Ella Ekstrom Email & Phone Number

Dallas, Texas, United States

Responsible for the design, permitting, and vendor relations for large-scale public events in DFW region.• Developed state-of-the-art design in Adobe Illustrator and AutoCAD for the large events such as the Dallas Heart Walk, the Katy 5K, the JPMorgan Corporate Challenge, developing graphical site maps, CAD site maps, runner bib design, digital ads, and event signage• Built the company’s social media strategy and implementation plan, developed a social media calendar, and designed and scheduled posts• Streamlined city permitting for several large public-facing events and developed thorough system for identifying and administering public notices to encompassing residences and businesses• Expanded vendor relations for events

Dallas, Texas, United States

Dallas, Texas, United States

Developed strategic recommendations for how the cloud security company can achieve $5B ARR in 26 months.• Conducted competitive analysis of key cloud security players and researched market trends• Presented key insights and strategic recommendations virtually to Zscaler client

Frisco, Texas, United States

Directed the strategic plan for public programming and art for the public park project set to launch in mid-2024.• Conducted analysis into peer parks and community demographics; identified market and consumer trends• Developed comprehensive 25-page strategic plan that was presented to leadership

Dallas, Texas, United States

Conducted a constituent analysis for our team’s nonprofit client through the Business Leadership Center at SMU.• Developed a comprehensive survey to address four constituent segments — donors, volunteers, & alumni• Analyzed resulting survey data and presented key insights to leadership

Dallas, Texas, United States

Analyzed customer data to develop strategic recommendations for American Airlines’ AAdvantage Program.• Analyzed 100,000 datapoints of AAdvantage customers data from the client• Presented key insights and strategic recommendations at the DFW American Airlines headquarters

Dallas, Texas, United States

Developed ad plans, researched new client opportunities, & assisted backstage.• Developed the 2022-23 ad plan schedule and cost for all print, digital, and billboard ads• Conducted an audience sentiment analysis for the 2021/22 season• Researched new client opportunities for group sales

Dallas, Texas, United States

Conducted market research and developed develop strategic recommendations for the Dallas Symphony Orchestra.• Conducted and analyzed comprehensive survey for four customer segments based on buyer behavior• Presented key insights and strategic recommendations to leadership at the Dallas Symphony Orchestra

New York, New York, United States

Made in NYC is a nonprofit initiative dedicated to supporting the marketing and branding efforts of manufacturers within New York City. My accomplishments include:• Took lead in new member outreach, onboarding and engaging over 60 new members;• Analyzed 5 years of new member data and developed the “New Member Digest;”• Wrote over 35 articles — "Made in NYC Week 2020" announcement, the recap for the "Greening Industry" and "Fashion is Political" panel discussions, and the Black History Month, Earth Month, Women’s History Month, and AAPI Month campaigns in which I interviewed a series of highlighted members and wrote a specifically tailored an article for each to share their individual stories;• Drafted and scheduled social media content across all platforms;• Created a highlights reel video series for the "Made in NYC Week 2020" event as well as the "Behind the Business" campaign.• Designed the graphics for event promotions, newsletters, and social media.

Ithaca, New York, United States

The Centrally Isolated Film Festival is an annual student film competition held at Cornell University. When the circumstances surrounding Covid-19 inspired us to shift into an online format, I took lead as Creative Director in reimagining how the event would take place. My accomplishments include:​• Developed the film festival's website;• Coordinated the streaming films;• Created a press release for the event;• Increased the attendance by 2000% from roughly a hundred attendees to over two thousand, with the total visits for the website nearing three thousand.

Ithaca, New York Area

Synecdoche is an educational art magazine focusing on topics of public health. As this project materialized, I took on the role as the pioneering Creative Director and Editor-in-Chief. My accomplishments include:​• Developed the magazine’s creative strategy and brand identity; • Designed the Synecdoche logo;• Created the website and optimized the SEO; • Designed and copyedited the first issue of the magazine.

Chicago, Il

I served as the Creative Research Intern for the B2B Marketing Agency Quicksilver Studios. My accomplishments include:​• Compiled and synthesized scientific research on the psychological effectiveness of various graphic design techniques;• Conducted internal polls for employee engagement; • Conducted a competitive analysis;• Researched potential areas of expansion; • Proofread and edited written material;• Assisted in design.

Ithaca, New York Area

As Creative Director for the internet radio station CornellRadio.com, I designed and developed a strategic rebranding initiative in addition to hosting my own radio show. My accomplishments include:​• Designed the CornellRadio.com logo;• Relaunched the website and improved the UX Design; • Developed promotional material for social media;• Hosted a radio show.

As a consultant for electrIQ marketing, I provided strategy and insight. My accomplishments include:• Strategized media outlets to reach new target audiences;• Copyedited written material.

As graphic designer for Tikkit, I created a series of designs. My accomplishments include:• Developed the branding for the "Tikkit Events" initiative; • Designed promotional material for use on social media;• Created an invite for the NY Summer Kickoff event.

Ithaca, New York Area

As an intern for the Thrive LOUD Podcast with Lou Diamond, I worked in both marketing and audio engineering. My accomplishments include:• Developed and designed a series of digital marketing campaigns; • Created new versions of the intro and outro audio clips; • Audio engineered and published new podcast episodes;• Was a guest speaker on an episode.

Lake Zurich, Il

During the transition period when Revival Boutique rebranded as Anuyu Boutique, I served as Marketing and Brand Development Manager. My accomplishments include:• Developed the current logo used on the storefront and website; • Implemented targeted digital campaigns to expand their social media presence;• Designed digital and print graphic content, including advertisements and posters.

Bucknell University

As a researcher for the Moravian Lives Foundation, I tracked and documented the historical progress of the Moravian Church from 1750 to 2012. My accomplishments include:• Digitally transcribed handwritten historic letters;• Extracted metadata from archival manuscripts; • Compiled demographic and analytical information into a digital database.

Bucknell University

I worked as Layout Editor at The Bucknellian, Bucknell University’s student-run newspaper. My accomplishments include:• Worked with InDesign to draft and finalize the layout for the Satire section for the weekly print publication.

Barrington, Il

The Barrington Area Conservation Trust is a nonprofit dedicated to land preservation and restoration as well as sustainable community initiatives and education. While at BACT, my accomplishments include: • Developed the theme, logo, and invite for their annual fundraiser;• Designed advertising campaigns, posters, and specialized donor outreach;• Created 25 pages of the BACT native wildflower guide.

B.A., English Language And Literature, General, 3.89 Department Gpa

Activities and Societies: Synecdoche Magazine • Cornell's Opera Society • CornellRadio.com • The Whistling Shrimp Improv Troupe • Ski Club.

M.A./M.B.A., Marketing, 3.73 Cumulative Gpa

Activities and Societies: President, Net Impact Club • External Liaison, Meadows Graduate Student Council • Cox Leadership Forum Winner.

Markets, Innovation & Design - Freeman College Of Management, 4.0 Cumulative Gpa

Activities and Societies: The Bucknellian Newspaper • We Brake For Nobody Improv Troupe • Italian Club • Alpha Lambda Delta National.

3.78 Cumulative Gpa

Activities and Societies: All School President • Student Council • Impromptu Improv • Community Dialogue Leader • Vocal Arts Concentration.