Elizabeth Pruitt Email & Phone Number

Nashville, Tn, Us

Hoboken, New Jersey, United States

Hoboken, New Jersey, United States

Manage product marketing for Wiley Partner Solutions publisher solutions products with a focus on Atypon, an online publishing platform and development tools for scholarly publishing.• Develop sales and internal enablement materials for products and new features including battle cards, pitch decks, FAQs, training materials and meetings.• Develop content and materials for clients and prospects including blog posts, emails, newsletters, and event materials to promote products, new features and solutions to build perceived value and create new business opportunities. • Plan and execute go-to-market strategies for new product launches. • Create value-based messaging for target audiences.• Collaborate with product development, sales, client management, documentation, field and content marketing to ensure alignment and effective communication, internally and for clients and prospects.

Greater Nashville Area, Tn

Managed marketing strategy and execution for all adult Abingdon Press product including Christian Living, general and seasonal Bible studies, women’s Bible studies, quarterly curriculum studies, leadership, academic, and church resources including marketing planning, budget development and management, brand awareness, email and social media marketing, online and print advertising (Amazon, Google, trade and consumer publications, etc.), partnerships and sponsorships, and catalog development.• Launched the Abingdon Women digital marketing strategy including newsletter and title promotion emails, social media promotions, and lead generation tools increasing the subscriber list from 3,000 to 7,000. • Led redesign of AbingdonWomen.com for improved user experience and easier content management. • Managed sponsorships and partnerships for Abingdon Women brand development and promotion. • Managed title marketing for 12-24 titles per year.Key AccomplishmentsExecuted marketing campaigns for three Advent Bible studies making them bestsellers on the ECPA Non-Fiction, Christmas 2021 list, and The Lord’s Prayer which became the #1 ECPA Christian New Release, March 2022. ECPA Christian Non-Fiction Bestsellers, Christmas 2021 ECPA Christian New Releases, March 2022 Increased Abingdon Women Bible studies sales by 50% in FY2019 (over FY2018) through effective marketing strategy and activities.

La Vergne, Tn

Developed and executed all marketing activities for 42, in 2016, to 82, in 2018, Bargain Hunt stores including: strategy and budget development and management, brand development and management, store grand opening promotion and event planning, project management, email marketing, social media, print production, analytics and customer service. • Orchestrated the development of a new Bargain Hunt brand message and design by defining the brand purpose, working with senior management and directing the partner marketing agency.• Established store grand opening materials and store sign package with new brand message and design and mapped plan for updating remaining marketing assets. • Developed store grand opening promotion and event plans, establishing three levels of promotion and budget determined by the store’s market. Executed plans for 40 grand openings including; local print and digital media, direct mail, social media promotion, radio, press release distribution and publicity, ribbon cutting events, indoor and outdoor signage and decoration, and communication of plan execution across the organization. • Increased grand opening sales by 70% from Hixson, TN in Feb. 2016 to Hickory, NC in Feb. 2018 with grand opening sales averaging 200% more than existing store sales (during the same time period).• Project managed, designed and launched all email marketing, including product, sale and coupon promotions (100 in 2017).• Developed and launched social media content for grand opening events, product promotions and offers (280 in 2017) using Facebook advertising to increase reach and following, growing Bargain Hunt’s Facebook following from 30K to 94K in two years.Key AccomplishmentDirected promotions for 40 successful store grand opening events increasing opening weekend sales by 70% from Hixson, TN in Feb. 2016 to Hickory, NC in Feb. 2018.

Goodlettsville, Tn

Oversaw marketing activities for all Des-Case product lines including launch campaigns, education, advertising, trade show support, labeling, literature, sales materials, product catalog, website and social media content. • Developed and executed the marketing launch for the IsoLink® Oil Transfer Container and the reengineered 3-D BullsEye® Sight Glass including; PR coordination, customer awareness communications, media planning, sales materials, training and social media content. • Facilitated lead generating activities, including “Serve Your Lubricants Like You Would Serve a Premium Beer” White Paper. • Directed 3-D Bullseye “Built-To Last” video production https://www.youtube.com/watch?v=f4cZi_0FkvY.Key Accomplishment Developed and executed marketing launch of the IsoLink® Oil Transfer Container, winning the 2015 Plant Engineering Product of the Year Gold Award.

La Vergne, Tn

Developed merchandising plans and curated product selections for online retail customers to expand Ingram’s reach in the online marketplace. • Facilitated book merchandising for homedepot.com, staples.com and alibris.com to increase book sales on their sites. Key AccomplishmentIncreased homedepot.com book sales by 100% from April 2014 to April 2015.

La Vergne, Tn

Directed the development and execution of strategic marketing campaigns to promote Ingram’s services and product mix to publishers, libraries and booksellers worldwide using print and electronic advertising, email marketing, sales support tools, trade show support, website content and social media. • Supervised the technical development, marketing and communication for ipage, Ingram’s business to business product marketing website. • Managed six marketing managers, hiring and training 4 effective managers after department restructure. • Analyzed and reported effectiveness of marketing activities.Key AccomplishmentManaged the development and launch of Ingram’s ipage® redesign, including project management of relaunch, customer communication and training.

La Vergne, Tn

Managed the execution of Ingram Content Group product marketing strategies, projects, and campaigns to increase sales of products supported by Ingram Content Group. Worked closely with Product, Sales and Channel Marketing departments on promotions and campaigns ensuring business requirements were met and aligned with overall marketing strategies.• Developed and executed marketing plans and communications to promote Ingram product offerings that increased sales 20% to 1,000%.

La Vergne, Tn

Led the development and execution of marketing plans for the Christian and International retail channel brands. Worked with Sales, Trade Show, Product, Production, and Design departments to create and execute successful marketing campaigns within brand guidelines.

La Vergne, Tn

La Vergne, Tn

Associate Degree, Marketing

Pmp Exam Prep Course (5Th Edition), Project Management

Education record