Elizabeth Anderson Email & Phone Number

Minneapolis, Minnesota, United States

Support the U.S. Wellness practice and lead global brand clients including Alcon Vision Care and Reckitt Benckiser (Enfamil).

Chicago, Illinois, United States

Supported the Media Center of Excellence as the organic content strategy lead for wholesale lines of business. Developed cross organizational content pipeline to promote ESG initiatives and industry trend analysis.

Chicago, Illinois

Developed multichannel public relations and influencer campaigns for global clients including: Novartis, 3M Oral Care, and Mars Wrigley.

Minneapolis, Minnesota

Led Integrated Media practice for the Minneapolis office. Supporting a team of media relations, social content strategists, and digital media experts in servicing accounts across corporate, healthcare and financial service verticals. Account work: Novartis, Dine Brands, 3M FIltrete Brand, 3M Oral Care, Envestnet, and Federal Reserve Bank of Chicago.

Greater Minneapolis-St. Paul Area

Led digital content strategy for the documentary series, the Small Business Revolution (Streaming on Hulu and Prime Video). Responsible for campaigns that generated more than 2 billion media impressions.

San Antonio, Texas And Austin, Texas

Served as marketing lead for the agency as well as internal subject matter expert on social media, and content marketing. Created integrated digital and social media campaigns to support national and local clients including: H-E-B, Mission Pharmacal, SAS Shoemakers, Valero Corner Store Country Run, and The DoSeum (formerly the San Antonio Children's Museum).

Managed a team of account executives and freelance creative professionals including web developers, copywriters, videographers, photographers and influencer networks to produce engaging content and social media campaigns to support a variety of client initiatives.

Built social media practice for the firm. Collaborated with account and creative teams to develop integrated marketing and public relations campaigns to accomplish client objectives. Established active social networks for clients across a variety of vertical industries including healthcare, consumer retail and non-profit organizations. Drafted editorial.

Managed annual campaign including development of solicitation materials, special events and donor recognition program.

Supported the sales organization through the development and production of product collateral and accompanying sales training materials.Served as communications team lead for the launch of a new e-commerce platform for financial institution partners. Campaign included multimedia web content, B2B direct mail campaigns, and consumer-facing print and digital.

Bachelor Of Science (B.S.)

Master Of Public Administration - Mpa

Education record