- Onsite Taiwan L'Oreal. Data-driven planning and execution of monthly e-commerce sales campaigns for Taiwan Kiehl’s official website.​​- Optimized paid advertising channels to maximize ROI and customer acquisition.- Organized and hosted live sales events, including product demonstrations and customer interactions.- Created and optimized advertising materials, including visuals, copy, and website landing pages.- Managed different product lines which include 20+ active SKUs and… Show more - Onsite Taiwan L'Oreal. Data-driven planning and execution of monthly e-commerce sales campaigns for Taiwan Kiehl’s official website.​​- Optimized paid advertising channels to maximize ROI and customer acquisition.- Organized and hosted live sales events, including product demonstrations and customer interactions.- Created and optimized advertising materials, including visuals, copy, and website landing pages.- Managed different product lines which include 20+ active SKUs and worked seamlessly with product managers and retail teams to achieve marketing and sales objectives. Show less

- Developed and executed marketing strategies for online fundraising courses. - Planned go-to-market strategies and identified the unique features of different instructors/courses- Organized and executed various types of marketing plans. For example, social media exposure, paid-media plans, content marketing, collaborations with influencers, cross-industry partnerships, public relations topics, and offline… Show more - Developed and executed marketing strategies for online fundraising courses. - Planned go-to-market strategies and identified the unique features of different instructors/courses- Organized and executed various types of marketing plans. For example, social media exposure, paid-media plans, content marketing, collaborations with influencers, cross-industry partnerships, public relations topics, and offline events.負責擬定線上募資課程的行銷策略擬定與執行。包含找出教師/課程的特色與市場賣點，籌辦不同型態的行銷企劃，如社群曝光、內容行銷、KOL、異業合作、公關議題與實體活動，並規劃廣告預算與執行。 Show less

- Responsible for planning the long-tail sales of the entire online course platform.- Pitched and Managed the brand image of PressPlay Academy.- Expanded the long-tail revenue scale through digital advertising, monthly campaigns, and content curation.- Completed cross-departmentally member operation services, such as registration gifts, birthday gifts, and repurchase gifts.-Strategized large-scale serial brand campaigns to enhance brand awareness, and finally generating NTD 10… Show more - Responsible for planning the long-tail sales of the entire online course platform.- Pitched and Managed the brand image of PressPlay Academy.- Expanded the long-tail revenue scale through digital advertising, monthly campaigns, and content curation.- Completed cross-departmentally member operation services, such as registration gifts, birthday gifts, and repurchase gifts.-Strategized large-scale serial brand campaigns to enhance brand awareness, and finally generating NTD 10 million in revenue. The event lasted for 40 days and achieved an ROAS of 12.1.負責規劃全站線上課程長尾銷售，並經營線上學習品牌形象。在尚無 CRM 基礎前，跨部門完成會員營運服務，如註冊禮/生日禮/複購禮/成就系統/RFM 分級規劃，提升會員活躍進而增加長尾收入。從公司商業目標與熱門議題出發，定期規劃活動策展，擴大全站營收規模；同時建立大型品牌企劃，提升品牌知名度。 Show less

- Established a content brand from the ground up- Launched 5 content products within two years, including: in-depth interviews, video interviews, startup industry news, long-form tech startup articles, and a membership newsletter.- Forged strategic partnerships with major media outlets such as NOWnews, Newtalk, and Startup Meetup to expand reach and credibility.- Managed accelerator programs, demonstrating a strong ability to quickly understand customer needs, translate technical… Show more - Established a content brand from the ground up- Launched 5 content products within two years, including: in-depth interviews, video interviews, startup industry news, long-form tech startup articles, and a membership newsletter.- Forged strategic partnerships with major media outlets such as NOWnews, Newtalk, and Startup Meetup to expand reach and credibility.- Managed accelerator programs, demonstrating a strong ability to quickly understand customer needs, translate technical knowledge, and manage multiple projects simultaneously.- Thrived in a fast-paced, high-change startup culture, combining a strong business mindset with exceptional project execution skills.協助公司從零到一建立內容品牌，同時協助加速器營運，快速理解企業端顧客需求、轉譯專業知識，且擅長掌握多方專案的管理時程。 Show less