Elizabeth Zupkow Email & Phone Number

Clovis, New Mexico, United States

• Broad expertise in media planning and strategy with in-depth ownership of digital channels, all with an eye toward honestly smart marketing• Specialize in working directly with brands to strategically leverage digital media, including search, social and programmatic, to achieve business goals• Experienced in managing accounts for multi-location/franchise clients• Vertical expertise in QSR, medical, D2C, start ups and non-profit• Responsible for managing a multi-million dollar book of business, growing the accounts, providing beneficial upsells and building trusting client relationships• Mentor a team of peers to maximize process efficiency and campaign performance• Coach direct reports through fierce conversations and supportive feedback

Albuquerque, New Mexico Area

• Work directly with clients and agencies to provide strategic digital advertising including programmatic, SEM and social• Responsible for managing an existing book of business, growing the accounts and providing beneficial upsells• Manage a multi-million-dollar revenue stream for teams in California and Hawaii• Provide guidance and coaching for the operations team

Albuquerque, New Mexico Area

• Maintain ongoing communication with clients, including addressing client questions, following up on requests and sharing status updates in order to build clients' trust to become their contact for all questions about in-campaign metrics and status updates• Maintain ongoing communication with internal teams, including sales, client services, creative services, media and IT• Manage internal launch process from start to finish• Pull data and analyze results for trends, successes, potential issues, QA and client reports

Pensacola, Florida Area

Responsible for profitable print and digital newspaper subscription sales through high-producing and high-retaining digital, traditional and innovative sales tactics paired with engaging creative campaigns• Developed strategic sales plans including traditional, digital and social media leading to consistently exceeding sales goals by 5%, expense savings of 2% and surpassing revenue goals by 3%• Led four Florida newspapers in testing and implementing digital sales tactics including social media and programmatic marketing• Partnered with corporate sales team to test new, digital sales tactics including Bounce Exchange, PPC, SEO and SEM• Partnered with internal agencies to develop large- and small-scale campaigns including offer positioning, pricing strategy, copywriting, design, project management and results analysis• Assisted upper management with new employee on-boarding, training and regular mentoring• Managed outside sales team including location and event planning, sales strategy, pricing and motivation• Marketed outside sales team’s location using geotargeted marketing to increase sales by 17%• Improved consumer engagement contests resulting in a 500% increase in participation• Developed relationships with internal and external customer care agents to improve consumer retention and the customer service experience• Worked with senior leadership to set annual sales goals and expense planning

Pensacola, Fl

As a self-challenge and way to diversify my portfolio, EZ Advertizing was created to service the needs of small businesses with small or without marketing and advertising budgets• Designed logos for small businesses across several industries• Created and designed collateral material, including business cards, letterhead, envelopes, brochures, print ads, postcard, door hangers and more• Developed and managed branding campaigns including image enhancement and marketing consistency strategies• Consulted small business in marketing, advertising, membership, business development and communication best practices• Created and managed Facebook and Twitter accounts on behalf of clients

Macon, Ga

Responsible for increasing brand awareness and deposits for a new, local bank with stiff corporate competition through traditional advertising campaigns and intense business networking and relationship building• Developed, managed, audited and reconciled three budgets, totaling 2% of the bank budget• Developed and trained all staff in selling, marketing, upselling and cross-selling products• Developed, managed and analyzed customer satisfaction survey• Researched, implemented and managed new product installation, sales and marketing resulting in 32% of new checking accounts opened as Reward Checking after launch• Strategized and managed website enhancements resulting in 60% increase in unique visitors over two years• Developed consistent and engaging, long-term creative campaigns including graphic design, copywriting and production management• Negotiated media buying, saving an average of 44%• Managed bid process for printing and promotion items, saving an average of 71%• Planned ribbon cuttings, appreciation events and bank news distribution including press releases and media mitigation• Negotiated sponsorships and served as company representative at all community events• Regularly conducted competition analysis including rate shop, mystery shop, product research and fee research

Macon, Ga

• Led company’s website sales initiatives, producing 85% of all new website sales• Project manager for website development department including sales, content development,copywriting, domain management and launch• Reconciled media invoices and managed advertising budgets for 13 clients• Wrote and distributed press releases for the company and clients• Prioritized website maintenance schedule for 27 websites• Wrote user’s guide and trained customers to use customized content management system• Led company and client search engine marketing campaigns with keyword research, selection and tracking

Macon, Ga

• Responsible for management, tracking and closing sales leads including customized website andproduction proposals and contract negotiation• Created and designed collateral marketing material and managed the logo creation process for clients

Macon, Ga

• Radio, TV, website and print media script writing• Office management, including the distribution of media orders and traffic

Bachelor Of Science (Bs), Advertising And Marketing Communication

Activities and Societies: Alpha Kappa Psi (VP of Alumni Relations), Campus Activites Board (PR Chair), Advertising Club (President)

Advertising And Marketing Communication, Marketing