Elke Crafts Email & Phone Number

Eugene, Oregon, United States

Eugene, Oregon

Direct all Grocery, Bulk and Food service Business. Create strategic plans, set department goals, KPI's. Lead internal and external sales teams. Establish and maintain relationships with distributors, retailers, and operators.

Managed all US business development for branded grocery products in the specialty/natural and conventional food channels. Developed and maintained relationships with retailers and distributors, negotiated contracts, made sales presentations, attended trade shows, table tops, and other marketing and sales events. Developed and managed a national broker network.

Eugene, Oregon, United States

Developed branded grocery business on the West Coast by creating and executing on growth strategies, goals, pricing programs and marketing initiatives for successful brand expansion. Managed and trained a team of broker representatives on the West Coast. Made sales presentations to retailers and distributors. Worked closely with internal teams on new product development, pricing/promotional strategies, creation of POS materials, PPT presentations, demand forecasting.

Chicago, Illinois, United States

Responsible for all HR and bookkeeping/payroll functions of a regional management office. Coordinated marketing efforts in recruiting agents into the district; created marketing materials, scheduled and attended career fairs, planned district meetings and promotional/award travel events.