Ella Markman Email & Phone Number

• Created 20+ marketing initiatives on TikTok and Instagram to help grow following by 10% and to drive traffic to social media pages for upcoming event sales.
• Researched on reported on pasts marketing initiatives to provide insight to co-chairs on demographic, clicks per view, and recommendations to help organization improve.
• Managed a content schedule for upcoming events such as Comedy Show, Nightmare on H St., GW Gala, and Spring Fling to stay on top of filming.

Washington, DC

• Interact with customers to sell high-end running shoes and products and promoted the apparel as a brand ambassador.
• Accomplish the store's daily goal of $2,000-$4,000 sales goal by providing fully interactive customer service by upselling and recommending products.
• Organize stock room to ensure fast service and helped maintain store quality through our recycling programs and daily tasks.

Washington, District Of Columbia, United States

• Through Extern was paired with Expedia Group media solutions.
• Researched and analyzed advertising strategies and revenue generation mechanisms of major companies in the digital advertising space.
• Performed competitor analysis on different retail media networks in the travel industry to identify future challenges for the company.
• Presented final research findings and strategic insights to the strategy team on indirect and direct competitors and gave recommendations to Expedia Group Media Solutions leadership.

• Oversaw a team of eight counselors and twenty campers per week in designing and overseeing the camp's culinary program.
• Conceptualized 15 different themed days on a three-week revolving schedule for ten sessions to create unique menus based on the theme.
• Supervised a cabin of 12 teenage girls, utilizing strong communication skills and innovative team bonding techniques to foster a supportive environment, enabling campers to develop lasting connections.

Washington, District Of Columbia, United States

• Brainstormed social media ideas for clients including the creation of a logo for a new skincare brand and an advertisement for a luxury car service.
• Facilitated content creation for clients by going to locations and taking photos and videos which were turned into Instagram Reels and posts for various social media accounts.
• Integrated a content schedule for Negril Jamaican Eatery and oversaw posting and community management, responding to DMs, and reaching out to DMV based influencers for collaborations.
• Wrote and edited an article on ‘Logo Importance on Branding’ that was published on the official Mulbah website and was sent out to clients.

• Developed and maintained a finance calendar to include all fundraising projects, important dates, and profit shares to maintain accurate financial records for dance marathon.
• Utilized past and current data to develop targeted strategies for fundraising such as direct outreach or tabling to help maximize donations.
• Organized a fundraiser on Facebook to raise money for Children's Miracle Network Hospital to help surpass goal of $5,000 for finance team and $20,000 for dance marathon in total last marathon.

Washington, District Of Columbia, United States

Responsible for the creation and maintenance of a finance calendar to include all smaller fundraising projects, important dates, and profit sharesManage and update the finance tracker weekly to maintain accurate financial records for the marathonUtilize past and current data to create targeted strategies for fundraising and outreachManage all Alumni Network

• Designed custom graphics for organizations Instagram including brother of week, historical months, upcoming events to help grow demographic numbers.
• Collaborated with Vice President of Marketing to design merchandise for organization and raise a profit for organization.

Running Springs, California, United States

Albuquerque, New Mexico, United States

Designed custom cupcakes by meeting customer's demands to sell for profit.Managed inventory by conducting daily checks of ingredients to ensure kitchen was supplied.Learned about running a small business and the behind the scenes of finances, customer service, teamwork, and food service.

Albuquerque, New Mexico, United States

Interacted with customers to sell high-end running shoes and apparel and was promoted to commission based of individual sales each day. Provided customer service by creating personalized shoe recommendations to meet daily $2000 sales goal.

Bachelor Of Science - Bs, Marketing, 3Rd Year

Activities and Societies: GW Program Board (vice president), Alpha Kappa Psi (director of graphic design '23), GW Dance Marathon.

High School Diploma

Activities and Societies: Varsity Softball (captain), Best Buddies, The Academy Advocate (newspaper)