Digital Strategist
CurrentAs the Digital Strategist for Lotto247, Lotto247.co.za, PlayHugeLottos, and GrandesLoterias, I oversee the optimization of all social media channels to maximize engagement and reach. My role involves developing and executing organic digital strategies aimed at enhancing brand visibility and driving customer engagement. I collaborate closely with various departments and external third parties to ensure alignment of these strategies with the broader company objectives. I am passionate about leveraging digital platforms to achieve significant brand impact and foster meaningful community connections.