Responsible for actively developing, managing, and supporting the complete life cycle of multiple material and finish categories as well as forecasting industry trends for all HNI brands in relation to colors, materials, and finishes.

Responsible for supporting the business plan for colors, materials, and finishes that meets the customer’s needs and supports HNI’s product and fabric and finish strategies through product, market, and trend forecasting and analysis.

This position entails focusing on the development and refinement of brand-compliant sales support materials with delivery through multiple channels, participating in the day-to-day advancement of customized client-acquisition materials developed through internal and external creative resources in support of various dealer types, as well as internal marketing. Duties include:• Fullfilling customer project requests.• Collaborating and contributing to the creative process through writing, editing, design, layout, design, and other functions. • Responsible for writing and editing content for use with sell sheets, presentations, dealer promotions, brochures, newsletters, invitations, and other appropriate resources.• Maintains quality standards and brand compliance of all materials.• Consults with and educates customers on brand elements as needed.• Contributing to the Integrated Support team marketing and communication efforts to target customer segment and analyzing the metrics that go along with those communications.• Maintains an extensive job information and sample file.• Utilizes production tracking systems and reports.

Responsible for overseeing and programming all promotions for vonmaur.com including: samplings, gifts and promotional pricing, as well as online promoted events. Work with vendors to develop campaign schedule for the year and create designs for in-house and vendors for e-blasts, social sites, and media for vonmaur.com. Also, track analytics for web, retargeting and promotions.

Created brand image, marketing strategies, and media kit from ground up. Design and schedule all advertising for specials and events. Create a better bond between business and customers by involving the business more in customer feedback and relations. In charge of in employee incentives program, and development and maintenance of website, social media sites and products.

Served as a freelance marketing consultant and graphic designer to various establishments within the Restaurant and Hospitality industry.

Develop and manage advertising strategies for over 100 local businesses through advertising sales; implemented through newspaper advertising . Design and develop strategies and artwork. Create new contacts for the Clinton Herald's newspaper and magazine publications developed by the newspaper.

Responsible for: the redesign and updates to the Center's website, dissemination of any press releases to university, local and state-wide agencies prior to events, posting to the Center's art and humanities listserv, follow-up articles summarizing the events for use in Center publications (website, e-newsletter, an annual report), and other written and design assignments as needed. Involved in organizing and editing grant proposals for funding, written by professors in the Arts and Humanities department.