Elizabeth Stever Email & Phone Number

New York, NY, US

Iselin, NJ, US

New York, New York, US

New York, New York, US

• Establish partnerships with local businesses, assessing value proposition, mission, target market demographic/datao Engage internal marketing teams, e.g., leveraging Strategy specialist to aggregate/evaluate data and.
• Evaluate full-funnel marketing tactics to manage projects—focus on driving awareness/conversions/retention:o Leverage paid search, social media/display/publication advertising, email, chat widgets, OTT/CTV, and direct.

New York, New York, US

• Teamed with sales executives, supporting initiatives to sell/retain digital marketing solutions to clients and prospectso Reinforced efforts to transition from former corporate focus on Print solutions, emphasizing.
• Managed reporting updates to evaluate performance of campaigns—presented solutions to capitalize on upsell opportunities

Oradell, NJ, US

• Led 2-person Marketing team focused on digital outreach initiatives—overseeing implementations that included:o Paid search, Search Engine Optimization (SEO), email, display/social media advertising campaigns—all.
• Managed analytics platforms, website budget, and ROI reporting; leveraged A/B testing to optimize lead generation o Utilized new technologies to reference competitor analyses for recommending improvements:- Launched.

Overland Park, Kansas, US

• Collaborated with Sprint’s Web team (Prepaid), managing brand activity—Virgin Mobile/Boost Mobile/Assurance Wirelesso Oversaw digital display advertising, paid search (PPC), and SEO to drive qualified traffic and lower.
• Aligned with cross-functional internal teams, e.g., Brand/Product/Marketing, etc., to launch programs successfullyo Reinforced efforts to optimize ROI, fueling efficiency by monitoring, tracking, and evaluating media.
• Developed dynamic ad-serving tool to facilitate pricing/sales updates to advertising-on-command (live campaigns) o Scaled advertising efficiency to increase sales—resulted in Virgin Mobile securing highest.

Union, New Jersey, US

• Directed online advertising for all agency clients, e.g., Ford Brands, Colgate Palmolive, and NJ City Universityo Managed digital media investments, engaging clients directly—presented strategy, media plans, research.
• Led team—5 Planners, developing social, search and display media programs, overseeing strategy to ensure cost efficiency
• Improved staff quality—managed training; mentored Media Planners on best practices for planning/buyingso Directed team performance reviews, reinforcing accomplishments and identifying areas for improvement

• Improved media opportunities by managing team of media planners on Castrol Oil digital account, working with team continually, evaluating strategic options and plans, providing expertise, sharing media knowledge and.
• Increased media plan quality by overseeing all media planning and implementation, ensuring most efficient rates utilized.
• Facilitated strategy development, by formulating digital media approach based on client needs and requirements.

Bankside, London, GB

New York, New York, US

Ba, Communications

Education record