Elizabeth Mcniff Email & Phone Number

• Size market opportunities and prioritize operational and marketing activities needed to deliver desired enrollment or business objectives
• Analyze consumer insights, industry trends, operational limitations and program objectivesfor the development and ongoing optimization of a comprehensive go-to-market strategy
• Optimize online and offline programs and implement operational changes in response to market demands and the need to maximize revenue potential from new and existing consumer audiences
• Develop and implement performance reporting processes to identify efficiencies, forecast trends, optimize activities and improve resource allocation

• Led, built and managed cross-functional teams to execute strategic plans across all consumer touch points and operations across the university
• Partnered with multiple university functions to refine existing policies, recommended new policies and developed scalable strategies for program growth
• Provided actionable analysis of consumer research, performance data and the competitor landscape as they aligned with enrollment goals of the university
• Defined program value propositions, brand positioning, consumer offers, marketing strategies and tactical execution plans to generate enrollments and revenue

• Executed the development of marketing materials including collateral, direct mail, microsites, and online, offline and out-of-home advertisements, ensuring content accuracy, timely project completion and overall.
• Provided solutions for marketing activity reporting and opportunities to improve day-to-day efficiencies
• Conducted market research for competitive messaging and campaign optimization
• Established and maintained collaborative relationships with university client contacts, external agencies, and internal production staff to ensure the highest level of customer support, service quality and strategic.

• Successfully managed client expectations and requirements on multiple accounts, delivering projects within schedule, scope and budget constraints as the primary customer liaison and lead project manager
• Developed procedures to streamline operations and improve efficiencies
• Initiated and coordinated new business development opportunities
• Communicated first-hand with external vendors to optimize production techniques with respect tovalue, cost, resource limitations and alternatives for final productionNOTABLE ACCOUNTS: Peace Corps recruitment campaign.

Bachelor Of Fine Arts (Bfa), Graphic Design

Master Of Business Administration (Mba), Mba