Karim El Khoury Email & Phone Number

• Recognized as one of Campaign Middle East Magazine's "2024 Digital Faces to Watch," highlighting industry-leading contributions to digital marketing and innovative campaign strategies in the MENA region.
• Managed relationships with over 15 key stakeholders for high-profile clients including KFC Arabia and RAKBANK.
• Developed and executed integrated digital marketing campaigns across performance, web, and social media channels, resulting in a 40% increase in campaign purchase rates through strategic insights and creative.
• Led the implementation of CRM strategies that improved client retention, loyalty, and engagement, achieving measurable growth in key performance indicators.

• Exceeded target of 1.4 billion impressions and engaged over 10 million users within two years by launching 12 Instagram filters, driving brand visibility and user interaction.
• Leveraged Facebook Analytics to optimize filter performance, implementing data-driven strategies that increased user engagement and campaign success.
• Led cross-functional teams of developers and designers through iterative project management, successfully delivering multiple AR filter projects on time and reducing project costs by 25% through effective communication.

Remote

• Led market expansion initiatives into African, European, and MENA regions, successfully identifying key partners and target segments for the brand’s retail launch, driving revenue growth and international market.
• Developed and executed a comprehensive global brand roadmap, including 10 creative campaign briefs and integrated marketing communication plans, aligning marketing efforts with business objectives and enhancing brand.

Toronto, Ontario, Canada

• Analyzed large retail datasets using SQL and Python to generate actionable insights, driving a 45% increase in revenue by optimizing product assortment and pricing strategies.
• Collaborated with cross-functional teams to establish data modeling strategies, bridging the gap between technical and business units, and contributing to a more informed decision-making process.
• Developed and delivered executive reports using Power BI and Tableau, effectively translating complex data into business-friendly insights for senior management and 500 external stakeholders.
• Improved supply chain efficiency by enhancing inventory management processes for over 20,000 SKUs, reducing costs and increasing procurement accuracy by implementing three innovative techniques.

Office Of The Registrar

• Utilized best customer service and engagement practices to meet student needs. Accelerated office tasks by digitizing over 5,000 historical operations. Implemented registration jobs, transcript ordering, and enrollment.

Beirut District, Lebanon

• Worked with 3 major clients to verify financial statements. Ensured effective interpretation of 5 contract translations.
• Submitted 3 error-free audit reports while meeting strict deadlines that were all approved by senior management.Daily tasks include:
• performing the various targeted, non-statistical, and substantive testing on many financial statement line items
• identifying controls, developing familiarity with processes, and testing different accounts (balance sheets, income statements)
• dealing with and translated contracts, prepared and reviewed final financial deliverables and reports

Lafayette, Indiana Area

• Led a team of four in overhauling the organization's branding and communication strategy, including redesigning the logo and revitalizing marketing materials to improve visibility and engagement.
• Increased social media presence by 200% through targeted Facebook Ads and strategic content creation, significantly boosting online engagement and event participation.

Beirut District, Lebanon

I interned at SGBL bank during the summer. My daily tasks were:- To carry out Foreign Exchange(FX) options - To learn about Investment Banking and Treasury and assist in carrying out necessary calculations like determing the obligatory reserve required by the local central bank.

Master'S Degree, Management Analytics (Mma)

Minor In Economics

Bachelor Of Science - Bs, Industrial Engineering

General Sciences