Wadiht Eljuri Email & Phone Number

Austin, Texas, United States

Round Rock

Managed NAC Global GMDB analytics, reporting, operations, and support of contact strategy initiatives.- Collaborated building Global Marketing Database (PINE project).- Mentored new hires in exceeding corporate’s expectations within given deadlines. - Led multiple projects involving marketability improvements, targeting, engagement, analytics, etc. in the commercial, public, healthcare, education, FED, and channel partner segments.- Achieved over 100% increase in phone marketability, directing the project that identified phone marketability issues.- Developed solution improving job titles classification in the marketing database and guided vendor through implementation, improving valid job titles by 12%.- Managed relationships with multiple vendors, Statement of Work (SOW) negotiations with procurement, legal, and compliance.- Developed SQL code to retrieve data to perform multiple market analysis to develop multiple contact strategy.- Dell’s FED vetted.

Round Rock, Tx

Directed LCM Global analytics for DM and EM Campaigns.- Achieved forecasting accuracy within 4% for web visits and 7% for email by creating forecasting models.- Directed internal and external teams in projects improving KPI tracking for LCM Campaigns, web visits and Online Demand.- Oversaw technical side of Canada Consumer CASL Re-Opt in program.- Increased contact count to historical average levels by managing project correcting data feed issues.

Round Rock, Tx

Managed the email contact targeting, and market analysis process for the commercial, public, healthcare, education, channel partner, and FED segments.- Collaborated with segment marketing teams, vendors, and the Marcom team, building contact strategy supporting go-to-market strategies.- Contributed in developing marketing, activities for specific products and segments, to establish, enhance, or distinguish contact strategy.- Created a forecasting tool that identified accounts that were not being targeted by marketing.- Developed SQL code to retrieve data to perform market analysis to develop contact strategy.

Store # 3569 - Austin Texas

Directed a team of 11 associates with multiple backgrounds.- Achieved top revenue performing department in the region within first month.- Directed daily operations and customer service within the AutoCare Center area.- Ensured OSHA compliance was followed by each associate.- Collaborated with Store Manager in other duties for the benefit of the store as required.- Coached and motivated associates understanding their performance had a direct impact on career, customer satisfaction and store revenue.

Austin Tx

- Provided marketing support in launch of their website. - Mentored entrepreneurs gain a better understanding of the processes involved to run a marketing organization.

Round Rock, Tx

Responsible for marketing communication for Dell Education Services.- Managed content and communication for Dell’s internal and external websites.- Developed programs increasing awareness across all segments resulting in average annual growth of over 10%.- Developed web content and marketing programs targeting Channel Partners.- Managed content, collateral, image migration, and design of the new user interface for the new learning management system. - Designed and implemented email marketing campaigns collaborating with Training Solution Architects, Advisers, and Product Managers.- Designed product collateral for all training involving Dell Storage, Dell Server, Dell Networking, Dell Security, Dell Wyse, Dell DVSS, VMware, Citrix, and Microsoft.- Mentored new hires in the organization.

Cedar Park, Texas

Provided general consulting to small and medium size businesses, and real estate expertise to consumers.- Completed business analysis for multiple organizations in several industries and countries.- Performed project management and market research analysis for online national customer survey company.- Developed business model, tracking business acquisition and targeting for online web development and advertising agency.- Created statistical model to analyze students’ athletic performance utilized by physical education instructors in Austin ISD.- Delivered model to help Legacy Homes budget materials needed to build homes by elevation.- Developed model to analyze customer purchasing behavior and created data collecting process to forecast future product development for local stain glass company.- Created marketing plan and process improvements for Risas y Sonrisas, a foreign language instructional company.

Responsible for the implementation of the small business model in the state and local government division and management of all marketing initiatives.- Led sales to help segment the state & local government small accounts market.- Developed strategies that increased revenue by approximately $123M, a 44% year over year growth.- Performed business analysis resulting in an increase of the marketing budget from $250,000 a year to $4,000,000.- Led a cross-functional team of product managers, pricing managers, database managers and Marcommanagers to create promotions and introduction of new products via direct mail programs, on-line, email, and outbound programs.- Developed and managed outbound programs targeted to acquire high-value accounts.- Created secondary promotional direct mail pieces with its on-line components and email campaigns to drive up-sells and push high margin products.- Analyzed and performed research on historical business data related to revenue, product mixes,customer identification, margins to develop models to project future performance to maximize sales and return on investment and to secure vendor funding from vendors such as Microsoft Corporation.- Created a marketing analysis tool to report on the overall revenue and margin activity, targeted audiences, account lists, product trends, account activity, and metrics in support of marketing programs and sales.- Created marketing and business processes to gather information needed for future business analysis.- Coordinated county association events.

Managed a team of marketing analysts with the responsibility of analysis, research, forecasting and reporting of marketing programs and sales performance for Direct Mail, advertising and on-line in the Small Business Division.- Developed the Integrated Call Model, a tool used to determine the necessary marcom budget required to meet revenue goals for the home and small business division.- Improved the Integrated Call Model by adding the web-assisted section, an on-line section, and a relationship section to improve the ability to isolate and identify revenue shortfalls or upsides.- Created an on-line tracking model that separated the small business division’s on-line business into its relationship and transactional business to improve forecasting.- Designed and created the direct mails, advertising and on-line return on investment database.- Developed the on-line 800 calls and sales calls forecasting model.- Designed, wrote code, managed and analyzed a research study to identify the type of customers who were calling Dell, Inc.- Wrote the call forecasting training module used to provide training to new marketing hires.

Responsible for the automation of all marketing processes, forecasting, reporting and marketing analysis for direct mail, advertising and on-line for the Preferred Account, Small Business and Consumer markets.- Project Managed and coded The Merchandising Database, a tool written in MS Access to accurately track advertising call information and advertising related information to track advertising ad placement and return on investment.- Created the first marketing return on investment model and reported business metrics.- Provided programming support for the Marketing Communication Group.- Created the direct mail performance measurement reporting system.- Created a forecasting system/tool to provide timely and accurate forecasts of response rates, new customer leads, program revenue and return on investment.

- After two weeks of contract work, permanently employed at Dell Computer Corporation. - Automated existing Direct Mail circulation planning model by reducing the time it took to perform the circulation planning from 8 hours to 1 hour. - Created the 800 calls tracking model, and in doing so, established the foundation for marketing program analysis and forecasting. - Reported on business metrics. - Performed direct mail database maintenance to ensure data quality.