Elizabeth Stever Email & Phone Number

New York, Ny, Us

Iselin, Nj, Us

New York, New York, Us

New York, New York, Us

• Establish partnerships with local businesses, assessing value proposition, mission, target market demographic/datao Engage internal marketing teams, e.g., leveraging Strategy specialist to aggregate/evaluate data and insightso Lead collaborations, aligning on solutions for proposals—develop/spearhead presentations for prospective clients• Evaluate full-funnel marketing tactics to manage projects—focus on driving awareness/conversions/retention:o Leverage paid search, social media/display/publication advertising, email, chat widgets, OTT/CTV, and direct mail

New York, New York, Us

• Teamed with sales executives, supporting initiatives to sell/retain digital marketing solutions to clients and prospectso Reinforced efforts to transition from former corporate focus on Print solutions, emphasizing digital marketing expertise o Fueled team development—setting client expectations, creating budgets, and formulating strategies to meet project KPIs• Managed reporting updates to evaluate performance of campaigns—presented solutions to capitalize on upsell opportunities

Oradell, Nj, Us

• Led 2-person Marketing team focused on digital outreach initiatives—overseeing implementations that included:o Paid search, Search Engine Optimization (SEO), email, display/social media advertising campaigns—all websiteso Teamed with 3rd-party vendors and agencies—paid search/social media/SEO: website content, design, and functionality • Managed analytics platforms, website budget, and ROI reporting; leveraged A/B testing to optimize lead generation o Utilized new technologies to reference competitor analyses for recommending improvements:- Launched mini-site redesign resulting in a 15% lift—SEO traffic

Overland Park, Kansas, Us

• Collaborated with Sprint’s Web team (Prepaid), managing brand activity—Virgin Mobile/Boost Mobile/Assurance Wirelesso Oversaw digital display advertising, paid search (PPC), and SEO to drive qualified traffic and lower cost per sale• Aligned with cross-functional internal teams, e.g., Brand/Product/Marketing, etc., to launch programs successfullyo Reinforced efforts to optimize ROI, fueling efficiency by monitoring, tracking, and evaluating media programs• Developed dynamic ad-serving tool to facilitate pricing/sales updates to advertising-on-command (live campaigns) o Scaled advertising efficiency to increase sales—resulted in Virgin Mobile securing highest sales/customer acquisition

Union, New Jersey, Us

• Directed online advertising for all agency clients, e.g., Ford Brands, Colgate Palmolive, and NJ City Universityo Managed digital media investments, engaging clients directly—presented strategy, media plans, research, and reporting• Led team—5 Planners, developing social, search and display media programs, overseeing strategy to ensure cost efficiency• Improved staff quality—managed training; mentored Media Planners on best practices for planning/buyingso Directed team performance reviews, reinforcing accomplishments and identifying areas for improvement

• Improved media opportunities by managing team of media planners on Castrol Oil digital account, working with team continually, evaluating strategic options and plans, providing expertise, sharing media knowledge and giving continuous feedback.• Increased media plan quality by overseeing all media planning and implementation, ensuring most efficient rates utilized. • Facilitated strategy development, by formulating digital media approach based on client needs and requirements.

Bankside, London, Gb

New York, New York, Us

Ba, Communications

Education record