Product Strategy and Management• Spearhead the launch of product series, driving targeted business growth through practical and tactical product strategies.• Manage product development and lifecycle processes, ensuring alignment with market demands and business goals.• Design and execute effective product promotion strategies in partnership with marketing teams.Cross-Functional Collaboration and Execution• Collaborate closely with cross-functional teams, including R&D, manufacturing, customer service, finance, sales, and marketing, to ensure seamless business development pre- and post-product launch.• Direct project planning and execution, ensuring delivery within budget and meeting strict deadlines.Sales Support and Key Account Management• Provide regional sales support and manage key accounts, building strong relationships to drive business growth.• Craft and deliver critical RFP/RFQ/RFI responses for strategic projects, ensuring alignment with client requirements and organizational goals.

• Data-Driven Product PositioningConduct market research, competitor analysis, and formulate business models, utilizing quantifiable data for product positioning.• Hardware/Software Product DevelopmentDraft PRDs (Product Requirement Documents), collaborating with team members to ensure development aligns with requirements.• Customer-Centric Project OversightClarify customer needs and pain points, facilitate cross-departmental communication, devise project plans, and oversee development progress.• Creating Impactful Product USPsCraft Product USPs, encompassing marketing collateral, video scripts, website content, and social media platforms to enhance sales effectiveness.• Cross-Departmental CoordinationEngage in cross-departmental communication and resource coordination with software/hardware engineers, ID/UI/UX designers, sales teams, and manufacturing units.

• Content MarketingCreation and management of regional content marketing for automated campaigns and social media efforts targeting embedded solutions (such as Industrial Motherboards, Computer-On-Modules, Embedded Systems, Touch Panel PCs, and Industrial Displays).• Event/Exhibition PlanningPlanning and managing all activities for global exhibitions/events in the US, Europe, China, Taiwan, and South Korea.• Go-to-Market PlansCreation and management of product promotion and technical documentation through the NPI process. This includes developing a product roadmap, sales kits, launch press releases, eDMs, landing pages, marketing campaigns, application stories, case studies, videos, e-commerce content, datasheets, and user manuals.• Website Design & ManagementServing as the web administrator for regional/country-specific requirements to ensure timely and efficient execution and updates of web-based campaigns and associated programs.• Media Plan & Lead GenerationOverseeing regional presence across selected media channels and integrating them into automation marketing campaigns. Additionally, involvement in and contribution to local lead generation strategies and their integration into automated marketing campaigns.• Technical Document EditingProducing high-quality technical documentation for users and potential readers, including datasheets, user manuals, application notes, and success stories. Collaborating across multiple teams (PM, sales, R&D, and factory) to effectively communicate and manage expectations during each phase of product development.