Liz Stephens Email & Phone Number

Dallas, Tx, Us

Los Angeles, California, Us

Dallas, Texas, Us

Serviced Army National Guard account marketing and media plan initiatives across 54 states/territoriesSupported seven regional marketing reps through media buying, creative process and client servicesServed as team lead event planner for the 2023 American School Counselors Association Conference to achieve recruiting lead goalMaintained and analyzed client's monthly media performance reportsCreated and presented decks used for client recommendations, various trainings and reportingAssisting TMA studio in creative development process and fulfillment

Allen, Tx, Us

Achieved 115% of annual sales goal through generation of new sponsorshipFirst-year in sales accounted for 25% of total sponsorship sales Developed strategic activations to grow partner's awareness and managed fulfillmentDesigned sales and fulfillment tracking system for client contract terms, forecasted revenues, and key deliverablesManaged special events, and created one-off engagements to buoy relationships with clients

Athens, Ohio, Us

Supported annual fundraising initiatives generating over $170,000 of contributions to the Masters of Sport Administration Annual FundAssisted in finding over $30,000 of new advertising sales revenue for the Alumni Directory

Athens, Ohio, Us

Committed over 30 hours a week to training, practice, and games while maintaining a full course loadServed as a liaison between coaches and players to increase cohesiveness and ensure effective communicationOrganized formal and informal meetings with players to improve relationships among team members and strengthen team culture

Athens, Ohio, Us

Created and implemented new marketing strategies for 50+ athletic events increasing student attendance by 33%Contributed to the development of game-day marketing plans with a focus on student and fan experiencewhile fulfilling all sponsored obligationsSuccessfully led a pioneer program to rebrand the already established student organization by expandingmember lifetime, adding exclusive membership and incentives such as pregame mealsCreated benchmarking focal points to track and ensure future efforts are successfully expanding the brand

Bristol, Ct, Us

Examined past red carpet events and after parties to provide new sponsorship activation initiatives for the 2020 ESPY's in Los Angeles.Strategized plans for credit card, bank, sports drink and nutrition categories Created new sponsorship activation ideas for Capital One and Gatorade to further brand exposure throughout event

Las Vegas, Nv, Us

Promoted various brands including Coors Banquet, Dodge Ram, Polaris, and HesstonOversaw all sponsorship activations in the Dodge Ram Fan Zone before and after rodeoGenerated proceeds for Justin Cowboys Crisis Foundation via raffle

Cincinnati, Oh, Us

Identified $1.5M incremental revenue opportunity and presented to Bengal’s Director of Corporate SalesResearched best practices across NFL in Hospital/Healthcare category that could be replicated in Cincinnati Identified cause-based partnerships and recommended potential partners in the spaceSelected five emerging categories that the Bengals should target in 2020

Athens, Ohio, Us

Increased fan engagement and attendance by contributing to the activation of game-day promotionsEnhanced customer experience by escorting fans to their seats, providing in-seat services and resolving issuesGenerated ticket sales by marketing games at local events through multiple marketing and promotional campaigns

Charlotte, Nc, Us

Researched industry trends and consumer demographics to provide Hornets with recommendations to improve sponsorship activation through Twitter, Instagram, Snapchat and Facebook Collaborated with a group of 3 students to conduct industry research, compare best practices with NBA teams in similar market sizes like Portland Blazers and Dallas Mavericks, and provide recommendations Presented the finalized graphical report to executives at Spectrum Arena for further improvements to Hornet’s social media

Athens, Ohio, Us

Worked with young athletes to work hard and excel in new skills. Implemented a daily schedule for the campers. Demonstrated how to properly execute various skills.

Master Of Sports Administration, Sport Administration

Bachelor Of Sport Management, Sport Management