, & campaign optimization across various digital platforms▪Collaborated with social media team on content strategy driving traffic to campaign landing pages & website content▪Built new hospital website: HealthMatters featuring blogs, videos, podcasts & news pieces for optimal user experience & engagement—dotCOMM award recipient: Gold Winner: Health & Wellness website ▪Responsible for online reputation management-reporting, tracking and process improvement efforts▪Evaluated emerging digital and website technology providing thought leadership and perspective where appropriate▪Budget management from scope of work proposals to invoice reconciliation ▪Proficient in HMTL: Kentico and WordPress content management systemsIndustry Digital Awards Recipient: 2018-2021 eHealthcare Leadership Awards & dotCOMM Awards

Created and executed digital marketing strategies for The Journal News Media Group, a Gannett Company.▪ Collaborated with sales teams to create customized digital marketing programs for a variety of clients across multiple platforms: search engine optimization/SEO, search engine marketing/PPC, search/site re-targeting, mobile GEO fencing, programmatic ad network, social media, maps optimization, email marketing, video, mobile, and display advertising campaigns▪ Identified clients business challenges and goals to develop solutions based on research and data▪ Performed competitive analysis▪ Oversaw day-to-day strategy and optimizations ensuring campaign delivery and client success▪ Managed creative process between art department and client ▪ Formulated client reports and analysis▪ Keep abreast of latest trends and developments in digital marketing and social media▪ Exceeded monthly sales goals on average by 110%▪ Utilized Ad Software, Google DoubleClick for Publishers(DFP), Google Ad Words, Google Analytics, Omniture, Salesforce, MediaMath and Simpli.fi on a daily basis▪ Certified in Internet Marketing Fundamentals by MarketMotive

Managed a local daily deal website serving Westchester County while continuously increasing audience growth through social media, events and promotions.▪ Managed day-to-day operations of e-commerce daily deal website DealChicken.com ▪ Grew subscriber database from 1,500 to over 34,000 using social media channels, event marketing, advertising, sponsorships and sweepstakes ▪ Content managed Facebook pages and Twitter profiles of six Northeast DealChicken.com websites continuously growing the audience, creating fan engagement, contests and promotions▪ Maintained brand presence on Facebook, Twitter and Pinterest collaborating with internal corporate marketing objectives ▪ Formed partnerships with local Gannett affiliate’s (The Journal News) key advertisers (ShopRite, Mama Mia!, Playland Park) developing sweepstakes and sponsorships resulting in email subscriber growth▪ Responsible for engaging the brand on The Journal News Facebook page-posting to over 10,000 fans on a daily basis▪ Acted as main point of contact for sales; coordinate local deals from inception through close of sale and post-sale merchant support▪ Planned and execute marketing budget ▪ Coordinated & managed local events▪ Executed print and online advertising with local Gannett affiliate: The Journal News▪ Generated new business through cold calling ▪ Provided excellent customer service, including resolutions to a variety of technical issues and refunding situations▪ Continuously enhanced and improved the customer experience▪ Used Salesforce.com, Spreadfast.com, Smartsheet.com, ZenDesk, Omniture and Email reporting tools on a daily basis▪ Proficient in Adobe PhotoShop

EventQuest, NY, NY: Freelance Event ManagerManage events and merchandising for clients of this global event and marketing company. Responsibilities include client communications, pre-event and on-site guest relations, product sales, and event staffing. Executed events for Gourmet Magazine and Teen Vogue Magazine.

(Douglas Elliman Worldwide acquired Antares Marketing Group in 2008)▪ Planned and managed a marketing budget of 6 million annually▪ Led corporate identity rebranding, including a new logo and website▪ Developed website for the mixed-use $3 billion waterfront development-Harbor Point▪ Produced monthly corporate newsletter and commercial real estate email campaign▪ Planned, managed, and executed events to attract buyers and generate media publicity resulting in an average of 10 media outlets per event▪ Managed advertising agency and freelance designers in development of sales materials, website design, branding, email, and advertising campaigns▪ Reduced creative costs by 50% by moving projects from agencies to freelance resources▪ Created 'Rent vs. Own' direct mail campaign that increased new home sales by 40%▪ Managed a team of two

Planned and executed sponsorships, events, and trade shows for luxury lifestyle magazine, Departures Magazine. Managed content, design, and production of collateral sales materials and on-line media kit.▪ Directed the Couture Jewelry Show Sponsorship, including a golf tournament for 100+ attendees and a show floor sampling booth that generated brand visibility among an audience of 5,000+▪ Produced sales and marketing materials, and presentations, including research reports and media kits for domestic and international sales teams ▪ Managed all aspects of special advertising sections and advertorials including an American Express travel special section that resulted in 70% increase in sales for private jet partners▪ Trained and managed marketing coordinators and departmental intern

Developed and executed advertising campaigns for multimillion-dollar accounts including, Radio City Entertainment, Festival Marketing, New York Mets and Metropolitan Talent to achieve sold-out status for ticketed events •Executed campaigns for major productions including, The Christmas Spectacular, A Christmas Carol, Riverdance tour, The Mind, Body Self Festival, Self Magazine’s Workout in the Park, and The Guinness Fleadh Festival•Created specific media plans allocating individual budgets among print, television, radio, and outdoor media •Trained and supervised account coordinator in all capacities on a daily basis•Analyzed and forecasted ticket sales. •Prepared production estimates and actualized budgetsAssistant Account Executive, May 1998 – May 1999 •Executed print, TV, radio, and outdoor materials for Radio City Music Hall and Madison Square Garden concerts

•Managed the Talbots catalog production from concept creation through final print release