Ella Tang Email and Phone Number

Plan and deliver marketing activities for branding building and destination promotion, ensure smooth operation, target achievement and compliance with organization’s policies, guidelines and budgets.• Campaign plan and delivery: Lead external vendors and coordinate multiple functional teams in the execution and optimization of integrated communication campaigns, including global campaign landing and local campaign initiative. Monitored, evaluated and adjusted on performance to ensure the high efficiency.• Partnerships: Sourced, identified and built first and new partnerships (5+) with Sony Entertainment on Peter Rabbit, Fliggy on UK livestreaming sessions, SMG on the reality show, Kendal Film Festival on offline events, earned extra exposure and reached larger audiences to sow seeds for future travel by promoting UK innovatively.• Social campaign: Contributed and implemented 2 social UGC campaigns, involved 10+ external partners/brands and 30+ KOLs in, mobilized 4 owned channels and motivated audiences to generate hundreds of stories/contents, reached 10 million+ imp with zero budget.Acting as regional marketing leader to coordinate, communicate and feedback market-specific needs to ensure the marketing strategic can be hyperlocalized.• Brand development: Worked with country manager to provide inputs/feedback to the new brand concept/strategy, including brand proposition, target audiences, visual identity and campaign creatives, reviewed current marketing channels and mapped out localized plans aligned with branding.• Data analytics: Collected, scoped and recommended market data and intelligence from media partners, created data dashboard to monitor market recovery status, supported to capture new business areas, opportunities and on the marketing decision-making.

Generate advertising revenue with Travelzoo’s media products by providing clients with tailored marketing solutions.• Account Management: Established new accounts relationships with both brands and agency clients, enforced sales abilities of existing clients, utilized salesforce to track all sales leads and clients.• Revenue Growth: Maintained high level of outreach via email, cold calls and visits, closed an average of 35% of all sales leads and over-achieved between 110% and 160% of quoted quarterly sales targets during tenure.• New Business Generation: Developed and closed over 40% of first and new clients in the sales pipeline with new advertising prospectives, built the patterns for the new opportunities and long-term partnerships.• Project delivery: Managed the end-to-end sales process and coordinated the internal delivery team between clients and vendors on delivery of on-going clients’ projects, from pitching, contracting, product development, to monitoring, optimizing and reporting, ensure the achievement of clients’ marketing objectives.

Working closely with the team in facilitating internal communications and assisting with client communications including response to requests and update project status1. Reorganized the internal working process and created the sales handbook based on this to guide the daily operation and provide instructions for newcomers, which effectively accelerate the team working efficiency.2. Generated sales leads by cold calls and monitoring various travel or lifestyle publications and preparing the case studies and data information to identify potential opportunities for next successful sales.3. Assisted in offering contents strategies for media proposals and delivered sales activities on behalf of senior sales.4. Coordinated with media buy agencies to ensure the implement of media plans and report marketing results.